Bite-sized lessons in launching for entrepreneurs.
Your complete roadmap to creating a killer digital product launch.
I help online entrepreneurs (like YOU!) launch and relaunch digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry
Today I want to give you a behind the scenes look at the tools that I use for creating my digital products. I get this question all the time “What tech should I be using? What are the best apps? What software do I need?” And I'm a big believer that less is more when it comes to software that you can use for creating your digital products. I really only have six main tools that I use.
I've spoken about Kajabi at length in this blog. I am a Kajabi partner. I use it. I love it. I do get a commission when people sign up through my link, but it's honestly the best product that I have in my business. You can check it out at stephtaylor.co/Kajabi. You can see all of the features over there. What it is is an all-in-one platform for an online business. I use it in my business purely to host my product, and my community's attached to my product, but you can also use it as your website builder.
You can build your entire website on it. You can use it as your email marketing tool, so you don't have to pay for something like Active Campaign or ConvertKit. You can use it as your checkout system, collecting payments when people buy your products. It is everything you need to host, sell and manage your marketing, your communities, your products in one place.
The second tool that I use for creating my digital products is Zoom. Often we dive into product creation and we think, okay, I'm going to pre-record all of my lessons and modules and everything. And that's a big-time investment upfront, when the first time that you're teaching it, you could just teach it live via Zoom and record the live teachings, and then upload those into your online course. It's a lot easier to do it that way and that's how I taught Launch Magic the first time around. I actually decided I'm going to be teaching it live again the next time around in May, because it's really an effective way for me to learn what questions people have about the content, so I can make it better and better and better. And ultimately, one day, I will prerecord it all and upload that. But for the meantime, I'm loving teaching it live.
The third tool that I use for creating my digital product is Canva. Canva is where I create any PDFs, cheat sheets, worksheets, anything like that. I have templates that my fabulous designer Emma created, and then either I or my assistant jump into Canva and we edit the templates for whatever worksheets or resources I need to go along with the lessons.
What I used for the worksheets for Launch Magic was Google Sheets, which sounds bizarre, right? Like ugly spreadsheets, but it actually worked so well because it gave my students a place where they could go and type into everything and keep them all in one place, no tech glitches, no … It was just so simple for them to use these Google Sheets and they loved them. So I'll be using them again for the next round of Launch Magic as well.
The fourth tool that I use for creating my digital products is ScreenFlow. I use this one for any product where I have pre-recorded lessons, for example, the digital product creators vault. What I use ScreenFlow for is recording my screens or recording myself talking into the camera, and then being able to edit it really quickly. It allows you to record multiple screens at once. It allows you to record your screen and your camera, or your audio or whatever, and you can edit it really quickly, really easily, trim, drag, drop, cut, all of those different things, and then, ultimately export your video file and uploaded into Kajabi where your students can access it.
And then, the fifth tool that I use for creating my digital products, and this is a tool that I use specifically inside Launch Magic, and as well as the A to Z podcast launch plan, is Trello. What it is, is it's a Kanban-style board. It's free. It's a really strange concept to explain. You need to go and check it out for yourself. I use it as a way to provide frameworks and structure for my students. If there's something that they need a really quick structure that they can look at and get a quick overview of it, Trello is what I use for that. I can create templates and share those templates with my students and they love them.
So there you have it, six different tools that I use for creating my digital products. As you'll notice, none of them are particularly complicated. These are really simple tools that I use and I don't believe in using complicated tools. I believe in making things as easy as possible, because otherwise, if you're complicating things, it's just never going to happen. And the key thing when you're creating your digital product is to actually make it happen.
I help online entrepreneurs just like you launch and relaunch their online courses, memberships, digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry