(which opens up some *really* exciting doors… speaking gigs, podcast spots, magazine articles, awards, you name it!)
(and service is why you got into business in the first place, right?)
even when client leads aren’t biting (lookin’ at you, COVID-19)
one you can flick on and off to bring in cash on demand, or set up as a completely passive way to earn good money (which sounds too good to be true, but is entirely possible… more on this soon!)
and know that they’ll pay them (happily!)
(which means more time for family, passion projects, and y’know… sleep)
I’m also a launch strategist, who’s helped over 550 (and counting!) online entrepreneurs launch digital products simply and successfully, with consistently great results.
Corporate dropout, Shiraz lover, coffee fiend, and teeth-whitening aficionado (I’ll let you join the dots).
I’ve put my skills to work in my own business too, and since 2017, I’ve created 5 online courses (one of which I created in 7 days, and scaled to over $250k in revenue in less than 7 months), a group program, a membership, and an eBook.
As my departure date got closer and closer, I knew I needed to change things up if I wanted my trip to actually involve any time away from my laptop, so I gritted my teeth and launched my first course...
And promptly kicked myself for not doing it earlier.
Not only did it mean I got to spend less time liaising with clients (both while I was travelling and when I came back), but it also meant I literally made money while I was enjoying Portuguese tarts in Lisbon, and art galleries in Paris (#jackpot).
On top of that, it meant I could help the people who couldn't afford to work with me one-on-one, which gave me the ability to serve a whole new segment of my audience.
But, let’s be real…
It’s taken me a while to get here.
And, honestly? It feels pretty bloody good.
Thanks to these digital products, I’ve been able to scale back my client work and scale up my income.
In fact, if we go back to 2017, I was still trading time for money, and wondering where I’d gone wrong…
Like most of us entrepreneurial folk, I’d left my corporate job to get *away* from the punishing schedule and the frustrating flatness of my 2.3% annual pay raise. But there I was, working under very similar conditions…
The only difference was I didn’t have a boss to blame it on.
Because I thought starting my own business would give me new levels of freedom, I’d booked 3 months of overseas travel, with the idea of slipping in a few emails between pizzas in Naples and visits to The Louvre.
On my existing schedule, there was a zero percent chance that was going to happen!
I’m not saying my first course made me millions (it didn’t!), but it did allow me to see what was really possible with digital products —
So I decided to invest all of my time, money, energy, and caffeine into learning everything I could about creating and launching courses, memberships, eBooks, scripts, guides, and workshops…
And then put all that knowledge right at the centre of how I served my clients.
Before purchasing the Digital Product Creator's Vault, I was struggling with not having a plan to launch and not knowing all the things I should think of. I'm loving all the checklists and how simply it's all laid out to do.
This product has seriously helped me get into line and get moving. I'm so excited to launch and I'm on track to do it! I'm feeling super excited as I have a plan and I'm sticking to it so far
- Kate Heironymus, My Modern Mindfulness
Creating your first digital product can be completely overwhelming. It’s not like there’s a handbook, right? Well.. now there kinda is. This high-level, step-by-step plan tells you exactly what to do first and what to do next until your product is complete. In other words, it’s your ticket to never getting lost or giving up again.
There’s nothing less motivating when you’re bringing your digital product to life than having no idea where you are in the process. Enter this printable planner, which is designed to help you track your progress and tick tasks off as you go.
Regardless of whether you’ve kinda sorta got an idea of what you want to create or no idea at all, this comprehensive list of prompts, questions and suggestions will help you get clear on what to offer YOUR unique audience… and the best part is there’s a high chance it involves repurposing something you already have.
What if I told you there was a way to sell your product before you create it? Or that the price of your product isn’t determined by the amount of content? This video training will put you in motion and keep you ahead of the game, so you can get your product created and ready to sell ASAP.
This template walks you through the most important components of marketing your offer, so you can easily identify your ideal customer, put together an offer they can't say no to, articulate the messaging, and map out your content to make sure your customer reaches the promised outcome.
This checklist takes the guesswork out of your product pricing, helping you find a sweet spot that allows you to scale your income, without scaring off your ideal prospect.
