Lessons in launching and online marketing


I have been talking a bit about personal brands versus business brands because this is particularly relevant for those of us with digital product businesses where we are the person showing up and teaching. Also, for those of you who have podcasts, when you’re the host of your podcast, you’re sort of building a personal […]

Why I decided to build my business under a personal brand

why i decided to build a personal brand
June 9, 2021

We’re talking about personal brands in the next few posts because I know this is something that has been coming up a lot with my students inside Launch Magic and also just in my broader community, generally, where a lot of people have potentially started building out a service-based business under a business brand. But […]

Should you build your personal brand or a business brand?

choose personal or business brand
June 4, 2021

Today, we’re talking about self-doubt. It is so easy to look at the big brands, the thought leaders, the personal brands, the influencers in the online world; and think that it must be easy for them, they don’t deal with self-doubt. And that’s something that as my brand and my online presence grows, I want […]

3 areas of self-doubt I had to push through to build my business and personal brand

overcome self doubt building a personal brand
June 2, 2021

You’d be forgiven for thinking that the only digital product you can launch is an online course. They have been somewhat of the rage lately, particularly with people like Amy Porterfield doing such a great job with her marketing. And as you may know, she’s the course creation queen. But the thing is there are […]

5 digital products you can launch that AREN’T an online course

5 digital product idea to launch
May 31, 2021

I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business. 

Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry

Hi, I'm Steph

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