4 places to find ideas for your digital product

I've noticed that my audience tends to fall into one of two camps. You either have way too many ideas for your digital product and you can't decide which one to start with, or you have no idea what to create.

So if you're one of those people who have no idea what to actually create for your product, this blog is for you. I'm sharing four places that you can find ideas for a digital product that people will actually buy.

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How to find ideas for your digital product even if you have no clue

Not just a cool idea that's going to make a product that nobody really needs, but how to find ideas for a product that people do want and do need.

So I'm just going to kick this off with one really important tip. Please stop focusing on finding a unique idea that nobody else has ever created before. Those ideas don't really exist.

There are obviously still some unique ideas out there, but predominantly, the most successful digital products, just solve a problem that people have. They solve it efficiently and people are willing to pay money to have this problem solved. So, that is what I want you to focus on. Find a problem that people have, that you can solve, and that people are willing to pay money for you to solve, or for your product to solve.

 

1. Your inbox

The first place to find these ideas is in your inbox. Yes, in your own inbox. I want you to look, what are people consistently asking about? What are they asking you for? What are they inquiring about? Are you turning people away from your services because you can't help them? So for example, I launched a Facebook ads course because I had people with tiny budgets who wanted Facebook ads management from me.

And I knew that they would be better off spending their small budget on the actual ads rather than paying me to manage their small budget. So, I created a course teaching them how to DIY and I launched it a couple of times. And it was cool back in the day. I eventually retired it because I don't really love Facebook ads. I do my own Facebook ads, but I'm not in love with teaching people Facebook ads, and with how often Facebook changes things, that course needed constant updating, so I had to retire it.

 

2. Facebook groups

The second place to find ideas for your digital product is Facebook groups. So find Facebook groups where your audience hangs out and look at what questions they are asking. What are they struggling with? What problems do they seem to have? What are their frustrations? A really good indicator of a product idea is something that other people are struggling with, but that you find easy or something that you've overcome yourself and feel comfortable showing others how to overcome. For example, I found launching a podcast relatively easy. After I made all of the mistakes, I realized actually this is pretty easy. And a lot of people in my industry were finding it really hard to launch podcasts, so, that's where my podcast launch plan product came from. I thought, “Well, I can just teach you how to launch a podcast in step-by-step format. This saves you from making the mistakes that I've made.”

 

3. Your existing audience

The third place to get ideas for your digital product is from your existing audience. I want you to ask them, “Hey, what are you struggling with? How can I help you?” And then, take the answers with a grain of salt because often what they think they are struggling with, isn't the actual problem. For example, business owners will often tell me, “I'm struggling to get more Instagram followers,” and like, “Cool,” that's the surface level problem to them, but the actual problem is they just need to make more sales. But I do want you to go and reach out to people in your audience and ask them what their challenges are, ask them what they're struggling with, and then see if there's anything they are struggling with, that you can help them with in a product format.

 

4. Google, Youtube and keyword research tools

The fourth place that you can find ideas for a digital product is Google, YouTube and keyword research tools. So I have a tool called Keywords Everywhere, it's a Chrome extension and you just buy credits, so it's not a recurring subscription or anything. You can buy credits and they're pretty cheap. And using Keywords Everywhere, you can see what people are searching for in Google and YouTube. So say I were to type “how to start a podcast.” Keywords Everywhere is going to give me some other things that people might be searching for related to how to start a podcast.

And then I know, “Oh, okay. People are searching for how to start a podcast,” or, “How to do a cover art for starting a podcast.” So then I'll know, there's a potential product idea. For example, a mini course on how to design the perfect podcast cover art.  Generally, if people are searching for “how to…” that's a big sign that there's a problem that you can solve or a product that you can create around that “how to”.

 

Remember, it doesn't need to be this big, magical, unique idea that nobody else has created before. My podcast launch plan is a million-dollar product that teaches something that so many other people teach. And the only thing that makes it different is I created it in a step-by-step format, rather than an online course format. And it sells like hotcakes. So it doesn't have to be this unique thing.

And I just really want you to focus on what problems people have and how you can solve them with your product.

 

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