Instagram marketing is a helluva lot harder than it used to be. Once upon a time, a perfectly curated Instagram feed was enough to get more Instagram followers. These days, Instagram marketing ain’t what it used to be. That said, there are a couple of tricks you can use to grow your Instagram following with people who are actually interested in what you do or sell. Here are my top tips to get more Instagram followers in 2019.
How to get more Instagram followers in 2019
Instagram marketing used to be one of the best free ways to market your business back in 2014. Heck, even in 2016 it was pretty easy to get a large Instagram following. Fast forward to 2019 and it’s a completely different game. So many people come to me and ask: “Steph, how do I get more followers?” Do you know what I say back? I tell them, “You’re focusing on the wrong metric!”
But first, do you know where Instagram fits into your overall marketing strategy?
INSTAGRAM FOLLOWERS VS. INSTAGRAM ENGAGEMENT
Your Instagram follower count is a vanity metric and, on its own, it counts for nothing! You could easily have just gone and spent $20 and bought Instagram followers instead. The key is to build your Instagram following with people who actually care about your business. Because, one day, you want to turn your followers into customers or clients.
But how do you find these people and how do you make them follow you?
How to get more of the right Instagram followers
HAVE GREAT INSTAGRAM CONTENT
Firstly you need first-class Instagram content. If your Instagram feed looks like one big sales pitch, I’m not going to follow you. Chances are your ideal customer, or client, won’t follow you either.
What does your ideal customer or client use Instagram for? Are they there to be inspired? To learn? To watch videos of puppies attacking vacuum cleaners? Whatever it is – post more content like that and you’ll find it a lot easier to get Instagram followers.
Try to make sure your content is unique. Everyone out there has a perfectly curated Instagram feed made up of photos that aren’t their own. Instead of copying everyone else, try to create some of your own content – or at the very least put a lot of thought into writing your captions.
Want a stand-out Instagram feed? Try creating an Instagram puzzle feed.
GENUINELY ENGAGE WITH PEOPLE
Don’t go and follow 500 accounts, only to unfollow them the next day. This “follow unfollow” tactic isn’t engaging, it isn’t genuine and, in fact, it’s actually a pretty bad look for your brand.
Instead, allow yourself 30 minutes of Instagram time each day, where you go and make Instagram friends. Comment on their photos and just be a nice person. Don’t go and leave comments that are just emojis, or comments that just say “nice pic”. That’s not productive, engaging or genuine and it’s going to look like you’re just a bot commenting on people’s photos and replying to people’s Instagram stories.
If you haven’t got something insightful to say, just focus on being friendly and you’ll find that you start to build an awesome tribe. I also recommend you spend some time trying to build a connection with your Instagram audience.
DRIVE TRAFFIC TO YOUR INSTAGRAM FROM OTHER SOURCES
Another great way to get more Instagram followers is to drive people there from other sources.
Once they downloaded the free ebook, they were taken to a page that said thank you and a button that said “Click here for more free marketing tips”. So many people clicked that button and followed me because of that.
You could also link to Instagram from your blog or your email newsletter. Just add a quick call to action and tell them what’s in it for them. For example, for tips and tricks on X, Y, Z follow us on Instagram.
DO YOUR HASHTAG RESEARCH
Don’t forget to do your research. Your hashtag research that is. Try to stay away from broad hashtags like #fitness or #beauty. These will, at best, get you a bunch of spam comments that you don’t really want on your posts.
Instead, try to find some niche hashtags that your ideal customer or client will be looking at or following. Instagram will then give you suggestions of similar hashtags that you can use.
To prevent you from always using the same ones, have a couple of different sets of hashtags saved for each of your different types of posts.
Download my free Instagram hashtag cheat sheet.
CONSIDER ENGAGING WITH INFLUENCERS
Working with an influencer, or influencers, can be a really good way to get more Instagram followers when you’re just starting out.
However, you need to make sure they’re actually influential and that they’re influential with your target audience.
CONSIDER RUNNING A GIVEAWAY
Last, but not least, you could look at running a giveaway. Before you do, though, make sure it fits into your overall marketing strategy and don’t do it just to increase your Instagram follower numbers.
Please remember Instagram followers, on their own, aren’t worth much. Rather, try and get your followers to join your email list in order to enter. Or, to increase your brand awareness, you can ask them to tag a friend in the comments.
For more tips to level up your Instagram, check out my free cheat sheet below:
You might also be interested in some of my favourite tools for getting a beautiful Instagram feed.
January 30, 2019