As business owners, we’re spoilt for choice on where to advertise our businesses. But, despite competition from other social media platforms, Facebook Ads and Google Ads remain two of the most popular platforms. You might think that the only difference between Facebook Ads and Google Ads is that they’re on different platforms, but that’s not the only one. Today, I’m answering the question: What’s the difference between Facebook Ads and Google Ads?
Even if you’re not a social media manager, you might learn a thing or two from this post – especially if you run a client-based business of any sort. I no longer work with social media management clients, but these are some of the lessons I’ve learned in the 5ish years that I’ve been managing social media accounts for clients. First as a freelancer, side hustling alongside my corporate job, and then through Wildbloom with a team.