There’s quite a bit that goes into launching a digital product.
Even after pouring hours into creating the thing, getting it out there, and procrasti-snacking when it comes time to set up the tech…
You keep running into some very unGoogleable questions.
What if I launch and only 10 people buy? Then what?
How do I get my audience to see the value in my product?
Won’t everyone get sick of hearing me talk about the same product over and over?
Should I do something besides make my product available on my website?
How is everyone else growing their audiences ten-fold and having slam-dunk launches?
And, on top of all that...
You’re busy AF with client work, and you already feel guilty for spending more time with your laptop than your family and friends…
So carving out the time to do ALL THE LAUNCH THINGS (Build a list of subscribers! Master the tech! Create the content! Write the emails! Optimise what you’ve got! NEVER SLEEP!) feels like an impossible task.
And besides… there’s always this age-old prickly problem:
Sure, on the surface the process looks straightforward, but there are plenty of little nuanced steps that make the difference between a disappointing launch (which isn’t necessarily a bad thing!) and a pop-the-bubbly launch.
So instead of strategizing, you’re doing a whole lot of guessing.
And it’s leaving you exhausted, deflated, and—quite honestly—frustrated.
You’re not alone.
In fact, you sound like every entrepreneur I’ve ever worked with.
Even better news:
I’m also a launch strategist who’s helped over 2,000 (and counting!) online entrepreneurs launch digital products simply and successfully, with consistently great results.
Wanna know a little secret?
Corporate dropout, Shiraz lover, coffee fiend, and teeth-whitening aficionado (I’ll let you join the dots).
It only takes one digital product and one solid launch strategy to totally change the trajectory of your business. And it doesn’t have to be complicated.
You just need a little know-how, some basic systems, and the confidence to launch again and again.
The first time I launched my now best-selling digital product, I made a grand total of $3,297. One year later, it had brought over $750,000 into my business.
I’ll just let that one sink in.
Because most people would look at the first launch, declare the product a failure, and give up on it altogether…
Or be so scared of getting that same $3,297 result, they’d never launch in the first place.
Which means they’d be stuck trading time for money, wondering where they went wrong with this whole entrepreneurial gig.
If it feels like I’m talking directly to you right now, I can’t wait for you to meet my signature creation.
I wanted to have bigger launches with a bigger impact. Because I’ve already been in my business for 4 years, I was worried that Launch Magic would waste a lot of time covering the basics and the things I already knew, but even module one was a game changer. And the webinar strategy changed everything!
I’ve taken a lot of online courses about selling and launching strategy, and this is the first time that it really works. When I launched my webinar, I had over 700 people register without any advertising.
During the live webinar, people were like, “okay, take my credit card! Take my credit card!” and when I stopped the webinar, I noticed that I had made €22k in course sales just doing this 1-hour webinar! I followed the Launch Magic strategy, posting to social media and emailing my list, and I hit 120 students, making it a €50k launch!
Valentine Helsmoortel, Je Vis De Ma Passion
When we signed up for Launch Magic, we knew what we wanted to do. We knew that a course was going to be the way to deliver the content that we had, but we were overwhelmed by the thought of the tech and the period beforehand. We knew there were lots of moving pieces. We had this fear of absolutely nobody signing up because our audience was tiny.
We thought it would be great if we sold just 1 course in this launch, and we actually had 11 people enroll. We knew there were so many more things from Launch Magic that we could implement and that's what we've done with our second launch. Being able to come back again to Launch Magic for the second round was really a lifeline and was a wonderful asset.
For our second launch, we’ve doubled our price and we have 19 students. We were able to smash our first course out of the park in terms of the financial shift and still with a small audience. And now we’re feeling excited to launch again!
Kris Lubinski + Donna Pinter, Design and Prosper
With a launch STRATEGY, you’ll wave sayonara to guessing and say hello to an approach that works.
With a solid launch PLAN, you’ll know exactly what to do and when to do it.
And the best part? The strategy and planning phases work together to help you EXECUTE your launch with confidence.
Add a heaping pile of mindset support and personalised feedback from me and your fellow students and you’ve got yourself some serious launch magic!
"Launch Magic served as a catalyst for my career change. The course helped me to get clear on my audience and how my offer was going to help solve a problem that they had. I went into my first launch hoping to have 30 people join my course, Gramtini, and in the end I had 93 people sign up which equated to a revenue of $41,568. I couldn’t believe it.
While I did feel uncertain as to whether people would buy my course, I always felt confident in the systems and processes that I established through Launch Magic. My launch result helped to validate my new business and career change, plus it was also nice to be able to show this result to my partner and parents who I’m sure thought I was crazy when I told them I was leaving dietetics.
Since finishing Launch Magic, I have more financial freedom and have reduced my work hours with my employer from four to two days per week. I have also just wrapped up my second launch where I had another great result, generating another $40K.
I am so grateful for Steph and Launch Magic, it has truly been the greatest thing that I have done for my professional development to date. Thank you Steph!"
Rachel Hawkins, Rachel Hawkins Co
Before joining Launch Magic, I had already done a beta round of my program called High Vibes Less F***s and I wanted a better strategy to get it out there, but I felt overwhelmed. I didn't know where to begin and I thought I was spamming my audience whenever I promoted it.
Some of the first changes I noticed after implementing the Launch Magic lessons were that my reach grew and my messaging got really clear. I loved the accountability in the course, and the fact that by just doing the homework, I was getting everything done for my launch. It was so practical!
Having this structure gave me the focus and confidence I needed, and there wasn’t a stone left unturned - everything was covered about launching. I have a strategy now, which I didn’t have before, and I feel like I actually know what I’m doing!
Natalie Stokell, F Bomb Affirmations
Modules are released weekly so you can work through the entire course step by step, without jumping ahead and getting overwhelmed.
You’ll also have lifetime access to the lessons, so you can work through them at your own pace—and come back to them every time you launch.
Can’t work out if your product makes sense? Got a mindset hurdle that’s tripping you up? Unsure if you’ve got one too many emails in your launch sequence? Great! You ask the questions, and I’ll provide the answers.
The Q&A’s will take place every Tuesday at 7am AEST and Thursday at 6pm AEST and you’ll have access to the recordings as soon as they’re ready.
Launch Magic is all about giving you the tools, support, and accountability you need to launch — not just the theory. So you’d better believe I’ve carved out time for head-down, bum-up type work.
Our ultimate goal? To have you put a big ole checkmark next to your first profitable digital product launch by February 17th.
You with me?
This is where you’ll connect with the other legends in the program to ask questions, give and receive support, and get an extra hit of accountability.
The community will be hosted in our private Launch Magic Facebook Community so you can have instant access to peer support and feedback, including from Launch Magic alumni who have already launched successfully and can share their wisdom.
That’s a lot of launch knowledge all in one teeny internet space!
➤ Pinpoint the problem you solve and get clear on exactly who you solve it for
➤ Uncover The Magician’s Gap and how you can fill it with your digital product
➤ Start planning and creating your launch content to bridge The Magician’s Gap
By the end of week one you’ll have a clear picture of your audience and how your product serves as a unique solution to help them overcome their pain points.
➤ Nail your product messaging in a powerful one-sentence product promise
➤ Start building your launch “hot list” so you can grow your product waitlist straight away
➤ Validate and refine your offer so it’s primed to sell
By the end of week two, you’ll be able to expertly communicate how your product can help your audience so it’ll make your product an easy yes for the right people .
➤ Plan your launch timeline and key dates
➤ Package up your offer, including bonuses, pricing and important risk reversals
➤ Identify the 3 key mindset shifts your audience needs to make to be ready to buy from you
➤ Start collecting testimonials and social proof (even if you’ve never launched your product before)
By the end of week three, you’ll have a full launch plan in place complete with your launch messaging, your offer details, and an open-cart date.
