If this is resonating, you’re in great company. In fact, you sound like every entrepreneur I’ve ever worked with...
There’s so much to do! How do you know where to start?
Do you even have something useful to offer people?
Also, where will you find the time? You’re busy AF with client work, and you already feel guilty for spending more time with your laptop than your family and friends…
So carving out the time to do ALL THE THINGS (Build an audience! Master the tech! Create the content! Write the emails! Optimise what you’ve got! NEVER SLEEP!) feels like an impossible task.
I’m also a launch strategist who’s helped over 2,000 (and counting!) online entrepreneurs launch digital products simply and successfully, with consistently great results.
Wanna know a little secret?
Corporate dropout, Shiraz lover, coffee fiend, and teeth-whitening aficionado (I’ll let you join the dots).
It only takes one digital product and one solid launch strategy to totally change the trajectory of your business. And it doesn’t have to be complicated.
You just need a little know-how, some basic systems, and the confidence to launch again and again.
The first time I launched my now best-selling digital product, I made a grand total of $3,297. One year later, it had brought over $750,000 into my business.
I’ll just let that one sink in.
Because most people would look at the first launch, declare the product a failure, and give up on it altogether…
Or be so scared of getting that same $3,297 result, they’d never launch in the first place.
Which means they’d be stuck trading time for money, wondering where they went wrong with this whole entrepreneurial gig.
If it feels like I’m talking directly to you right now, I can’t wait for you to meet my newest creation.
I wanted to have bigger launches with a bigger impact. Because I’ve already been in my business for 4 years, I was worried that Launch Magic would waste a lot of time covering the basics and the things I already knew, but even module one was a game changer. And the webinar strategy changed everything! I’ve taken a lot of online courses about selling and launching strategy, and this is the first time that it really works. When I launched my webinar, I had over 700 people register without any advertising. During the live webinar, people were like, “okay, take my credit card! Take my credit card!” and when I stopped the webinar, I noticed that I had made €22k in course sales just doing this 1-hour webinar! I followed the Launch Magic strategy, posting to social media and emailing my list, and I hit 120 students, making it a €50k launch!
Valentine Helsmoortel, Je Vis De Ma Passion
Before joining Launch Magic, I had already done a beta round of my program called High Vibes Less F***s and I wanted a better strategy to get it out there, but I felt overwhelmed. I didn't know where to begin and I thought I was spamming my audience whenever I promoted it. Some of the first changes I noticed after implementing the Launch Magic lessons were that my reach grew and my messaging got really clear. I loved the accountability in the course, and the fact that by just doing the homework, I was getting everything done for my launch. It was so practical! Having this structure gave me the focus and confidence I needed, and there wasn’t a stone left unturned - everything was covered about launching. I have a strategy now, which I didn’t have before, and I feel like I actually know what I’m doing!
Natalie Stokell, F Bomb Affirmations
Lessons will take place every Tuesday at 7am AEST via Zoom. Can't make it live? That's not a problem! You’ll have lifetime access to the recordings to watch in your own time AND access to future live rounds of Launch Magic. Many of the founding students from last round will be joining us to launch again!
Can’t work out if your product makes sense? Got a mindset hurdle that’s tripping you up? Unsure if you’ve got one too many emails in your launch sequence? Great! You ask the questions, and I’ll provide the answers. Simply submit them via the Q&A form as they arise and I’ll make sure I cover them — regardless of whether you can show up live or not. The Q&A’s will take place every Thursday at 7am AEST and you’ll have access to the recordings as soon as they’re ready.
Launch Magic is all about giving you the tools, support, and accountability you need to launch — not just the theory. So you’d better believe I’ve carved out time for head-down, bum-up type work. After all, you and I both want you to launch your product by the time we finish on July 30, right?
(and it’s not on Facebook — hooray!)
This is where you’ll connect with the other legends in the program to ask questions, give and receive support, and get an extra hit of accountability. The community will be hosted on Kajabi, so you can do all of the above without getting sucked into the noise of social media.
I run in-person group fitness classes and, while I love doing that, I would rather spend more time at home with my young kids, so I wanted to add another source of income to my business. Before joining Launch Magic, I planned to launch my 12-week signature course, The Motivated Mum Transformation Project, which is the first thing I’ve ever done online - but, I felt confused and overwhelmed. I’m the type of person who can do the research and put together all the pieces, but l go too in-depth into everything instead of doing it the simple way, and then give up because I’m overwhelmed. I was also really struggling with what content to post and wasn’t enjoying it anymore. The first change I noticed since joining Launch Magic was that I was a lot more present in showing up for my audience, because it gave me a content framework I could use. I loved having access to the online community for support and being able to ask Steph questions along the way. Now, I know where to look back on my launch and improve it, and I’m feeling confident and excited about my next launch!
