3 ways a podcast can up-level your digital product

You have probably heard me talk a lot about how podcasting and digital products go hand in hand. But honestly, I believe that if you've got a podcast, a great way to monetize your podcast is with digital product launches. If you're launching digital products, a great way to nurture your audience is with a podcast. So if you have both of them, you have such a good opportunity to really capitalize on both of those and make more money, help more people, and enjoy a lot more freedom with digital product launches.

>> Click here to listen to the podcast on your app of choice <<

 

How a podcast can be used to level up your digital product launches

Let's talk about the three ways that a podcast can up-level your digital product launches.

 

1. You can use your podcasts strategically for audience building.

This sounds really different to what everyone thinks audience building with a podcast is. So most people think, you launch your podcast, you get in the top charts, or you get into a new and noteworthy and that's how you grow your audience with your podcast. But the way that I would recommend people use their podcast strategically for audience building is to get people onto their podcasts for interviews. Yes, ask those people to share it with their audience, but that's not the main way I would grow it. I would use that interview to build a relationship with that person. And then I would ask them if they would have you on their podcast to share some value with their audience, or if they don't have a podcast, maybe you could share some value to their membership or their community or their online course.

Another option is, you could do an Instagram live interview with them – this way you are getting in front of their audience. You're sharing value with their audience. And because you're sharing value to their audience, their audience is now thinking, Oh, I want to learn more from this person. So you're driving them back to your own platforms, to your podcast, your email list, or even your Instagram for a start. Even though you don't really own your Instagram platform, you're getting them onto that.

 

2. Use your podcast to nurture your audience and prime them to buy when you launch

You are in their ears day in and day out, which means they are going to start to know you really well. Sometimes people will approach me at events saying, Oh, I feel like I know you so well, because of my podcast!

They start to like you. They start to trust you. And that means that when you sell to them, when you launch, they are much more likely to buy from you. And then you could also use your podcast content strategically to nurture them to the place where they need to be to be ready to buy from you. So what do they need to know from you to be ready to buy from you? That is the kind of stuff you can teach on your podcast so that when you do launch your product, they already are the perfect customer waiting there to buy from you.

 

3. A podcast positions you as the authority in your space.

The third way that a podcast can up-level your digital product launches is by positioning you as the go-to in your space. Unlike starting a blog or starting an Instagram account, there is still a little bit of a barrier to starting a podcast, you know, equipment and the tech know-how.

You do need to have some equipment. Unlike Instagram, where you can simply set up a profile, and it's there. I must say though, the perceived barrier to starting a podcast is actually bigger than the actual barrier to starting a podcast. And that's why so many people never start them. They think that the equipment and the tech know-how is much harder than it actually is, but that means that there is something so legit about saying that, Oh, I have a podcast. That's a big deal. And it's almost like saying, Oh, I'm a published author. You know, when somebody says I'm a published author, people know that you're serious enough about what you do to invest the time and money into writing a book. And it's kind of the same with the podcast. People know you're serious enough that you're going to invest the time and money into creating a podcast.

So it helps to build that credibility, that authority, and position you as the go-to so that people trust you. They know that you're serious. And when you sell to them with your launch, they are there ready to buy from you.

 

Pin this?