➤ Create a launch lead magnet that will attract the right people into your email list
➤ Create a landing page for your launch lead magnet to convert browsers into subscribers
➤ Set up your nurture email sequence to help new subscribers bridge the Magician’s Gap
By the end of week four, you’ll have an organic lead generation strategy in place to grow your email list and social media audience with perfect-fit buyers.
These weeks are all about putting everything you’ve learned into action!
During your implementation weeks you’ll have time to catch up on the content, grow your audience, or even take some well-deserved time off to relax.
➤ Get clear on the messaging you need to connect with you buyers even before your open your doors
➤ Outline and start writing your high-converting sales page
➤ Outline and start writing your click-worthy cart open emails and your audience-boosting social media content
By the end of week seven, you’ll have all your key sales copy in place so you can convert the right browsers into the right buyers.
➤ Pinpoint your webinar key pillars so your webinar is primed to convert
➤ Identify the key messages your audience needs to hear to be ready to buy your product
➤ Outline your webinar content using the fill-in-the-blanks Trello board webinar framework
By the end of week eight, you’ll have outlined a webinar that’s engineered to convert so your audience is primed to buy
➤ Create your compelling webinar intro hook to get the attention of your audience right away
➤ Craft your webinar sales pitch so you can transition from teaching to selling effortlessly without feeling salesy or icky
➤ Learn how to deliver your webinar effectively + squash those webinar nerves
By the end of week nine, you’ll have created your game-changing webinar so you’re ready to make record sales on cart open day.
➤ Give your webinar an irresistible title to boost audience interest and sign-ups
➤ Create your webinar sign-up and thank you page
➤ Write + schedule your pre webinar emails (no tech headaches here, just a simple strategy + schedule)
➤ Outline your webinar promo plan so you can fill up your webinar with a ready-to-buy audience and eliminate the fear of nobody showing up live
By the end of week ten, you’ll have a seamless plan to promote and deliver your high-converting webinar to a ready-to-buy audience.
➤ Discover cart open dos and don’ts for a stress-free, profitable launch
➤ Put my cart open sales booster strategies in place to drive more sales
➤ Get the ultimate launch lifesavers to implement if your cart open isn’t going so well
By the end of week elven, you’ll be closing doors on your wildly profitable digital product launch!
➤ Uncover the post-launch action items that are a must after you launch
➤ Measure your launch success using the launch metrics that matter so you can improve your launch next time
➤ Create a post-launch plan to tweak your process and drive even more sales next time (including all the different levers you can pull to make more profit)
By the end of week twelve, you’ll have celebrated your profitable launch and made a plan to scale your profits even higher the next time you launch
When I launched, I was pleasantly surprised that not only did I get registrations for the course, but I also got a lot of bookings for my other services and new private coaching clients.
As a result, I felt much more secure and calm about launching, and was even able to go on a holiday for the first time in two years.
Being able to show up live for a second round of Launch Magic was so valuable for accountability and refining my launch. The first time in Launch Magic was like an awakening, learning new things and absorbing them; the second time I was even more ready to incorporate changes.
I’ve just had my third launch and it’s my most successful so far—I doubled my numbers and also got another 6 private coaching clients. If you’re on the fence, I would say join Launch Magic. Together with Kajabi, it’s the only thing you need, and that’s coming from someone who has spent a lot of money on other courses!
Renata Bernarde, Job Hunting Expert
If you’re sitting on the fence, it’s definitely worth getting off the fence for! I got my money back and WAY more from doing Launch Magic. I did Launch Magic while I was still creating my course and I found it manageable to do both at the same time.
I wasn’t expecting to get so much value out of just the first few weeks - I thought I had it figured out already. I started getting more calls for one-on-one work with me, probably because I was putting a lot more effort into my messaging and content. I was one of those people who didn’t like showing up on video and I got over that during my launch! The whole launch went really well. I had a couple of people sign up from my small audience and I’m really happy with how it went!
