5 small things that will make a big difference in your next launch

It's so easy to look at what other people are doing online and assume that that's what you need to do to get results (like weekly lives, daily reels, talking non-stop about their offers). But the reality is that often it's the little things that make the biggest difference. In today's episode, I'm sharing 5 small things that will move the needle the most in your next launch.

– Why understanding who your ideal customer is for the specific offer you're launching is what will impact your launch results the most.
– Why knowing exactly what problem your offer solves, the solution it delivers and the transformation your ideal customer will have ensures that you will nail your messaging for those who need it.
– How identifying the Magician's Gap and sharing content that bridges this gap will prime your audience so the right ones are ready to buy.
– The importance of having a deadline—not to pressure someone to buy your offer, but to create a deadline for them to make a decision.
– Why giving your audience all of the information they need to make a decision will put them in the best place to make the decision that's right for them.

 

 
Today, I'm sharing five small things that will make a big difference in your next launch. Now it's really easy to look at other people online and all of the big things that they're doing in their launches, you know, going live every week, doing daily reels, talking about their offers nonstop, and assume that this is what you have to do to actually see results in your next launch, but the reality is that it's often the little things, the things that we don't see on the surface of somebody's launch that make the biggest difference. 

So in this episode, I'm sharing five of these smaller, slightly more strategic things that will move the needle in your next launch whether it's the first time you're launching this particular offer, or it's the 10th time that you are launching the same thing.

 

#1: Get really clear on who your ideal customer is 

This is the biggest thing that will impact your launch results is knowing who your offer is for and getting inside their brains. And you might think that you understand your ideal client really well, especially if you've been working with them for years, but you still can't skip the step of articulating exactly who the person is and what is going on in their life and in their mind so that they understand, they know that you get them.

And every time that we sit down to launch something, even if it's the same offer that we've launched a bunch of times, one of my first steps is to review and recap, who is my ideal client for this launch? 

 

#2: Knowing exactly what problem your offer solves, the solution it delivers, and the transformation your ideal client will achieve as a result. 

Your ideal customer has a problem and your offer delivers the solution and ultimately your ideal client will achieve a particular transformation as a result. And your messaging is about articulating this in a way that's really compelling to the right person for the offer and without the right messaging, the right people won't see how your offer is what they need right now, they won't see the value in it. They won't understand why they should prioritise spending money on it right now, or why they should spend time on it right now.

 

#3: Identifying the magician's gap for your ideal customer and sharing content that bridges the gap in the lead-up to your launch.

So what does somebody need to know about the problem that they're experiencing before they'll be ready to buy? What do they need to know about the solution to be ready to buy, what do they need to know about the transformation? What do they need to know about themselves? 

For example, I am going to say we're talking to an ideal client who is struggling to grow their audience. They're a business owner that is struggling to grow their audience and as the expert in audience growth, I know that the solution is for them to DIY their content marketing and then the transformation that they would have is their audience grows. 

Now, some of the things that they might need to know is that you can't just grow your audience by just sharing social media posts with the right hashtags. They need to know that content marketing isn't just showing up and sharing quotes that you saw on Instagram, but that there's actually a bit of a strategy behind what you share to grow your audience and nurture them into buyers. 

So your free content, in this case, it's not going to be how-to content. You're not going to be showing them how to grow their audience. You're not going to be sharing how to grow your audience or how to do content marketing, because for as long as they believe that they can grow their audience by using the right hashtags and resharing cool quotes, or as long as they believe that they're not a good writer, they're never going to be able to solve that problem and achieve that transformation. So we're actually showing them what they currently believe is not particularly valid, and we're giving them an alternative that's going to set them up for success.

 

#4: Adding a deadline of some kind.

 Now I've talked about deadlines a lot on this show. Having a deadline is not about pressuring somebody to buy, but it's rather about creating an end date for them to make a decision.

Our minds are wired to avoid pain. Changing our behavior is painful. And when somebody is buying your online course, your program, your membership, or even coaching, they are committing to making a change. Even if that change is as small as committing to cooking meals every night by buying your recipe ebook.

So naturally they're going to put off buying for as long as possible. They're going to put off that change because we tend to put off making a change until the cost of not making a change is actually more painful than the pain of making a change. So creating a deadline isn't about pressuring somebody to buy because. They don't want to miss out because I've got FOMO. 

Instead, it's about saying, Hey, you need to make a decision either way. I have now given you all of the information that you need to make an educated decision about whether this is the right offer or the wrong offer for you. Now you have until this day to make a decision.

 

#5: Give your audience everything they need to make the right decision for them. 

I don't want to send too many emails to my audience because I'm worried I will annoy my subscribers, or I don't want to post about my offers too much in case people unfollow me. I see this a lot, and that is assuming that your emails and your social media posts are just talking about the same things over and over again, that you're just talking about the features and the benefits of your offers over and over again, reminding somebody 48 hours. 

Now you've got 24 hours to join, et cetera, et cetera. And in reality, your audience needs more than just a deadline and an understanding of the features and benefits to buy. They're also going to have questions like, will this work for me? How is this different from other things that I've tried? Can I really achieve this transformation? Why should I prioritise spending money on this right now? Why should I prioritise spending my time on this right now? And until you answer these questions, they're not going to have everything they need to make an informed decision about whether it's the right offer for them or not. And you can't open emails and your social media posts, they are there to answer these questions that your audience has and address their objections. 

 

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