FREE CHALLENGE: 5 Days to Crystal Ball Clarity on Your Winning Digital Product Idea


Learn how to create a digital product


Review my last launch (and make the next one even better!)


Nail my next launch with a custom launch strategy


Launch a (wildly popular and hugely influential) podcast


“Hey, Steph, I want to …”

Your plant-whispering*, Bulletproof coffee-addicted digital product launch strategist here to guide online entrepreneurial go-getters in the art of transforming overwhelming launch stress into simple launch success with the help of clever launch marketing. 

Because that precious idea you’ve been cuddling close to your heart (but have been more than a little scared to unleash into the world)?

It’s epic. Seriously. It deserves to be shared. It deserves to be celebrated. And it deserves to succeed! 

Which is why I’m going to show you EXACTLY how to launch it … with zero sleaze and all the ease. 

*Literally. Figgy, my fiddle leaf gives stellar life advice. 

Hey there! I’m Steph. 

meet your launch bestie

Spoiler alert - you'll learn Amy's business journey and online course creation tips.

Amy Porterfield talks online course creation

Spoiler alert - you'll learn why you should not build your audience on borrowed land. 

Why you need to build an email list

Spoiler alert - you'll learn why launching is relevant to every business.

Why you can't avoid launching

tune in now to these popular episodes

Grab a vino (or three!) and tune in while your resident digital product launch strategist (that’s me!) deep dives into the nitty-gritty launch marketing intel you need to know so you can stop learning and start doing. 

Warning: Each podcast contains irresistibly addictive content with straight-up launch strategies, marketing tactics and actionable insight to help you explode your next launch.

How to launch an online course?

How to launch a podcast?

Whether your audience is big enough to launch yet?

How the heck to promote your launch?  

Ever wondered (and worried!):

Bite-sized lessons on launching and online marketing for online entrepreneurs

Socialette Podcast

I'm really loving this podcast. It's the only podcast I let automatically download because I want to listen to every episode. Thank you :)

- Doradodo

Valuable lessons without the fluff

I feel like I've listened to a million podcasts in my search for help. But this is the one. THE one. Thank you so much.

- Shae Rich

Worth every minute

Omg took me so long to figure out how to review on here - but I needed to because Steph's podcast is so good! It's my fav podcast for sure. So fun and informative and I need all the marketing tips I can get! Thanks for sharing your knowledge in an easy to understand way Steph!

- Sarah197

Great Fun & Informative Podcast


tune in now

5 ways my business has changed my life (for better and for worse)

Validating your ideas before launching them

Launching is for EVERYONE ( + why you can’t avoid launching forever)

On the blog

read more

Launching is for EVERYONE ( + why you can’t avoid launching forever)

read more

Validating your ideas before launching them

read more

5 ways my business has changed my life (for better and for worse)

On the blog

Claire Deane, Deane & Co

I felt like I didn't know the BEST way to do it and I was getting stuck thinking I needed to do it the exact right way, or the launch wouldn't be successful. Steph's launch strategy has given me a comprehensive outline that will guide this launch and future launches. I also loved the very very comprehensive launch timeline which spelt out exactly what I needed to do at each stage of the launch. I now feel confident I know how to execute my launch and get a great result - and that I can use this strategy to relaunch multiple times and get even better results!

Before investing in a launch strategy with Steph, I was struggling with putting all my thoughts into a structured approach and understanding best practice for launching an online course.

Bec Miller, Health With Bec

Then.. we started working together and everything changed. It’s the best thing that’s happened for me in business this year. Steph’s knowledge is absolute gold as it’s extremely evident that she’s done her own research from the best, continues to learn and genuinely loves helping me to her best ability. She has helped me more than I can explain and I’ll be forever grateful. Steph is a caring, passionate and smart woman who I would highly recommend 1000 times over and never stop raving about. Thank you Steph!

Steph's podcast was helping me immensely, but I still felt like I needed individual help, guidance and a one-stop-shop for my questions in this highly saturated industry that left me unsure of exactly what to do for ME.

Heads up … Launching your next digital product needn’t be a series of unfortunate events. Skip the stress and scoop up your FREE step-by-step framework for launching your next digital product.

Now serving: your complete roadmap to creating a killer digital product launch

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