✨ Because if you want your digital products and services to fly off the virtual shelves, you need a reliable way to get your offer in front of the *right* people.
Otherwise, your services won’t sell, your launches won’t scale, and your profits won’t grow.
That’s the tough-love truth, whether you’re brand new to business or you've been in it since before Instagram became a thing.
Maybe you’re worried your audience isn’t the right fit for your digital products or services.
Or perhaps you’re struggling to attract more of the right clients into your service-based biz—the ones that don't haggle your prices or call at 1 am with "emergencies".
No matter how you slice it, one thing’s clear:
👉🏻 But actually growing that audience… Well, that part can seem pretty tricky.
Especially when you’re on a tight budget, and you can’t set aside a big chunk of change for ad spend.
Or you’re trying to keep up with the constantly changing social media algorithms (and you’re gaining one follower for every three you lose)...
Or your schedule is already full of client work and discovery calls and answering emails. There’s no time to figure out how to grow your audience.
So you umm and ahh over questions like…
(Psst… all of these Qs have concrete answers! And, yes, they’re game changers.)
The New-ish Launcher
The Done-for-You Service Provider
Easily grow an engaged audience that raves about your content (...without posting a single Instagram Reel or showing your face on Stories, if you don’t want to!)
Fill your email list with people who are ready, willing, and excited to pay for your digital products and services
Have profitable launches again and again and again with new people always lining up to buy what you’re selling
Before you start attracting your superfans, you must get clear on two things: your numbers and your mindset.
✨ You’ll walk away from the Welcome Module with an inventory of what’s worked in the past to grow your audience and what limiting beliefs might be holding you back from showing up online consistently.
If you want to attract a perfect-fit audience for your products and services, you have to get clear on *exactly* who that audience is.
✨ In Module 1, you’ll discover who the right people are, how to speak their language so you can stand out from the noise, and where to find your audience so you can reach more of them, more often
Once you know who your people are and how to create remarkable content for them, your job is to get in front of them.
✨ In Module 3, you’ll get your content in front of the right people, leverage other audiences to increase your visibility, and repurpose your content to expand your reach (without adding to your work hours)
Knowing what to share is a key part of attracting the right audience.
And once you get clear on what your people want to see from you, you’ll never worry about the algorithm messing up your vibe again.
✨ In Module 2, you’ll uncover your strategic angles and topics so you can share remarkable content to grow your audience fast—even if you’re camera-shy, don’t want to dance on Reels (me either!), or don’t love writing IG captions
The one thing that’ll slow your momentum or derail your growth strategy? Lack of consistency!
✨ In Module 4, you’ll set your audience growth habit, add structure and systems to your audience growth, and create an audience growth review ritual so you can accelerate your audience growth.
Get access to my library of mini-trainings on audience growth tactics that are working right now.
→ How to Land Your Next Podcast Guest Pitch
→ How to Pitch Media Features
→ How to Pitch High Visibility Collaborations
Take the guesswork out of how to create and promote an irresistible lead magnet so you can add the right buyers to your email list on autopilot
Plus, learn how to set it all up in Kajabi or Activecampaign, whichever you prefer. (No need for both. And no need for tech headaches!)
Each month, you're invited to join me in my Zoom room to workshop all your audience growth challenges and ask all your questions.
Even if you can't make it live, you'll have an opportunity to submit your questions ahead of the call and get lifetime access to watch the recording.
"4 years into my business I still felt like I was winging it, and I wanted a plan to define, reach, and grow my audience. Already at module 2 of Boost Your Brand's Superfans, my audience has evolved and I'm feeling so confident in what I'm talking about and excited to share it. The concept of “remarkable content” has been a game-changer. BYBS leaves no stone unturned— as I’m going through the course and think 'oh I want to know HOW to do xyz' Steph answers it in the next video!"
- Chelsie Hayes
"I joined BYBS at the time when I was rebranding and pivoting my audience. Already in Module 2, I am clear about who my audience is, what type of content I want to create and have content ideas lined up. Steph provides a lot of prompt questions to unpack what is needed for each area. This is super helpful for anyone who struggles with coming up with ideas or might have the tendency to overthink!"
- Esther Bangura
I’m also a launch strategist who’s built a 7-figure business through selling digital products and coaching online entrepreneurs to launch simply and successfully, with consistently great results.
After coaching over 2,000 (and counting!) students, it’s clear the biggest hurdle for business owners is one thing.
Growing an audience of right-fit buyers.
Corporate dropout, Shiraz lover, keen hiker and proud mother of a naughty Cavoodle.
My seasoned launchers struggle to grow their audience enough between launches, which means sometimes second and third launches end up being tiny compared to their first.
My first-timers? They launch, and only two people buy. Which makes them second-guess their (perfectly amazing!) digital product.
The truth is, if you’re worried about not having enough of the right-fit people in your audience, you don’t need to go back to the drawing board…
You just need a plan to boost your brand’s superfans and get your launches, products and services in front of more eyeballs. The right eyeballs.
And once you lock in a strategy to grow your audience consistently and reliably?
That’s when business becomes profitable (and fun!)
If you’re with me, I can’t wait to show you how to fill your audience with the right people who are ready and willing to buy what you’re selling.
