I wanted to have bigger launches with a bigger impact. Because I’ve already been in my business for 4 years, I was worried that Launch Magic would waste a lot of time covering the basics and the things I already knew, but even module one was a game changer. And the webinar strategy changed everything!
I’ve taken a lot of online courses about selling and launching strategy, and this is the first time that it really works. When I launched my webinar, I had over 700 people register without any advertising.
During the live webinar, people were like, “okay, take my credit card! Take my credit card!” and when I stopped the webinar, I noticed that I had made €22k in course sales just doing this 1-hour webinar! I followed the Launch Magic strategy, posting to social media and emailing my list, and I hit 120 students, making it a €50k launch!
Valentine Helsmoortel, Je Vis De Ma Passion
When we signed up for Launch Magic, we knew what we wanted to do. We knew that a course was going to be the way to deliver the content that we had, but we were overwhelmed by the thought of the tech and the period beforehand. We knew there were lots of moving pieces. We had this fear of absolutely nobody signing up because our audience was tiny.
We thought it would be great if we sold just 1 course in this launch, and we actually had 11 people enroll. We knew there were so many more things from Launch Magic that we could implement and that's what we've done with our second launch. Being able to come back again to Launch Magic for the second round was really a lifeline and was a wonderful asset.
For our second launch, we’ve doubled our price and we have 19 students. We were able to smash our first course out of the park in terms of the financial shift and still with a small audience. And now we’re feeling excited to launch again!
Kris Lubinski + Donna Pinter, Design and Prosper
I knew I wanted to create an entry level bookkeeping course that would help those people that couldn't afford to outsource their bookkeeping yet. I hadn't written the course yet, but I just decided to create it and do Launch Magic in the same 12 weeks. That launch date was what really motivated me. I thought: Let's just get it done.
Launch Magic had me learning things for the first time, and in a really efficient way. What I loved about the course was learning things that I just had no idea about, like what tech do I use or how do I do this, or the fact that launching takes three months--I never would have thought of that.
Launch Magic truly gave me everything I needed to launch. I didn't partake in the community because I was too busy in my business to do much with that, but I did get a lot out of the Q&A's with other people's questions and my questions. My launch went really well. I made 5 sales immediately in the 5 minutes after the webinar and I've set a target of a number of sales per month, which I've met each month.
Bec Buchanan, Straight Up Bookkeeping
"I had only done a soft launch of my online course prior to signing up for Launch Magic and I really didn't know all the ingredients that it takes to launch. I'd never done a webinar and I was unclear about how I would make that work. The biggest challenge for me was building an audience because I'd come from working in a large law firm with blue chip clients, I never had to build an audience. I didn't know the first thing about marketing and I was building my business literally from the ground up.
Launch Magic was a big purchase for me because I'd only done a soft launch. I'd finished up in my big corporate job where I was earning enough to be able to justify things like that, but coming fresh out of the gates with a brand new course, it was a big investment for me.
But, Launch Magic was a huge game changer. I even doubled the price of my course and had people buying it at that price! What I loved most about Launch Magic was that Steph just encourages people to be true to themselves. It isn't about some cookie cutter template for how to launch, it's about learning to launch in the way that works the best for you."
Rachel Mounsey, Layman's Law
If you’ve already launched a product before, and you’re looking to optimize your process and scale your profit, Launch Magic was positively made for you.
Over our 12 weeks together, you’ll grow your audience, dial in your launch strategy, and put together a repeatable launch plan that’ll have you scaling every time you open doors to your product.
Absolutely. While this will mean you have a little more work to do over the 12 weeks, creating and launching your product simultaneously can be a great way to get clear on what you actually want to sell. As you get to understand your audience better — what they want, what they’re scared of, what they need to understand in order to buy something — your product clicks into place in a wonderful way.
Yes! When I talk about digital products, I mean anything that involves you packaging up and sharing your expertise. That includes courses, memberships, eBooks, knowledge-based resources, and even group coaching programs.
Of course you can! Every launcher starts off with a small audience. The key here is to be willing to grow your audience, which you’ll learn how to do in Launch Magic straight away.
Then, once you gain some momentum, you’ll learn exactly what your audience needs, wants, and what they’re scared of so you can engage with them in a meaningful way and launch your product to a crowd of warm people.
That depends — are you focusing on client work out of choice, or because you haven’t been able to find the structure or support to launch your own product? If it’s the former, now isn’t the right time to join. However, if it’s the latter, Launch Magic is exactly where you should be.