Kim Fischer, 13 Emeralds Marketing
I knew I wanted to create an entry level bookkeeping course that would help those people that couldn't afford to outsource their bookkeeping yet. I hadn't written the course yet, but I just decided to create it and do Launch Magic in the same 12 weeks. That launch date was what really motivated me. I thought: Let's just get it done.
Launch Magic had me learning things for the first time, and in a really efficient way. What I loved about the course was learning things that I just had no idea about, like what tech do I use or how do I do this, or the fact that launching takes three months--I never would have thought of that.
Launch Magic truly gave me everything I needed to launch. I didn't partake in the community because I was too busy in my business to do much with that, but I did get a lot out of the Q&A's with other people's questions and my questions. My launch went really well. I made 5 sales immediately in the 5 minutes after the webinar and I've set a target of a number of sales per month, which I've met each month.
Bec Buchanan, Straight Up Bookkeeping
I run Launch Magic twice a year, so even if you aren't feeling *quite* ready to launch by the end of this round, you'll have access to all the accountability, support and community the next time I run it. And the next. And the next.
I think you get the point ;)
12 x 30-min 1:1 sessions with me over 14 weeks to get personalized feedback on your product, audience growth strategies, launch plan, and more!
WhatsApp access to message me directly and get your questions answered within 24 hours
Group WhatsApp chat with other Next Levelers so you can get first-hand support from launchers just like you
If you aren’t ready to apply, no worries! You’ll have access to everything you need to launch your product profitably over and over again inside Launch Magic.
And, as a Launch Magic student, you’ll have the option to upgrade to Next Level Launch in future rounds of Launch Magic.
*The obligation-free application to upgrade is available after checkout
I run in-person group fitness classes and, while I love doing that, I would rather spend more time at home with my young kids, so I wanted to add another source of income to my business. Before joining Launch Magic, I planned to launch my 12-week signature course, The Motivated Mum Transformation Project, which is the first thing I’ve ever done online - but, I felt confused and overwhelmed.
I’m the type of person who can do the research and put together all the pieces, but l go too in-depth into everything instead of doing it the simple way, and then give up because I’m overwhelmed. I was also really struggling with what content to post and wasn’t enjoying it anymore.
The first change I noticed since joining Launch Magic was that I was a lot more present in showing up for my audience, because it gave me a content framework I could use. I loved having access to the online community for support and being able to ask Steph questions along the way. Now, I know where to look back on my launch and improve it, and I’m feeling confident and excited about my next launch!
Marissa Wendt, Nine Four Health and Fitness
"I had only done a soft launch of my online course prior to signing up for Launch Magic and I really didn't know all the ingredients that it takes to launch. I'd never done a webinar and I was unclear about how I would make that work. The biggest challenge for me was building an audience because I'd come from working in a large law firm with blue chip clients, I never had to build an audience. I didn't know the first thing about marketing and I was building my business literally from the ground up.
Launch Magic was a big purchase for me because I'd only done a soft launch. I'd finished up in my big corporate job where I was earning enough to be able to justify things like that, but coming fresh out of the gates with a brand new course, it was a big investment for me.
But, Launch Magic was a huge game changer. I even doubled the price of my course and had people buying it at that price! What I loved most about Launch Magic was that Steph just encourages people to be true to themselves. It isn't about some cookie cutter template for how to launch, it's about learning to launch in the way that works the best for you."
Rachel Mounsey, Layman's Law
You know what? That’s a great thing to think about before you join. So let me help you out.
Let me guess...
✘ You just want to LEARN how to launch your digital product, rather than actually do it. We prioritize action and our goal in LM is to get your product launched!
✘ You’re a total launch pro and you already have a plan to scale your profits every time you launch
✘ You don’t yet have a business or you have no idea what you want to create and sell
✘ You’re someone who learns best on your own, without community support
✘ You just want to put your product up on your website and be done with it
We spend a lot of time on growing your audience throughout the course, and if it’s teeny tiny to start with, that can actually be a good thing! It means you get to be really deliberate with who you’re getting in front of, and therefore make sure they’re a great fit for your product right from the start.
Great! While this will mean you have a little more work to do over the 12 weeks, creating and launching your product simultaneously (or launching it and *then* creating it) can be a great way to get clear on what you actually want to sell. As you get to understand your audience better — what they want, what they’re scared of, what they need to understand in order to buy something — your product clicks into place in a really wonderful way.
Launch Magic includes tech walkthroughs to help you get everything you need set up and working smoothly, plus plenty of time for troubleshooting in the live Q&As! In other words, the only person that needs some tech savvy about them for this to work is me: as long as you can follow step-by-step instructions, you already have all the savvy you need.
Ugh, me too. That’s why Launch Magic is packed with accountability and support. The module lessons and bonuses are time-released so you get access to what you need as you need it, rather than feeling overwhelmed with resources on day one. Also, Launch Magic is about your first profitable launch — not about a launch that involves all the bells and whistles. You can add those in later, as your launch (and your confidence!) grows and grows
Launch Magic teaches you to launch on a budget. It’s all about helping you have your first profitable launch and setting you up to repeat the process again and again, with better and better results.
In other words, you don’t need a budget for all the bells and whistles now. These are things you can invest in down the track with the profits you have from your first profitable launch.
Look, sometimes the only way to really know whether a course is the right fit for you is to get in there and test it out, which is exactly why Launch Magic comes with a 14 day ‘do the work’ money-back guarantee
If you don’t feel like Launch Magic is giving you the know-how, support, and accountability you need to have your first profitable launch, just email me at firstname.lastname@example.org by 6 December 2021 and I’ll refund you in full.
The only thing you have to do is watch the week 1 + 2 lessons, and show me that you've done the homework. That way I’ll keep you accountable to the commitment you make when you join, and you’ll keep me honest about whether the course will serve you.
If you’ve already launched a product before, and you’re looking to optimize your process and scale your profit, Launch Magic was positively made for you.
Over our 12 weeks together, you’ll grow your audience, dial in your launch strategy, and put together a repeatable launch plan that’ll have you scaling every time you open doors to your product.
Absolutely. While this will mean you have a little more work to do over the 12 weeks, creating and launching your product simultaneously can be a great way to get clear on what you actually want to sell. As you get to understand your audience better — what they want, what they’re scared of, what they need to understand in order to buy something — your product clicks into place in a wonderful way.
Yes! When I talk about digital products, I mean anything that involves you packaging up and sharing your expertise. That includes courses, memberships, eBooks, knowledge-based resources, and even group coaching programs.
Of course you can! Every launcher starts off with a small audience. The key here is to be willing to grow your audience, which you’ll learn how to do in Launch Magic straight away.
Then, once you gain some momentum, you’ll learn exactly what your audience needs, wants, and what they’re scared of so you can engage with them in a meaningful way and launch your product to a crowd of warm people.
That depends — are you focusing on client work out of choice, or because you haven’t been able to find the structure or support to launch your own product? If it’s the former, now isn’t the right time to join. However, if it’s the latter, Launch Magic is exactly where you should be.
I only open doors to Launch Magic twice a year. If you have a hunch you want to launch profitably in the next few months, hop on in! Doors won’t open again until sometime in mid-2022.
Launch Magic teaches you how to launch simply and successfully. Depending on the type of launch you do (e.g. a webinar launch) there may be some tech costs involved, but we’re talking hundreds of dollars, not thousands.
I want to make it clear that what’s waiting for you inside Launch Magic is very different from what you have access to inside Digital Course Academy. Launch Magic really dives deep on launch strategy, to give you a marketing plan that perfectly matches your audience with your digital product and helps you implement every piece from pre-launch to cart close. We also dive deep on mindset during Launch Magic, to make sure you have the knowledge AND the confidence to follow through.
This is kinda like comparing one juicy apple to the whole apple tree. Where The Digital Product Creator’s Vault gives you everything you need to create your first digital product, Launch Magic gives you everything you need to launch that product successfully, time and time again. On top of that, Launch Magic includes lots of hands-on access to me so I can provide you real-time support as you do the work. It’s a level of accountability that’s almost guaranteed to see you follow through and do the thing — successfully.
