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January 30, 2019

Instagram marketing is a helluva lot harder than it used to be. Once upon a time, a perfectly curated Instagram feed was enough to grow your Instagram following overnight. These days, Instagram marketing ain’t what it used to be. That said, there are a couple of tricks you can use to grow your Instagram following with people who are actually interested in what you do or sell. Here are my top tips to grow your Instagram following when you’re just starting out.

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January 25, 2019

This article could potentially save you a fair few thousand dollars, so it’s worth the 5 minute read. When I first launched The Sugarfree Box, I knew that I needed to collaborate with some influencers to help grow our audience. I had bootstrapped the entire business, launching with about two weeks’ lunch money set aside for marketing. I figured that a single post from an Instagram influencer who received between 500 and 1000 likes per post would result in a sea of sales. That I could spend the rest of my life in the Maldives, sipping coconuts and reading trashy novels on a hammock, whilst my business whirred along in the background.

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January 12, 2019

You’re probably thinking that I’m a little bit late to the New Year’s resolution game.  But statistically, the 12th of January is the day when most people give up on their New Year’s resolutions, so even if you’ve given up on your resolution to hit the gym every day, run 50k a week, go cold turkey on coffee, whatever it is – here are some pretty realistic resolutions you can apply to your business marketing this year.  

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January 10, 2019

So, you know why you need an email list for your business – but, how exactly do you build an email list from scratch?  Is it as simple as just adding a box to your website and asking people to sign up for your newsletter?  No, it’s not. Here is how to build an email list for your business.

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January 10, 2019

ICYMI: You need an email list for your business in 2019. As anyone who is on my email list will tell you, I am a big fan of email marketing.  I probably email my list more often than I post on social media these days, and honestly, I’ve seen better results from email marketing than from any other channel.  But, if you’re growing an email list from scratch, it can feel a little bit pointless at the start.  You feel like you’re just emailing crickets and that nobody cares about what you have to say.  So you put off building your email list altogether.  The thing is, email marketing is actually such a powerful tool.  Today, I’m looking at a few reasons why you should start building your email list.

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January 8, 2019

Instagram, oh Instagram. How I love you so. But, if you show me yet another cookie-cutter feed comprised of aspirational photos and very little creativity, I think we’re going to have to end this. Sorry. It’s not you; it’s me. I’m simply craving a little more excitement. That’s why, today I’m sharing how to create an Instagram puzzle feed grid (often referred to as an Instagram collage).

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