Psst – I’m also the host of Imperfect Action podcast with more than 1.7 million downloads to date.
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I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of building sustainably profitable online businesses so they can enjoy the freedom they started their business for. 

Through my signature framework that blends strategy, content, sales, systems, and mindset, I show you how to create financial, choice, time, and location freedom in your business.

My mistakes were magic though. My mistakes were what showed me where I needed to focus my attention. 

So I took on a student mindset and invested all of my time, resources, money, energy and caffeine into learning everything I could about building and running a successful online business.

So even though I recovered, launched and had ALL the Instagram followers … I got ZERO sales. 

I’d skipped all the steps that I *now* know are so important in an online business and raced ahead to what I thought I was meant to be doing. 

It was like watering a fake plant. Sure, it might look like it’s thriving, but you and I both know that the water is dripping straight onto the floor. 

Not validating my idea to check whether my dream customers would actually like it (let alone love it enough to part with their precious dollars). 

Failing to communicate my idea in a way that made it compellingly irresistible for my audience. 

Not warming up my audience so by the time I launched, they were begging to buy. 

Winging it instead of coming up with a solid, proven and profit-driven plan for my launch. 

It was a mess. Mistakes were made. mistakes like,

It shouldn’t. But, let’s be real, it totally can be, right?

How do I know? Easy peasy: I’ve been where you are. 

My story began where a lot of entrepreneurs do: Cornered in by cubicle life, all while I dreamt of the freedom and fulfillment a life outside of the 9 to 5 could offer. 

My goal was simple: Quit my full-time job. 

So I conjured up an idea, fell in love with it and hustled hard to bring it to life. 

And I do mean hard. So hard that I ended up in hospital with a kidney infection, burnt-out and exhausted as I tried to do ALL the things the internet said I needed to do (and that my immune system was screaming at me to chill out and NOT do). 

Two weeks from the day I was meant to launch. 

I believe in simplicity, success and that life – and business – shouldn’t be stressful.

(Sans all the mistakes – I’ve made those for you so you don’t have to!)

… And I was ready to share everything I’d learned. 

Because this formula? This process? This plan? And these results? They can be yours too. 

It was everything I’d dreamed of the year before, made possible because I’d defined and refined my strategy.


I had my first million-dollar year.

I'd taught over 100,000 students in my free and paid workshops.

I’d hired a small team to support me. 

I was working less than 4 hours per day, and I went off the grid for an entire month to travel.

within 12 months,

A year later, I gave it another crack. This time with a strategy in tow.

A year later, I gave it another crack. 
This time with a strategy in tow. 
Within a few months, 

Heads up … Creating your winning digital product needn’t be a series of unfortunate events. Skip the stress and scoop up your FREE step-by-step framework for creating your next digital product.

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