5 tools that help me stay consistent with content and marketing

Consistency is one of the biggest factors when building your business to both grow and nurture your audience. In today's episode, I'm sharing 5 game-changing tools that I use to help me stay consistent with my content and marketing.

– How making the most of your ideas on-the-fly will give you a go-to place to create your content from.
– The project management tool that my team and I use to ensure that we always have consistent content.
– Why planning your weekly objectives and being realistic with your to-do list will help you to stay focused and prioritise your tasks.
– The software I use for podcasting and how it streamlines the entire process.
– The benefits of using a 4k webcam and how to decide whether you really need one.

 

 
Today, I'm sharing five tools that have helped me and my team to be a bit more consistent with content and marketing because honestly, consistency is one of the biggest factors in growing your audience, nurturing them, growing your business and if you can't be consistent, then you're really going to struggle with all three of those. 

But the good news is that there are a lot of tools out there that you can implement to make the whole process a lot smoother, regardless of whether you are podcasting or whether you're on YouTube or whatever kind of content you are creating, there are tools that you can apply and systems you can apply to make it a lot smoother.

Now, when I talk about consistency, this is going to vary from person to person. For me, consistency is three podcast episodes every single week. I have done that for five and a half years, and there have only been a handful of weeks where I haven't put out all three podcast episodes, but for you, that consistency might be one piece of longer-form content, whether that's a blog post or a YouTube video, or even a long email to your list, whatever you can stick to consistently is the goal. 

 

Tool #1: Notes app on phone.

I know just the plain old notes app and in the notes app, I have a folder called content ideas. I am constantly adding to this content ideas folder from anything in my life that gives me a little spark of inspiration or even just the little stem of an idea where I'm like, Oh, I don't know what this is going to be, but there could potentially be a little idea here.

I write it down, I make a note of it, because then when I go back and look at it months from now, I might be able to turn that little stem of an idea into a big full podcast episode, or a post for Instagram, or wherever. 

So notice how I took something that happened in my everyday life and used that to come up with an analogy for a piece of content. Whenever my ideas, my inspiration runs a little bit dry, I can just hop back into the notes app on my phone and I can see if there's anything in there that I can use or anything that I can reuse.

 

Tool #2: ClickUp. 

ClickUp is a project management tool. And in my business, it's like the command center for all of our content, right? All of the content that is going out, we have it mapped out in a calendar. We use it as a team so everyone knows what they need to be working on when they need to be working on, what content is getting published on what day, and everything is just in that one place. We don't have millions of spreadsheets for content calendars. We don't have all of these different things floating around. We just have it in one place. 

And even if it is just you in your team right now, starting to use ClickUp or some kind of similar project management tool means that you can start to build out that content calendar. It means that you can fill that content calendar with your pieces of content and it means you can fill each piece of planned content with the processes and the tasks required to make that piece of content happen.

And then when you're ready, you can start to easily delegate parts of that process to others, because now you've documented it within that task. And now you can just add new people to your ClickUp workspace as you hire them and you can delegate to them without having to do a huge amount of training because it's already documented there.

 

Tool #3: Sunsama.

It's different to ClickUp. ClickUp is more like the big-picture command center for the business. SunSama is my own personal task management tool that I use to plan out my day. I use it to plan out my week and because time management is essential in staying consistent with your content, I need to make sure that I'm batching or blocking out time in my calendar where I can outline two or three episodes at once, record two or three episodes at once.

Now, Sunsama integrates with ClickUp. It also integrates with Google Calendar, which is what I love about it. I use it to map out my tasks for the day in my calendar so that I'm I know exactly what I need to be working on at any given point in the day, but also so that I don't overload my to-do list each day because I'm blocking the tasks in my calendar and I have to estimate how long each task is going to take me.

 

Tool #4: Descript.

Descript is a piece of recording software for audio and video content and I love it because it transcribes as you speak. So you can edit it really easily. Like as if you were editing a Google doc, you can edit it as if it was text and they have some pretty great AI features that they're adding now, like overdub, where there's an AI version of my voice.

So if I mess up a word my team needs to go and edit the word so that it's correct. I don't need to re-record that word or that sentence. They can just type it and it automatically fills in in my voice, which is pretty cool. It saves a bit of time. 

There's also a feature called studio sound where they use an AI tool to make your audio sound like it's been recorded in a professional studio, which is awesome as well. It's where I record these podcast episodes. It's where my team edits them. It's where my team turns them into YouTube videos now and where we extract snippets for short-form videos for reels and TikTok and YouTube shorts. 

Now, if you are just starting out, I would usually suggest that you start out with audio only, and then once you've got the process for audio sorted, you're comfortable with that you're being consistent with that, then add a video because for me, the biggest barrier now with having a video is, Oh, my hair has to look nice. I can't just hit record in my pajamas with my hair in a messy bun, because now the camera is on as well. 

 

Tool #5: Webcam.

Which is called the Lumina 4k webcam. Now I have started recording video versions of the show and sharing them on YouTube as I know that that is where a lot of people consume their podcast content.

And I'm really serious now about taking this podcast to that next level. Of course, like we've had awesome growth over the last five and a half years, audio only, but now it's, how can we take it to that next level? But I didn't really want to muck around, especially now at the start, I didn't want to muck around with a full studio setup, fancy camera, all of that.

It just adds so many layers of complication into something where I really just want it to be simple. So for now I'm using the Lumina webcam, which can record in 4k quality and I like it. I'm really impressed with it. I use it for all my Zoom calls and all of that as well now and the only thing that's really had to change when I'm recording podcast episodes now to turn them into YouTube content is I just switched the webcam on when I'm recording an episode and then I get a video for each one as well as audio, and we use that video for YouTube. We use it for shorts, for reels. We use it for TikTok. The only extra step involved is making sure that my hair looks nice. 

 

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