Blog 

It’s easy to get caught up on the tech side of a launch, or the words, or the webinar—or any other parts of a launch. But one thing that’s easy to miss is your mindset—and so it’s important to get your head in the right space. In today’s episode, I’m sharing why mindset is important […]

Today marks 6 years since I launched this podcast and it’s changed so much in that time. I’ve changed the name, the content, the cover art and so much more. The thing is, if I’d waited for it to be perfect before I started, I’d never have started it. Instead, here we are—800 episodes later. […]

This is the 800th episode of “Imperfect Action”! I’ve learned so much along the way about business, as well as what works and what doesn’t work in the ever-changing online world. In today’s episode, I’m sharing my biggest lessons and takeaways along with the things that have moved the needle most for me and our […]

Are you attracting people who tell you that your offers are too expensive? Or come to you for your free content but never buy from you? The clients you really need are those who value what you offer, are willing to actually *pay* for it and are not just looking for the cheapest option out […]

When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it’s usually *not* what will get them over the line. What’s more important is figuring out what your ideal client needs to be ready to buy your offer. In today’s […]

I recently launched my new membership “Conversion Campaigns” for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I’d never used before was definitely a steep learning curve! In today’s episode, I’m sharing 7 of the lessons I’ve learned over the last few […]