5 ways to boost your sales by generating cash on demand

Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways you can add a quick cash injection into your business when sales are slow.

– How creating a low-hanging fruit offer can be simple and straightforward so that you an bring in some quick cash.
– Why reminding your audience about the services you offer to solve their problem will keep you front and centre in their mind.
– The benefits of relaunching an existing offer.
– How following up old leads can help you to find those who are ready to work with you now (especially if they were not ready earlier).
– Why re-engaging past/existing clients is much easier than trying to find new ones.

In today's episode, we explore five strategies to inject cash into your business when sales are slow. Having the ability to generate cash on demand puts you in control of your cash flow, allowing you to buffer any dips without the stress of running out of money. Let's dive into these actionable tips.

1. Create a Low-Hanging Fruit Offer

A low-hanging fruit offer is something you can create and sell quickly and easily. It doesn't involve spending months developing a product before selling it. Think of offers like a VIP day, a group programme, a mastermind, or a one-off service. These can be promoted without a sales page or a formal launch.

The key is to identify a specific problem your ideal client needs help with right now and offer a straightforward solution. You can promote this via direct messages, emails, or simple social media posts. If it proves successful, you can refine and scale it later.

2. Remind People How They Can Work With You

Many business owners don't promote their services enough. If you're not consistently reminding your audience how they can work with you, you might miss out on potential sales.

Don't worry about being too salesy. If people unfollow or unsubscribe because of your sales pitches, they were unlikely to buy from you anyway. Spell out how your products or services can solve their current problems or fulfil their desires. This could be through a series of emails, social media posts, or direct outreach to those who have shown interest before.

3. Relaunch an Existing Offer

Don't just launch a product once and forget about it. Relaunching is a powerful way to drive sales. Even if the first launch was small or unsuccessful, repeat the process.

For example, my initial launch of the podcast launch plan generated a few thousand pounds, but over 12 months and several relaunches, it brought in nearly £800,000. New audience members may not know about your offer, or previous prospects might now be ready to buy. Use limited-time offers, bonuses, or open/close enrolment periods to create urgency.

4. Chase Up Old Leads

Reaching out to old leads is one of the simplest yet most overlooked methods to generate sales. Just because someone wasn't ready to buy a few months ago doesn't mean they're not interested now.

Send a quick message to check in: “Are you still looking for help with [their problem]?” If you have a new offer that might suit their needs better, let them know. Sometimes, timing is everything.

5. Re-engage Old Clients and Customers

It's significantly cheaper to sell to an existing customer than to acquire a new one. Think about the next problem your past clients might face and offer a solution.

For instance, if someone completes my “Launch Magic” course, they often ask what's next. Anticipate this by reaching out and presenting the next step in their journey. This keeps them engaged and provides ongoing value.

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