Lessons in launching and online marketing


It’s easy to think that if you just get your offer in front of more people then you’ll sell more. Sometimes this will work IF you have all of the ingredients in place. But if you’re struggling to get your current audience to convert, then getting more people won’t help until you tweak things. In […]

5 must-knows to sell your online course, program or membership

EP 676 - How to maximise your launch profits when your audience is tiny
February 12, 2024

If you’ve created a course (or any other digital offer), put it on your website, but aren’t making as many sales as you’d hoped, then this episode is for you! In today’s episode, I’m sharing 3 must-haves to sell your offers and how you can tweak these for more sales. – The common reasons why […]

Online course or program not selling? Try this approach instead

3 content swaps that'll make you more sales in a launch
February 9, 2024

Your email list is a precious resource that *you* own—whereas you don’t own your social platforms (and with social accounts being randomly hacked and/or shut down, your email list is even more important!). In today’s episode, I’m sharing more about *why* your email list is an essential part of your launch and how you can […]

4 steps to grow your email list for your next launch

4 steps to grow your email list for your next launch
February 7, 2024

People often think that putting an offer on evergreen is easy. You can just add it to your website and let it be—hoping a few people will buy it each month. Well, it doesn’t quite work that way. In today’s episode, I’m sharing the common misconceptions about evergreen offers and what you need to know. […]

Want to sell your offers on evergreen? What you need to know first

EP 695 - If you're doing any of these things, you could be hurting your business' growth
February 5, 2024

Things are constantly changing in the online business world, especially with the rise of AI. So, in today’s episode, I’m having another Biz Bestie Chat with Anita Siek who’s the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don’t do “normal”. This is our third episode over the […]

Predictions for 2024 (ft. Anita Siek)

Bonus episode with Anita: Lessons from 2023 (work + personal)
February 2, 2024

Live launching is a limited-time sales campaign for one offer that’s strategically designed to bridge the Magician’s Gap. Live launching is *not* about creating hype and FOMO and using these to get people to buy. In today’s episode, I’m sharing why live launching is so effective when it comes to selling your offers. – Why […]

Want to sell more of your offers? 5 reasons why you should consider live launching them

how to choose between many digital product ideas
January 31, 2024

I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business. 

Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry

Hi, I'm Steph

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