3 ways to sell your offers without live launching them

Live launching is definitely an important part of my online business—and can be a great addition to most online businesses—however not all offers require a full live launch. In today's episode, I'm sharing 3 others ways you can sell your offers to your audience.

– The importance of a 60-90 day pre-launch nurturing process and which digital products are most suited to living launching.
– The benefits of evergreen offers and the value they can add to your audience as instantly accessible problem solvers.
– How “limited time launching” of a high ticket offer to a small, highly engaged audience can provide a positive cash injection to your business.
– Why offering existing or past clients an opportunity to continue their journey with you, using “next step offers” can increase the lifetime value of your clients.

Live launching is a powerful strategy many entrepreneurs use to sell their digital products and services. However, it's not the only way to get your offers out there. While live launching can be highly effective, especially for certain types of products, it’s not always necessary. In this post, I’ll explore three alternative ways to sell your offers without having to live launch every time.

Understanding Live Launching

Before diving into the alternatives, let’s clarify what live launching actually entails. When we talk about live launching, we’re referring to a time-bound campaign, often spanning 60 to 90 days of content creation and promotion, culminating in a brief window during which customers can purchase your offer. Typically, this involves a live webinar, followed by a cart open period, and then closing the cart after a week or so.

Many assume that live launching is about generating hype or buzz. While those elements can be part of it, the real goal is to bring the right people into your audience and nurture them so that by the time doors open, they’re ready to buy.

Live launching works exceptionally well for digital products, especially those priced over £100, as well as memberships and courses—even those you’ve launched before. It’s a tried-and-tested method for building anticipation and guiding potential buyers through the decision-making process.

However, live launching is not always necessary, particularly for services or offers with limited availability. Here are three alternative strategies you can use to sell your offers without the need for a full-blown live launch.

1. Always-Open Offers

One of the simplest alternatives to live launching is keeping your offer always open, meaning it’s available for purchase at any time. This approach is ideal for ongoing services or digital products that solve a specific, urgent problem.

For instance, a product like the Copycat Kit, designed to help business owners deal with content or brand copycats, works best when it’s available all the time. Someone facing a copycat issue wants to resolve it immediately—they won’t wait for a launch.

However, just because your offer is always open doesn’t mean you can sit back and relax. You still need to actively promote it and create a promotional rhythm to keep your audience aware of its availability. Additionally, even with an always-open product, nurturing your audience through the sales process is crucial. This can be done through consistent free content that moves potential buyers closer to making a purchase.

If your always-open offer isn’t selling, it might not be a promotion issue. Instead, you may not be effectively moving people through the sales process. Remember, successful selling involves both marketing and sales. If your sales messaging isn’t strong, your efforts may fall flat.

2. Limited Launches

Another option is running a limited launch. This is particularly effective for offers with limited availability or higher ticket items. It’s also a great strategy when you need a quick cash injection but don’t have the time or resources for a full launch.

A limited launch works well if you have a small, highly engaged audience. For example, I once ran a small group intensive with just eight students. I promoted it through my Instagram stories and filled the spots quickly without needing a full launch.

Limited launches are a great way to test new offers or validate ideas without the extensive effort required for a full launch. They work best for offers with a capped group size or limited capacity, allowing you to sell a few spots without the pressure of filling a large number.

3. Next Step Offers

The third strategy is offering a “next step” offer to your existing clients or students. This is an exclusive offer available only to those who have already worked with you, making it a perfect way to continue the relationship and provide ongoing value.

For example, after someone completes a six-month coaching programme with you, the next step might be joining a community of past clients with access to monthly coaching calls. Alternatively, if someone has completed your online course, you could offer them a 90-minute one-on-one session to help them strategise their next steps.

These next-step offers are typically higher-priced and limited in size, providing a high level of support to a small group of people who already know, like, and trust you. Since they’re already familiar with the value you provide, there’s no need for heavy selling—just offer them the solution to their current challenges.

Conclusion

Live launching is a valuable tool in your marketing toolkit, but it’s not the only way to sell your offers. By keeping your offers always open, running limited launches, or offering next step opportunities to past clients, you can continue to generate sales without the time and energy investment that live launching requires. Each of these strategies can be tailored to fit your business model, ensuring that your offers are consistently available to those who need them most.

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