Armed with bold dreams and a strong coffee, I've made it my mission to help entrepreneurs bring their ideas to life, with a bang. 

Armed with bold dreams and a strong coffee, I've made it my mission to help entrepreneurs bring their ideas to life with a bang. 

My story begins where so many entrepreneurial stories do: Inside a corporate cubicle, in the "dream" job I'd worked so hard for. 

Like many cubicle-dwellers, I had business ideas by the truckload. And, like most, these ideas were promptly buried in the ideas graveyard (also known as "the too-hard basket"). 

One day, I decided I'd had enough and I plucked an idea out of thin air. "That'll do," I told myself. "This idea might make me enough money to quit my full-time job." 

So, I hustled. And I hustled some more. I did all the things. I was up at 4am to work on my business before I went to my full-time job. 

Until one day, when my body was all "no wait, slow down!" and promptly landed me in hospital for a week, two weeks from launch day. 

I recovered. I launched. I had ALL of the Instagram followers, so I expected all of the sales. 

Instead, I got all of the crickets. 

Because I skipped all the important steps in a launch, and instead focused on the fun things. Things like growing my Instagram following and getting my website "perfect".

A year later, I gave it another crack. I launched another business - with a strategy this time. Within a few months, I was consistently making $10k a month, which allowed me to quit my job, hire a team and spend 3 months travelling around Europe.


I'm a corporate square peg turned passport stamp collector, podcaster and launch addict.

Since then, I've become addicted to launching new things.

My very first podcast launch went straight to #1 in Apple Podcasts. My very first course launch made over $10k, with fewer than 1,000 people on my email list. 

Now, I teach ambitious entrepreneurs how to launch with ease, I design high-impact launch strategies and I mentor them through the process of a wildly profitable launch. 

Let's ignite some magic together

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