Nope. Podcasts are a different beast entirely and therefore require a different approach. If launching a podcast is your next big thing, check out the free masterclass on my website.
We officially kick things off on November 29th and we’ll wrap Launch Magic on February 17th. by which time you’ll have had your first successful product launch!
Oh, and mark your calendars for February 23-25th too! That’s when we’ll get cosy in front of our screens for Launch Magic Live.
(Psst… your VIP ticket is free when you’re a Launch Magic student. Squee!)
So, here's the thing about evergreen products: If they're not selling in a live launch, they won't sell on evergreen. One of my evergreen products has been a *huge* chunk of my business income for the last few years—but I live launched it seven times first.
Launch Magic gives you everything you need to live launch your product, so that you can get real-time feedback about what's working and what isn't. That way, when it comes to evergreening it, you can set up your funnel with the confidence that you're not pouring time and money down the drain.
Plus, your live launch strategy from Launch Magic? It doubles as an evergreen strategy too.
All lessons are pre-recorded and will drop at the start of each week! Which means you’ll have plenty of time to access and implement each module before we meet for our Q&A Calls.
I’ve scheduled 2 implementation weeks into our Launch Magic schedule so you can take a break and eat extra treats over the holidays.
To accommodate Launch Magic students across the globe, the weekly live Q&A and Mindset Calls will take place on Tuesdays at 7am AEST and Thursdays at 6pm AEST.
As soon as you join, you’ll get invites for every session so you can add them to your calendar for easy scheduling.
Of course, all live content will be recorded and added to your course portal, so you can catch up in your own time. You will have plenty of time to submit your questions before the Q&A, so even if you can't make it live, I will still answer them for you.
The only way to work with me 1:1 is to apply to be a Next Level Launcher after you sign up for Launch Magic.
There are 10 seats available each time Launch Magic opens, and as a student with lifetime access you’ll be invited to enroll each time Launch Magic is enrolling students! So even if it’s not for you this time, you can always apply next round.
Woohoo! As soon as you join Launch Magic you’ll be taken to a checkout page where you can plunk in your details and apply to upgrade to be a Next Level Launcher (if you want to!).
Then, you’ll get an email from me with your Launch Magic Dashboard login info along with calendar invites to our Zoom calls and access to the Facebook community.
You’ll also be invited to join the 90-Day Launch Plan Challenge so you can start earning points right away!
I have a high-end branding business and I wanted to expand the revenue possibility beyond just one-to-one clients. I didn't know anyone who had done it successfully and I didn't know where to start. Being in a completely different time zone, it was great being able to watch the recordings in my own time and work through the roadmap and the content at my own pace.
The community was great and I paired up with an accountability buddy, and we helped each other throughout the course.
I hesitated before joining Launch Magic because I wasn’t sure if I would have the time to complete it and had to justify the price to myself, but I’m glad I signed up because what you put in literally is what you'll get out of this course. And if you put a hundred percent in, you'll have a whole new business. It has completely changed the way I think about my business!
Kate O'Moore, MAKER
I had one mini launch before I joined Launch Magic and it wasn't very successful. I now realise it’s because I made all of the mistakes that Steph mentioned inside the course!
I didn't have the clarity on how to go about my launch. Since joining Launch Magic, I’ve been growing my audience and my email list went from 15 people to 294 in 8 weeks.
I’ve realised that there’s a process and a structure to launching, and Steph’s launch framework gave me so much clarity. Even though I couldn’t attend the live classes, I still found the recordings incredibly engaging and definitely got the full value out of Launch Magic.
The entire course completely exceeded my expectations and now I feel so much more at ease about my upcoming launch - I know what I need to do and I've got a plan and a structure in place. I know exactly what the next steps are, so I'm not feeling overwhelmed or stressed about it.
Ewa Golan, Online Fitness Biz Coach