Rather than staring at a blank page and hoping inspiration will strike, use this checklist to help you name your product easily and effectively.
This plug-and-play collection of formulas will help you find the right name for your digital product: one that’s clear, good for SEO, and helps you attract the right audience.
Worried about how to stand out in a crowded market? These prompts will help you get clear on your positioning so your product is clearly (and perfectly!) differentiated, and speaks to the right people.
I know the tech stuff can feel like a genuine hurdle… so, let me remove it for you 😉 This video training takes you through all the nitty-gritty set-up stuff, with easy to follow, step-by-step instructions.
Imagine how easily you could create your digital product if procrastination, impostor syndrome, overwhelm and fear weren’t knocking at your door. I can’t promise this training will keep them at bay, but it *will* help you keep moving forward, even when they join the party.
Product created and ready to launch? This masterclass walks you through the launch process from start to finish, so you can get your product in front of the right people in a way that makes them *excited* to buy.
Hey, I get it! If I’d seen this offer when I was thinking about creating my first digital product, I’d be skeptical too.
But I promise there’s no catch.
One of my favourite things about digital products is that they allow me to serve more of my audience (not just my 1:1 clients who have the ability to invest 4-figure sums in my expertise).
So if you’ve been sitting on an idea for your first digital product for a while now, *or* you have an inkling it’s your next best step, great!
I’ve created this product for YOU, and I’ve deliberately made it as accessible as possible.
So let me tell you something I’ve learned about being “ready” just in case it resonates...
I used to think “ready” was some future state where the sun, the moon, and the stars were going to align, and all of the perfect ideas were going to come to me.
I used to tell myself:
I’m going to be smarter than I am now
I’m going to be more confident than I am now
I’m going to have more money than I have now
And that’s when I’ll be ready.
But in reality, sitting there procrastinating and waiting for the perfect moment didn’t make me smarter, or more confident, or put more money in my bank account.
It’s when I took action that all of those things fell into place.
And chances are you already (see what I did there?) have something you can sell.
The only thing stopping you from turning it into a money-making asset is your ability to package it up and put it in front of the right people…
Which is exactly what the Digital Product Creator’s Vault is designed to do.
So, for the last time...
If it’s something you can create and sell without being in it, almost certainly. If you want to make doubly sure, send me an email to confirm. I’d hate for you to take up this offer if it doesn’t give you what you need!
Nope. As long as you know you want all the new opportunities that come with a digital product, you’re in the right place. Check out the 88 Digital Product Ideas as soon as you’re inside the Vault, and you’ll come out of that eBook with clarity on what to build for your audience.
Heck yes. Now is the *best* time for you to create your first digital product. When you launch a digital product, it starts to position you as the go-to person in your industry, which helps you to reach more people, grow your audience and make more profit. Many of my clients also find that they start to attract higher calibre clients for their services too - the kind that don't haggle your prices!
If you're super serious about smashing through it, you could work through the Vault in a weekend and have your first digital product up and running in just a few weeks.
If you can't commit this much time to it, that's okay too. You have lifetime access to everything inside the Vault, so you can complete it in at your own pace.
You could easily have your digital product created and ready to sell in a few weeks (or less - one of my top-selling products took 7 days to create!)
If the thought of creating a digital product in a week terrifies you, that's totally fine. You have lifetime access to the Vault, so you can work through it and create your product in your own time.
While most of the content is focused on how to create a digital product, I've also thrown in my bonus training, 6Ps for a High-Impact Launch, which walks you through my launch process, and my Offer Creation Template, which will help you transform your product into an irresistible offer.
As soon as you’ve made your purchase, you’ll get an email with login details to Kajabi (yep — the same platform I teach you how to use for your own digital product!), where everything will be waiting for you. You’ll have lifetime access to everything inside, which means you’ll be able to move at your own pace and refer back to all the resources whenever you need.
No problem! Email email@example.com within 7 days of purchase and I’ll refund your money in full; no questions asked.
Great! Email it to firstname.lastname@example.org and I’ll get back to you ASAP.