5 ways to create a cash injection when sales are slower than usual

Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways that you can create a quick cash injection into your business when sales are slow.

– How creating a low-hanging fruit offer can be simple and straightforward so that you an bring in some quick cash.
– Why reminding your audience about the services you offer to solve their problem will keep you front and centre in their mind.
– The benefits of relaunching an existing offer.
– How following up old leads can help you to find those who are ready to work with you now (especially if they were not ready earlier).
– Why re-engaging past/existing clients is much easier than trying to find new ones.

 

 
Today I'm sharing five ways to create a little cash injection in your business when sales are feeling quite slow. Now, having the ability to generate cash injections on demand in your business means that you are much more in control of your cash flow.

 

#1: Create a low-hanging fruit offer.

This is what I call a low-hanging fruit offer. It's something that can be created and sold quite easily and quickly. It's not spending six months outlining and recording an online course before you sell it.

So the easiest way to come up with an idea for this is to ask, what do you need help with right now? As I said, your audience and your ideal client's needs may have shifted, especially as the environment, the economy, it's all shifting really quickly right now. Pick a really specific problem that you are solving for that ideal client, and then you are creating a relatively easy solution to that problem. 

As I said, you don't need a sales page. Just need to find out what they need, and then you can sell them the solution with a DM or an email, and then you can send them to a checkout page where you can invoice them to sign up.

We keep it really simple and then if it becomes really successful and people really want it then you can make it shiny later. Obviously, you're still delivering an epic experience when somebody has signed up they're still getting a great experience but the actual sales process of it is a little bit leaner than what we would usually have.

 

#2: Remind people how they can work with you.

I don't think most online business owners don't do enough selling. Honestly, I don't think we do enough selling and I hear this a lot. I don't want to feel salesy or I don't want to sell in case my audience unfollows or unsubscribes. Guess what? If they do, they were never going to buy from you anyway. And you're not in business just to keep providing free content forever. You're also in business to sell and if you don't sell, you can't stay in business. Unfortunately, it doesn't work that way. 

Now, we need to actually tell people. How they can work with us and you might not be at the front of your audience's mind right when they need to work with you. So remind them, Hey, if you have this problem, this is how I can help you. If you are struggling with X, I have a Y solution for you. Spell it out for them. Show them exactly how your services and your products, your offers are going to help them with the problems they are facing right now or the desires that they have right now.

This might be a series of emails to your list selling one particular offer. It might be a couple of Instagram posts. It might be directly reaching out to people in your audience who have expressed interest in working with you in the past or who in the past have told you that they have this particular problem.

 

#3: Relaunch an existing offer. 

Now I'm always on this podcast, I'm always talking about how you don't just launch something once and then forget about it. Launching is a sales process that you can repeat over and over and over again even if the first time you launched something was a tiny, unsuccessful, quote-unquote, launch, launch it again. 

So launch it again, run some kind of limited-time offer or open doors and close doors, or have a bonus that is added and then expires. Just because you've launched it once doesn't mean that you have exhausted all of the potential sales. It doesn't mean that everyone who is going to buy from you has already bought from you.

You're going to have new people in your audience who don't know about this offer yet or you are going to have people who are now at the point where they are ready to buy and they weren't previously.

 

 

#4: Chase up old leads. 

This one's pretty simple. It's the simplest way and it's also the most overlooked one. Just because somebody wasn't ready to work with you or buy from you a couple of months ago, doesn't mean that they don't ever want to work with you. And maybe they just needed to wait for the right time first.

So reach out whatever the thing they inquired about was or if you have added a new way to work with you since you last spoke to them, you might say, Hey, are you also looking for help with this thing?

 

#5: Re-engage your old clients and customers.

The old rule of thumb is that it costs five times more to get a new customer than it does to sell to an existing one and I believe it's actually higher than that these days, given that we are just completely saturated with marketing messages all the time. So once you have worked with a client or you've guided a customer through your course or other digital product, what do they need from you now? What is the next problem that they are experiencing? 

 

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