Teach short-term tactics that only last as long as the latest algorithm does
Focus on quantity over quality (and push getting more followers and subscribers above all else)
Rely on paid traffic or big ad spend budgets
Tell you what to do but fall short of covering why or how to do it
Don’t address the mindset hurdles that often prevent us from showing up online consistently
Shows you how to build a long-term audience growth plan that’s backed by strategy—one that won’t go belly up the next time the Instagram algorithms change
Teaches you how to create and share content that deeply resonates with the *right* people—the ones who want what you’re selling and will spend money for it
Teaches skills and strategies to grow your audience quickly, for f-r-e-e
Uses a 4-part formula to fill your audience with ready-to-buy superfans
Helps you identify and overcome the mindset challenges that subconsciously sabotage your efforts to grow your audience
We started working together and everything changed. It’s the best thing that’s happened for me in business this year
Steph’s podcast was helping me immensely, but I still felt like I needed individual help, guidance and a one-stop-shop for my questions in this highly saturated industry that left me unsure of exactly what to do for ME.
Steph’s knowledge is absolute gold as it’s extremely evident that she’s done her own research from the best, continues to learn and genuinely loves helping me to her best ability.
She has helped me more than I can explain and I’ll be forever grateful. Steph is a caring, passionate and smart woman who I would highly recommend 1000 times over and never stop raving about. Thank you Steph!
Bec Miller, Health with Bec
Don’t want to shell out for paid advertising?
Excellent! Because you won’t be doing that here.
You’ll learn how to attract people who are ready to buy your products without spending a cent on Facebook ads
Boost Your Brand's Superfans isn't about learning fluffy theory you won't ever use.
Each video lesson is short and the main focus is to get you to implement the things that will grow your audience.
(And if you don't have time for action, well, please don't be surprised if your audience is still the same size this time next year)
It’s no secret: I’m a big fan of doing less, not more.
Inside Boost Your Brand’s Superfans, I’ll show you how to do more of the right things, so you can grow your audience more efficiently and stop wasting time on things that don’t move the needle
Great—it sounds like you're someone who takes action. If you've already got an engaged audience and it's growing consistently each month, at the rate you want it to grow, then it sounds like you've got this sorted.
If not, then BYBS is the perfect fit for you. Inside the course, you won't find the same beginner advice you've heard before, but instead a new strategy to grow your audience for years to come.
Ooh! Good news: You don’t have to. The organic audience growth strategy I share doesn’t rely on specific trends or tactics—you can swipe it and apply it to whatever platforms you feel most comfortable showing up on. Heck—you don't even need to be on social media if you don't want to be!
Boost Your Brand’s Superfans is an extension of what’s inside Launch Magic—there’s zero overlap.
Where LM is all about what to do *during* your launch, BYBS teaches you how to grow your audience between launches so you can keep making a bigger impact (and bigger profit!) each time you launch
I know the strategies in Boost Your Brand’s Superfans work.
How? Because I’ve used them to grow my own digital product business to 7-figures…
And because they’ve already helped hundreds of my students launch their products to audiences who were ready to buy.
As a Founding Member, you have the opportunity to join Boost Your Brand’s Superfans and use those same strategies risk-free.
If you implement the course material and don’t see measurable audience growth within 8 weeks of purchase, simply turn over your action plan (and show me you’ve taken action!) and I’ll refund you in full.
Sound like a fair deal?
That depends! The strategies you’ll discover in Boost Your Brand’s Superfans work in both the short- and long-term. The quicker you get started implementing, the faster you’ll see measurable results.
Absolutely! You’re in a great position because you can get intentional about WHO you want to attract into your audience and create a product that suits exactly what they want and need from you.
So when you launch, you'll have an audience who wants what you're selling and is ready to buy from you.
Yes. Boost Your Brand’s Superfans is an extension of what’s inside Launch Magic—there’s zero overlap.
Where LM is all about what to do *during* your launch, Boost Your Brand’s Superfans teaches you how to grow your audience between launches so you can keep making a bigger impact (and bigger profit!) each time you launch.
While most of the content is tailored for people who have (or who are creating) digital product businesses, the audience growth strategy I teach inside Boost Your Brand’s Superfans is suitable for selling services too.
Nope—the whole point of Boost Your Brand’s Superfans is to teach you how to grow your audience organically. That is, without spending any money to fill your audience with quality buyers!
That’s awesome - go you! Now that you know your launch converts, you need to get it in front of more eyeballs so that you can get even better results in your next launch. And Boost Your Brand’s Superfans is designed to help you do exactly that.
Of course you can. As an introvert myself, I’m the first one to admit showing up online can be super uncomfortable in the beginning,
But confidence comes from doing.
And when you have the tools to show up and talk to your audience in a way that resonates, it makes the *doing* part infinitely more simple.
So, just to be clear: You absolutely can show up online consistently and boost your brand’s superfans even if you consider yourself an introvert, you need to schedule naps between Zoom calls, or you aren’t a social media shark.
All you need is a strategy, an action plan, and to show up. You’ve got this!
Nope! The truth is, when you have a solid organic audience strategy, you don’t have to do what everyone else is doing. And you certainly don’t have to hop on the latest trends if that’s not your thing.
Everything you’ll learn in Boost Your Brand’s Superfans can be applied to whatever platforms you *want* to show up on.
Excellent. I love answering your questions. Shoot me and email at firstname.lastname@example.org and we’ll get back to you within 48 hours.