5 stories you’re telling yourself that hold you back from success

As business owners, there are a bunch of very common stories that we tell ourselves – stories that are designed to keep us safe, but as a result, they’re holding us back from the success we deserve in our businesses. Today, I’m sharing 5 of these stories (and I’ve hands-down been guilty of these too!) 

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5 stories we tell ourselves that hold us back from success

Often, the stories we tell ourselves, and our mindset, are designed to keep us safe, but as a result, they’re holding us back from the success we deserve in our businesses.

In this blog, I’m looking at 5 very common stories that we tell ourselves as business owners – and I have 100% been guilty of these at some point too.

 

 

1. I hate selling

 

Hands up who LOVES selling? Nobody? The fact is, selling is how we make money in our businesses. Whether or not you think you’re in the business of sales, you’re in the business of sales – so you have to learn to love it. 

I used to be afraid of being “sales-y” and was worried my audience would hate me for trying to sell them stuff – but the biggest mindset shift here was to think of it like this: When I’m selling to them, I’m simply presenting them with the solution to their problems. By not selling to them, it’s actually selfish because I’m preventing them from finding that solution 

If this is something you struggle with a lot, I highly recommend listening to James Wedmore’s Mind Your Business podcast – he talks about the mindset of selling quite a lot. 

 

2. My audience isn’t big enough to launch anything

 

Two things here: firstly, launching is HOW you grow your audience. Basically, most of my audience growth has been off the back of the various launches I’ve done – because it’s when I was most committed to showing up for my audience regularly. 

Secondly, a small audience is a good thing – it means that you can launch before things are 100% perfect, you can listen to their feedback and you can make it even better. 

 

3. My audience wouldn’t pay that much!

 

I believed this one for AGES. I told myself that because I sell to small business owners, they don’t have the budget. 

But, just because some people in your audience can’t afford it (and these people tend to be the most vocal ones too), doesn’t mean that there aren’t some people in your audience who would pay that – it’s just a matter of demonstrating the value it has to them.

I was worried people wouldn’t pay $50 a month for a membership, when there are others out there selling $20,000 masterminds to small business owners. 

 

4. I’m just a small business owner

I didn’t realise how limiting this mindset was until someone else pointed it out to me – but basically, when you tell yourself you’re a small business owner, you stay a small business owner. You make decisions from the place of being a small business owner, rather than from a BIG business owner.

This one is fine if you’re happy running a small business – and I know a lot of you are – but if you want to really grow and scale your business, then I suggest you stop telling yourself you’re just a small business owner. 

 

5. I’m not a systems person

In order to grow your business and start running it like a well-oiled machine, you have to start putting systems and processes in place. 

No, for the vast majority of us, it’s not a fun task. But it has to be done. So, instead of telling yourself you’re not a systems person, embrace it – BECOME a systems person.

 

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