Marissa Wendt, Nine Four Health and Fitness
I had one mini launch before I joined Launch Magic and it wasn't very successful. I now realise it’s because I made all of the mistakes that Steph mentioned inside the course! I didn't have the clarity on how to go about my launch. Since joining Launch Magic, I’ve been growing my audience and my email list went from 15 people to 294 in 8 weeks. I’ve realised that there’s a process and a structure to launching, and Steph’s launch framework gave me so much clarity. Even though I couldn’t attend the live classes, I still found the recordings incredibly engaging and definitely got the full value out of Launch Magic. The entire course completely exceeded my expectations and now I feel so much more at ease about my upcoming launch - I know what I need to do and I've got a plan and a structure in place. I know exactly what the next steps are, so I'm not feeling overwhelmed or stressed about it.
Ewa Golan, Online Fitness Biz Coach
Before joining Launch Magic, I had already developed my online course, Job Hunting Made Simple, but I didn’t know how to take the first steps towards launching it successfully. I joined Launch Magic because I wanted to follow the steps of somebody who I knew and trusted. Steph’s launches have always been well designed. I wanted to learn from her and hoped that her strategies would work for my launch. Launch Magic was really good for me: it was the framework and support I needed to successfully launch Job Hunting Made Simple. And I was pleasantly surprised that not only did I get registrations for the course, but I also got a lot of bookings for my other services and new private coaching clients. It was a great launch in more ways than one! Now, I feel much more secure and calm when it comes to launching, and I have even been able to take a break from work and go on a holiday for the first time in two years!
Renata Bernarde, Job Hunting Expert
I run Launch Magic twice a year, so even if you aren't feeling *quite* ready to launch by the end of this round, you'll have access to all the accountability, support and community the next time I run it. And the next. And the next.
I think you get the point ;)
You know what? That’s a great thing to think about before you join. So let me help you out.
Let me guess...
✘ You just want to LEARN how to launch your digital product, rather than actually do it
✘ You’ve already got a solid launch strategy, and the revenue stream from your digital product is growing nicely
✘ You don’t yet have a business
✘ You’re someone who learns best on your own
✘ You just want to put your product up on your website and be done with it
We spend a lot of time on growing your audience throughout the course, and if it’s teeny tiny to start with, that can actually be a good thing! It means you get to be really deliberate with who you’re getting in front of, and therefore make sure they’re a great fit for your product right from the start.
Did you know that launching is one of the best ways to fast track your business growth? When you launch well, you spend time growing your audience, sharing your expertise, and positioning yourself as someone worth investing in. Basically, you do all the things we should be doing in our businesses all the time, and you’ll see more doors open up as a result!
Great! While this will mean you have a little more work to do over the 12 weeks, creating and launching your product simultaneously can be a great way to get clear on what you actually want to sell. As you get to understand your audience better — what they want, what they’re scared of, what they need to understand in order to buy something — your product clicks into place in a really wonderful way.
Launch Magic includes tech walkthroughs to help you get everything you need set up and working smoothly, plus plenty of time for troubleshooting in the live Q&As! In other words, the only person that needs some tech savvy about them for this to work is me: as long as you can follow step-by-step instructions, you already have all the savvy you need.
Ugh, me too. That’s why we’re moving through everything together, live! That way, the group has a structure and momentum that keeps you focused, accountable, and more likely than ever to get things done. The bonuses are also time-released so you get access to what you need as you need it, rather than feeling overwhelmed with resources on day one. Also, Launch Magic is about your first profitable launch — not about a launch that involves all the bells and whistles. You can add those in later, as your launch (and your confidence!) grows and grows.
Launch Magic teaches you to launch on a budget. It’s all about helping you have your first profitable launch and setting you up to repeat the process again and again, with better and better results. In other words, you don’t need a budget for all the bells and whistles now: these are things you can invest in down the track with the profits you have from your first launch.
If you’re sitting on the fence, it’s definitely worth getting off the fence for! I got my money back and WAY more from doing Launch Magic. I did Launch Magic while I was still creating my course and I found it manageable to do both at the same time. I wasn’t expecting to get so much value out of just the first few weeks - I thought I had it figured out already. I started getting more calls for one-on-one work with me, probably because I was putting a lot more effort into my messaging and content. I was one of those people who didn’t like showing up on video and I got over that during my launch! The whole launch went really well. I had a couple of people sign up from my small audience and I’m really happy with how it went!
