5 reasons why your launch wasn’t as successful as you’d hoped

Let's talk about the five reasons your launch might not have been as successful as you hoped. Now, this isn't an exhaustive list. There are probably a lot more than five reasons why, but these are five of the most common reasons that I see when I talk with my clients and my students.

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#1 – You just didn't have the numbers

Now, I mean the numbers of people going through the launch. This doesn't mean that it wasn't successful, it just means you need to get your launch in front of more people. And the solution here is to spend 60 to 90 days sharing strategic content with your audience, getting visible, doing collaborations. I teach all of these things inside Launch Magic, and it makes a huge, big difference. And then once you've done that 60 to 90 days, that's when you open doors.

 

#2 – Your audience didn't understand what you were selling or why they needed it

 

This is one of the big goals in that 60 to 90 days, it's getting them to the point where they are ready so that when you introduce your product, they know it's something that they need. And it becomes an easy yes from them.

Most people think that the launch is what happens once doors are open and you're just promoting your product. But what really matters is what happens in that 60 to 90 days beforehand. And that's where people get really surprised by Launch Magic. They're like, “Oh, it wasn't what I was expecting. I was expecting it to be what to do in that seven days. Not what to do in that 60 to 90 days before the seven days or 10 days or whatever”, however long you want to have that card open period as.

 

#3 – You didn't communicate it in a way your audience could understand

I often share James Wedmore's amazing analogy, which is the headache analogy. So audiences walking around with a headache, you're the expert in headaches and you know that their headache is caused by dehydration. But if you communicate it to your audience by saying, “Hey, I've got a cure for your dehydration”, they're going to say, “No thank you. I just need something to fix my headache.” So a big reason that your launch might not have been successful is that you were talking to them at that expert level where they are not at that expert level, they just know how it shows up in their lives.

 

#4- You are reaching the wrong people

Maybe you have an amazing product, but you're just not getting it in front of the right people.

Now, a top tip for you here. If you're thinking that your audience doesn't have the money or can't afford it, you need to reassess who you're trying to reach. Now, this doesn't necessarily mean that if your audience says that they can't afford it, they actually can't afford it because we prioritize the spending that we want to spend. But if you, for example, are trying to reach an audience like broke musicians, they literally have nothing to spend. So you might need to reassess who you're trying to reach with that. And I did a whole blog on what to do if your audience can't afford the product that you're selling, back in episode number 363. So head back and listen to that episode if you think your audience can't afford your product.

 

#5 – There was no incentive for them to take action right now.

 

Without things like bonuses and deadlines, your audience is simply going to procrastinate buying. After all, why should they buy now, spend the money now, when they could do that next week? Spending money hurts, right? Why would they want to do something that hurts now when they could spend that money next week when they have more money? Everyone thinks they're going to have more money next week. And we all know that next week is going to roll around and they're probably not going to have more money.

 

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