4 essential ways to organically grow your audience—without spending a cent on ads

As most online business owners are already aware, times are changing when it comes to growing your audience. It's no longer just about building your numbers, it's about attracting the right people to the business that *you* want to build. In today's episode, I'm sharing the 4-part formula for audience growth that won't cost you a cent.

– Why focusing on building more followers and subscribers won't necessarily translate to increased sales.
– The common mistakes when it comes to growing your audience.
– The questions you need to ask yourself to meet the *right* people where they're at.
– How using this 4-part formula can help you to share remarkable content with the right people at the right time.

 

If you're struggling to get your business in front of the right people online, questioning whether you're attracting the right kinds of people, or simply feeling overwhelmed with too many tasks and too little time, this episode is for you. Let’s break down the essentials of growing an audience that converts.

Audience Size vs. Audience Quality

In my first business—a subscription box service—I was thrilled to grow an Instagram following to over 10,000 people before launch. I assumed that this large audience would translate into sales. But when launch day came, I only converted about 50 followers into customers. Despite growing the audience to 20,000 followers, we were barely making $2,000 in monthly revenue before expenses.

Looking back, the key mistakes were relying solely on Instagram, not building an email list, and attracting the wrong type of audience through content and giveaways. I realized that a large audience doesn’t guarantee sales; a small, engaged audience of the right people is far more valuable.

The Audience Growth Formula

So, what does it take to grow an audience that not only follows you but also buys from you? Here’s the formula:

Content Strategy + Remarkable Content + Visibility Plan × Consistency

1. Content Strategy

Your content strategy should start with a deep understanding of your ideal client—what’s going on in their heads, what they need, and how you can meet them where they are. A content strategy isn’t about scheduling posts for entertainment, education, and sales on different days. It’s about aligning your content with the needs and desires of your ideal clients.

2. Remarkable Content

Remarkable content isn’t just “how-to” guides or tips and tricks—those can easily be replicated by AI like ChatGPT. Instead, focus on sharing unique perspectives, experiences, and stories that make your audience think differently and want to share your content. This kind of content stands out and resonates more deeply with the right people.

3. Visibility Plan

Creating great content isn’t enough; you need to proactively get it in front of the right people. Don’t rely on algorithms, which are increasingly limiting organic reach. Instead, seek out opportunities to share your content in spaces where your ideal clients are already active—whether that’s guesting on podcasts, speaking at events, or contributing to courses and memberships.

4. Consistency

Consistency is the multiplier that amplifies all your efforts. You can’t just implement these strategies once and expect long-term results. Consistently showing up, whether that’s through regular content creation or sustained visibility efforts, is crucial. Even if you can’t do it all every week, maintaining a sustainable, long-term approach will pay off.

Putting It All Together

The audience growth formula—Content Strategy + Remarkable Content + Visibility Plan × Consistency—is a timeless approach that transcends specific platforms or trends. Whether it’s through blog posts, videos, or social media, the key is to stay focused on quality and relevance, ensuring that your efforts attract and engage the right audience.

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