Bite-sized lessons in launching for entrepreneurs.
Your complete roadmap to creating a killer digital product launch.
I help online entrepreneurs (like YOU!) launch and relaunch digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry
If you follow along on my socials, you may know I recently closed doors on my launch for Launch Magic, my 12-week course all about launching. And it was a fun launch. I can't actually believe how easy it felt, which sounds so weird to say about a launch, but it felt enjoyable and it felt effortless, and I just freaking loved it. It was my most successful launch so far. My single most successful launch. I've obviously made more revenue over time from my podcast launch plan product. But this particular launch just on its own has been the biggest revenue launch, which I think came in at about 107,000 US dollars, which I'm pretty happy with for the first launch of a product that I didn't really spend much on Facebook ads on.
So the launch itself was super fun. Right now I'm in a little bit of a post-launch funk. I'm kind of like, “Okay, what's next? What's my next goal?” Because for the first time in a while, I don't really have a next thing planned. So it's a bit of a weird place to be anyway. But I think it always helps to look back and reflect on the good things! So without any further ado, the five things I loved about my most recent launch.
So firstly, I made peace with the fact that I could launch and have nobody buy because I'd never launched it before. There was always going to be this risk that because I've never launched Launch Magic before, people weren't going to want it. And yeah, it's scary guys. I felt it as well, even as somebody who's launched many things before. I definitely felt that fear, but I made peace with that fear. I was like, “That's cool. I want this launch to be successful. That is the only reason I'm feeling this fear.” If nobody buys, that's cool. I know how to go back and review my launch and figure out where it went wrong.
I think a big driver of this was also the fact that I knew I was going to be teaching the course live. So it's not like I was investing a lot of time into creating all 12 weeks of content and then launching it. I launched it and I'm delivering each lesson week by week now to my students. So it wasn't like I'd invested a huge amount of time into creating the product. It was just the time that I had invested into launching it. And then also, nobody really wants to launch a course about launching and have that launch flop. That's a little bit embarrassing. So there was a lot of fear around, “Oh, if this launch flops, that's kind of awkward because I'm a launch strategist.” So I think that was probably the biggest fear, actually.
The second thing I loved about my most recent launch was that I went into it with no expectations. So yes, I set a few goals. My stretch goal was 100,000 US dollars, but I wasn't really expecting to hit my stretch goal. I was like, “Oh yeah, this would be fun. This would be a nice goal to hit.” And it happened, which was awesome. Because normally I would go into a launch with very rigid goals and very strong expectations of how I want it to play out, and then when things don't go as expected, it throws me off and I start to self-sabotage and I start to get into negative thought spirals. Whereas this time I was like, “Okay, let's just see what happens.”
The third thing that I loved about this launch was I just had fun with it. I allowed myself to play. I created Instagram reels for a change. They were really silly. I can't dance. But they worked and they were fun. I showed up on stories a lot more, on Instagram stories, a lot more than I usually would. I was very laid back when teaching the webinar. Normally I would have my webinars pretty scripted. This time around, I just ad-libbed, and I had so much fun. I answered everyone's questions, it just felt so different. I think the energy I showed up with was coming from this place of fun. If they want to buy my product, that's great. If not, that's cool too. And I think my audience really picked up on it this time versus in the past when I've launched and I've been like, “Guys, please buy my product, please buy my product.” Almost as desperate kind of the vibe. And I think that really turned people off.
So I challenge you for your next launch, how can you have more fun with it?
The fourth thing that I loved about this most recent launch was that I outsourced, guys. I outsource things that weren't in my zone of genius. Things like sales copy, the branding, the design of the slides, all of that. And that meant that I had a lot more time to do things that were in my zone of genius. Things like teaching webinars, showing up on Instagram stories, sharing content. And it also meant I had more time to sleep, which was great. I think we think that in a launch we have to be doing all of the things and busy, busy, busy. I was still having afternoon naps most days, and it was brilliant. Let me just tell you that. Naps are seriously underrated in business.
And the last thing that I loved most about my most recent launch was the community. So this is the first course that I've launched in a while. And it's the first one in over a year that has had a community in it. And the energy of the community in my course has been incredible, but I also leveraged them in my launch. So I started letting people into the community before the first week of the course, while the launch was still happening. And the buzz that they were creating in there, I was sharing posts to Instagram stories about it. And I think it started to create a little bit of FOMO, because everyone wanted to be part of this community with the incredible energy. And we're now onto week two of launch magic, and the energy is still going. So I'm stoked because I have created this community of people with awesome energy, and I'm just loving it.
So those are the five things I loved about my most recent launch. I hope this helps you in your next (or first!) launch.
I help online entrepreneurs just like you launch and relaunch their online courses, memberships, digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry