This article could potentially save you a fair few thousand dollars, so it’s worth the 5 minute read. When I first launched The Sugarfree Box, I knew that I needed to collaborate with some influencers to help grow our audience. I had bootstrapped the entire business, launching with about two weeks’ lunch money set aside for marketing. I figured that a single post from an Instagram influencer who received between 500 and 1000 likes per post would result in a sea of sales. That I could spend the rest of my life in the Maldives, sipping coconuts and reading trashy novels on a hammock, whilst my business whirred along in the background.
Hindsight is a beautiful thing. I don’t know how many of you know this, but I actually used to have a product-based business, which I closed down in early 2017. I’m actually really glad that business didn’t work out because I now have a business that I LOVE a million times more. And, I learnt a few hundred things that I don’t think I would have figured out otherwise. So, today I’m celebrating hindsight and sharing with you 5 things I would do differently if I were to start my first business over again.
Today’s guest is Monica Woodhams. Monica is an influencer consultant, the founder of Confessions Media co, and the host of the Influencer Girl Lifestyle Podcast. In today’s episode, we chat about all things PR strategy for small business owners, how to pitch yourself and how getting on podcast interviews can be a total game changer for your business.
Word of mouth marketing is the original form of marketing. Think back to the days before internet, TV, magazines or billboards – how did people find out which baker made the yummiest bread on the block? They asked their friends, of course. Here are my top tips to turn customers and clients into brand advocates.