Bite-sized lessons in launching for entrepreneurs.
Your complete roadmap to creating a killer digital product launch.
I help online entrepreneurs (like YOU!) launch and relaunch digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry
Here is Part 2 of the 16 ways you are overcomplicating your launches and making your launches harder than they need to be. In my last blog, we looked at the first eight ways that you're doing making your launch tougher than it needs to be.
Because you are your own worst enemy in your launch, and you might not realize it, but doing any of these behaviours is making life so much harder than it needs to be in your launches. Launching doesn't need to be difficult. I think there's this narrative in the online business space where everyone's like, oh, I'm doing a launch. I'm busy launching this week. I can't do anything. Or, my launch is so stressful. I'm launching, save me. And it's like, we've painted launches to be these things that we actually love to hate, when they should be something that we love to love, because a launch fun. A launch should be fun. And if it's not fun, it's probably because you're making it harder than it needs to be.
Everybody's going to have their own opinion on what you should do and what you shouldn't do. And that's okay. There's not just one way to launch successfully. The problem is when you start to listen to 10 different people, and they're all telling you to do 10 different things. And then you get in your head about, I don't know what to do. Do I do this? Do I do that? Do I do that? And then you end up doing nothing. That's where it becomes a problem. Whereas if you just pick one expert and you follow their strategy through from start to finish, you'll get there and you'll get the results a lot quicker than if you pick and choose from a whole bunch of different experts.
Planning ahead of time will save you so much stress. It will save you so much anxiety. You'll know exactly every single day, this is what's going out, this is the emails that are being sent, these are the social media posts, this is the podcast. And you'll also know this is what I need to do today to move forward on my launch. Rather than leaving it all to that last minute. Remember how I said in Part 1, one of the ways you're making it harder than it needs to be is leaving things to that last minute. But rather than leaving things to the last minute and just winging it, having that plan will help you to feel less overwhelmed, so you know I can take a few steps forward.
Now, if we think back to this blog post, I did talk about how planning too much can be procrastination. So I really want you to have that self-awareness of when am I doing the planning that needs to be done? And when am I just planning instead of doing the actual work? Because there is a fine line, and I can't tell you when you are doing too much planning and when you are planning enough, that is for you to figure out. So I do invite yourself to check in and ask like, am I planning right now, or am I procrastinating?
This is probably one of the biggest mistakes that I notice is people just put their product out there and then they're like, let me just go and find customers. I'll post about it on Instagram. I'll do a podcast episode about it. I'll tell people about it. And this ends up being an issue because without a strategy, you can't really formulate a plan. And without a plan, you're going to end up overwhelmed and you're not going to get those customers. So it's really important that you go into your launch with a clear strategy. And that's why I created Launch Magic. So that people who would not otherwise have a coach or somebody to tell them what to do in a launch and to have that strategy, they now have a profitable strategy. A strategy they can use for a profitable launch that they can reuse over and over and over. So each time they launch, they can generate more income, have a bigger impact and have more freedom in their business.
Now, your launch is not about what happens after you open doors and your product is available to buy. Your launch is what happens in that 60 to 90 days leading up to it. Think of launching as like making a lasagna. You wouldn't put a lasagna in the oven, cook it, take it out of the oven and then call all of your friends to see that none of them has plans on a Saturday night and will come and help you to eat that lasagna. You wouldn't do that. You would probably invite your friends over for dinner first, before you've even put the lasagna in the oven. And that's kind of what launching is like. If you are launching without those customers and then trying to find the customers to buy it, your lasagna's going to be cold before anyone's even shown up.
Sure, you can try and build hype. It's exhausting and it's not going to really sell your product. You can do it. It's not going to really hurt your launch, I don't think, but it's a waste of your time. There's a much better, much more effective way to sell what you're selling than by making people excited about it. And by trying to build hype, that's going to be draining your energy. I know as an introvert, the last thing I want to do is try and be like, “Blah, blah, blah. Buy my product” and make people excited about it. No. No, thank you.
Okay. I talked about waiting. In the previous blog post, I talked about waiting until your product is ready to launch. This is kind of similar in that if you're waiting to feel like you're ready to launch, you are going to be waiting for the grass to stop growing before you mow it. You're going to be waiting for the lawn to stop growing before you go and cut the lawn. You need to launch before you're ready, because otherwise you just never will. I know it's scary doing something before you feel ready to do it, but unfortunately, sometimes it's just what you've got to do. And you've got to trust that as soon as you take that first step and you commit to it, you'll show up and you will be able to follow through with it.
Now, I want to ask you, are these other people who are judging you, are they paying your bills? Because if they're not, then their opinion doesn't matter. At the end of the day, the only person whose opinion matters is yours, and maybe the people who are going to buy from you and actually pay your bills for you.
These things feel productive. They feel like we're moving forward, but we're really not. They're not making any difference to the outcome of your launch. They just chew up your time and they don't move you forward. They don't move the needle. So I want you to stop wasting time doing those things. If you need to find audio for your reels, hire a VA to do that for you. Hire an intern to do that for you. Get somebody else to do it so that you're not wasting time on it. It's not just time as well. You might say, well, it takes me five minutes to look up the right hashtags to use. Great. It takes you five minutes, but it's not just the time, it's the mental load. The task switching, the contact switching. That drains your brain power and it leaves you with less energy to show up for the rest of your launch.
Okay, there you have it. The last eight ways that you are overcomplicating your launch and making it harder than it needs to be.
I help online entrepreneurs just like you launch and relaunch their online courses, memberships, digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry