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November 9, 2018

We all have to start marketing our businesses somewhere, and the reality is that you’re going to be starting with no followers, a tiny email list and probably very little budget for paid traffic. Here is how to start marketing when you have no existing audience. 

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November 7, 2018

Hindsight is a beautiful thing. I don’t know how many of you know this, but I actually used to have a product-based business, which I closed down in early 2017. I’m actually really glad that business didn’t work out because I now have a business that I LOVE a million times more. And, I learnt a few hundred things that I don’t think I would have figured out otherwise. So, today I’m celebrating hindsight and sharing with you 5 things I would do differently if I were to start my first business over again.

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September 12, 2018

Today’s guest is Monica Woodhams. Monica is an influencer consultant, the founder of Confessions Media co, and the host of the Influencer Girl Lifestyle Podcast. In today’s episode, we chat about all things PR strategy for small business owners, how to pitch yourself and how getting on podcast interviews can be a total game changer for your business.

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July 20, 2018

Word of mouth marketing is the original form of marketing. Think back to the days before internet, TV, magazines or billboards – how did people find out which baker made the yummiest bread on the block? They asked their friends, of course. Here are my top tips to turn customers and clients into brand advocates.

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May 21, 2018

This episode is a bit different to my usual bite-sized lessons. I’m chatting to the lovely Helen and Jacqui from Two Girls And A Laptop and it’s a MASSIVE marketing strategy session. These ladies know what they’re talking about. Some of the things we talk about include goal setting, marketing strategy, profiling your ideal customer and how to get started with email marketing.

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May 16, 2018

Content marketing is amazing – when done properly. And, a huge part of doing content marketing properly is deciding the best content marketing topics for your business. This is how to choose the best content marketing topics for your business, as well as how you can use content to nurture your audience down your marketing funnel.

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Struggling to grow your Instagram presence?

This free cheat sheet will give you 7 savvy strategies to ignite your Instagram (and help you start growing a tribe of people who actually care about your business!)