Kim Fischer, 13 Emeralds Marketing
I have a high-end branding business and I wanted to expand the revenue possibility beyond just one-to-one clients. I didn't know anyone who had done it successfully and I didn't know where to start. Being in a completely different time zone, it was great being able to watch the recordings in my own time and work through the roadmap and the content at my own pace. The community was great and I paired up with an accountability buddy, and we helped each other throughout the course. I hesitated before joining Launch Magic because I wasn’t sure if I would have the time to complete it and had to justify the price to myself, but I’m glad I signed up because what you put in literally is what you'll get out of this course. And if you put a hundred percent in, you'll have a whole new business. It has completely changed the way I think about my business!
Kate O'Moore, MAKER
If you don’t feel like Launch Magic is giving you the know-how, support, and accountability you need to have your first profitable launch, just email me at firstname.lastname@example.org by 24 May 2021 and I’ll give your money back.
The only thing you have to do is attend the calls live or watch the recordings, and show me that you've done the homework. That way I’ll keep you accountable to the commitment you make when you join, and you’ll keep me honest about whether the course will serve you.
Because, if you join Launch Magic, chances are your business will look and feel pretty different by then, thanks to the fact you’ll be at least one day into your first profitable launch.
And if you’re like, “Yeah, okay Steph… but is day 1 really all that exciting?” — well, you tell me.
How would you feel if you:
✔ Felt confident in yourself and your offer
✔ Had Stripe notifications pinging in your inbox
✔ Could start thinking about which client to fire first
✔ Were showing up as an authority in your space
✔ Could see exactly how your digital product can create stability, security, and predictability in your business… to the point where you can step off the hamster wheel and work the hours you want
Because Launch Magic isn’t just about helping you have one good launch. It’s about equipping you with the knowledge, tools, and mindset you need to launch again and again to generate more profit, make more impact, and enjoy more freedom in your business.
Launch Magic runs live from May 10 to July 30 2021, and you'll have lifetime access to the recordings, so you can watch (or re-watch!) them as you wish.
Not a problem. The only reason the lessons are live is because I prefer teaching via Zoom to pre-recording things. You're not at a disadvantage if you can't make it live. Many previous students could only watch the recordings and still feel as though they got the full value out of Launch Magic.
You also have lifetime access to all the Launch Magic lessons and resources, so while I’d love you to launch by the time we finish on July 30 (and therefore have me on hand for support the whole way through), you can launch after that date if you need a few extra weeks.
The weekly live lessons take place at 7am AEST on Tuesdays and the Q&As take place at 7am AEST on Thursdays. These happen every week except for weeks 6 and 7, where we take a break from live content so you can focus purely on implementation. As soon as you join, you’ll get invites for every session so you can add them to your calendar for easy scheduling.
Of course, all live content will be recorded and added to your course portal, so you can catch up in your own time. You will have plenty of time to ask your questions before the Q&A, so even if you can't make it live, I will still answer them for you.
Absolutely. While this will mean you have a little more work to do over the 12 weeks, creating and launching your product simultaneously can be a great way to get clear on what you actually want to sell. As you get to understand your audience better — what they want, what they’re scared of, what they need to understand in order to buy something — your product clicks into place in a wonderful way.
Yes! When I talk about digital products, I mean anything that involves you packaging up and sharing your expertise. That includes courses, memberships, eBooks, knowledge-based resources, and even group coaching programs.
Nope. Podcasts are a different beast entirely, and therefore require a different approach. If launching a podcast is your next big thing, check out the free masterclass on my website.
That depends — are you focusing on client work out of choice, or because you haven’t been able to find the structure or support to launch your own product? If it’s the former, now isn’t the right time to join. However, if it’s the latter, Launch Magic is exactly where you should be.
Launch Magic teaches you how to launch simply and successfully. Depending on the type of launch you do (e.g. a webinar launch) there may be some tech costs involved, but we’re talking hundreds of dollars, not thousands.
I want to make it clear that what’s waiting for you inside Launch Magic is very different from what you have access to inside Digital Course Academy. Launch Magic really dives deep on launch strategy, to give you a marketing plan that perfectly matches your audience with your digital product and helps you implement every piece from pre-launch to cart close. We also dive deep on mindset during Launch Magic, to make sure you have the knowledge AND the confidence to follow through.
This is kinda like comparing one juicy apple to the whole apple tree. Where The Digital Product Creator’s Vault gives you everything you need to create your first digital product, Launch Magic gives you everything you need to launch that product successfully, time and time again. On top of that, Launch Magic includes lots of hands-on access to me so I can provide you real-time support as you do the work. It’s a level of accountability that’s almost guaranteed to see you follow through and do the thing — successfully.