I only open doors to Launch Magic twice a year. If you have a hunch you want to launch profitably in the next few months, hop on in! Doors won’t open again until September 2022.
Launch Magic teaches you how to launch simply and successfully. Depending on the type of launch you do (e.g. a webinar launch) there may be some tech costs involved, but we’re talking hundreds of dollars, not thousands.
I want to make it clear that what’s waiting for you inside Launch Magic is very different from what you have access to inside Digital Course Academy. Launch Magic really dives deep on launch strategy, to give you a marketing plan that perfectly matches your audience with your digital product and helps you implement every piece from pre-launch to cart close. We also dive deep on mindset during Launch Magic, to make sure you have the knowledge AND the confidence to follow through.
This is kinda like comparing one juicy apple to the whole apple tree. Where The Digital Product Creator’s Vault gives you everything you need to create your first digital product, Launch Magic gives you everything you need to launch that product successfully, time and time again. On top of that, Launch Magic includes lots of hands-on access to me so I can provide you real-time support as you do the work. It’s a level of accountability that’s almost guaranteed to see you follow through and do the thing — successfully.
Nope. Podcasts are a different beast entirely and therefore require a different approach. If launching a podcast is your next big thing, check out the free masterclass on my website.
We officially kick things off on September 26th and we’ll wrap Launch Magic on December 16th. by which time you’ll have had your first successful launch!
So, here's the thing about evergreen products: If they're not selling in a live launch, they won't sell on evergreen. One of my evergreen products has been a *huge* chunk of my business income for the last few years—but I live launched it seven times first.
Launch Magic gives you everything you need to live launch your product, so that you can get real-time feedback about what's working and what isn't. That way, when it comes to evergreening it, you can set up your funnel with the confidence that you're not pouring time and money down the drain.
Plus, your live launch strategy from Launch Magic? You can repurpose it as an evergreen strategy too.
All lessons are pre-recorded and will drop in stages! Which means you’ll have plenty of time to access and implement each module before we meet for our Q&A Calls.
If it's taking you longer to work through the content, that's cool too—you have lifetime access to the Launch Magic content and future live calls.
To accommodate Launch Magic students across the globe, the 15 live Q&A calls will take place across various times.
As soon as you join, you’ll get invites for every session so you can add them to your calendar for easy scheduling.
Of course, all live content will be recorded and added to your course portal, so you can catch up in your own time. You will have plenty of time to submit your questions before the Q&A, so even if you can't make it live, I will still answer them for you.
The only way to work with me 1:1 is to apply to be a Next Level Launcher after you sign up for Launch Magic.
There are 10 seats available each time Launch Magic opens, and as a student with lifetime access you’ll be invited to enroll each time Launch Magic is enrolling students! So even if it’s not for you this time, you can always apply next round.
Woohoo! As soon as you join Launch Magic you’ll be taken to a checkout page where you can plunk in your details.
Then, you’ll get an email from me with your Launch Magic Dashboard login info along with calendar invites to our Zoom calls and access to the Facebook community.
You'll find modules 1 + 2 waiting there for you, so you can get stuck in right away!
I have a high-end branding business and I wanted to expand the revenue possibility beyond just one-to-one clients. I didn't know anyone who had done it successfully and I didn't know where to start. Being in a completely different time zone, it was great being able to watch the recordings in my own time and work through the roadmap and the content at my own pace.
The community was great and I paired up with an accountability buddy, and we helped each other throughout the course.
I hesitated before joining Launch Magic because I wasn’t sure if I would have the time to complete it and had to justify the price to myself, but I’m glad I signed up because what you put in literally is what you'll get out of this course. And if you put a hundred percent in, you'll have a whole new business. It has completely changed the way I think about my business!
Kate O'Moore, MAKER
I had one mini launch before I joined Launch Magic and it wasn't very successful. I now realise it’s because I made all of the mistakes that Steph mentioned inside the course!
I didn't have the clarity on how to go about my launch. Since joining Launch Magic, I’ve been growing my audience and my email list went from 15 people to 294 in 8 weeks.
I’ve realised that there’s a process and a structure to launching, and Steph’s launch framework gave me so much clarity. Even though I couldn’t attend the live classes, I still found the recordings incredibly engaging and definitely got the full value out of Launch Magic.
The entire course completely exceeded my expectations and now I feel so much more at ease about my upcoming launch - I know what I need to do and I've got a plan and a structure in place. I know exactly what the next steps are, so I'm not feeling overwhelmed or stressed about it.
Ewa Golan, Online Fitness Biz Coach