Bite-sized lessons in launching for entrepreneurs.
Your complete roadmap to creating a killer digital product launch.
I help online entrepreneurs (like YOU!) launch and relaunch digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry
Today, I'm sharing a couple of the biggest decisions that I've made, or the decisions that I believe have had the biggest impact on my business even if they didn't feel like big decisions at the time.
I know that making any kind of decision can be really scary in your business, even little decisions. So I'm hoping that by sharing some of these with you, it'll give you a little bit more confidence when you're making your own decisions in your business, because every decision you make, or every decision I've made at least, has turned out completely differently than I ever would have expected. And in some ways it's been so much better than I ever could have imagined. So I'm hoping that this will help you feel a little bit better. It's almost like a little pep talk about decisions.
This was back in 2016 before my business even started turning a profit. So I was not in a great environment, we'll just say, and I felt like I just had to get out. Going from having a corporate salary to not having any income, except for maybe a tiny little bit that my business was bringing in, led to me running out of money very quickly, which sounds like the absolute worst-case scenario. But I had to go and get a job at a startup, which is what led to me meeting two of my mentors. It led to me meeting some amazing friends. It led to launching my podcast, and eventually, I gave the business thing another go. And I don't know if that would have happened if I'd still been in my corporate job. I maybe would have stuck around in my first business a lot longer because I wouldn't have run out of money as quickly and I think I would have been a lot more reluctant to give up on it.
Now 401 episodes later, this has hands down become my biggest tool for impact. I would rather be consistent on my podcast than on Instagram. I would rather people subscribe to my podcast than follow me on Instagram. This is how I help people at scale, especially people who can't afford to pay for my products and services, this is my way of helping them.
This was a tough decision because it ultimately led to the breakdown of a relationship, which was incredibly difficult at the time. But in hindsight, I know that that was the best decision that I could have made because after I moved back to Brisbane, I went from feeling really lonely and isolated in my business to meeting some of my incredible business friends who are now some of my closest best friends in Australia, and I'm so glad that I made that decision.
I sat on this decision for about a year before I actually niched in. I decided to niche into launching at the end of 2018, and I only physically started taking action on it towards the end of 2019. And it was a really tough one because I even remember having a conversation with my dad, who is not a businessman at all, and he has never worked in any kind of business really, so he didn't know the context, but he sat me down and we were chatting about my decision to niche into launching. And he asked me if it was a smart idea. He asked me if I would be limiting how many customers I would potentially have, if people would want to buy launching, if it was just going to be a trend. And that really made me question my decision. But in hindsight, I could not have made that decision at a better time, given the events of 2020.
I tried launching a group program for my audience, which would be eight weeks of how to launch a podcast, and only two people signed up out of 10 places. So I obviously couldn't go ahead with it. I needed to refund the two people who had signed up, but what I did differently this time was I talked to my audience and I asked them why they didn't buy. And the insights that I got from them were that they didn't want to learn how to launch a podcast in a group scenario, they couldn't commit to showing up to live calls, they didn't think they'd be ready in eight weeks or conversely, some of them thought that they would do it in four weeks.
And this led to the idea of the podcast launch plan, which is the self-paced way of launching your podcast, the A to Z Podcast Launch Plan, and that has now to date sold over $800,000 worth.
This was despite not exactly having the budget or the cash for it at the time. This was one of the biggest turning points for my business was the new branding, because it forced me to show up, it forced me to step up and show up as this serious business, rather than the one with the DIY branding and the DIY website that I'd had for a few years. So that was a crazy scary decision because it was a lot of money, but I'm so glad that I did that.
This has not only impacted my business. I mean, she's not technically a business coach so much as a mindset coach. So it's not just impacted my business, but it's impacted basically every area of my life. I've noticed the changes in my friendships, in my relationships with my parents, in dating, in how I deal with money. Everything in my life has changed as a result of this mindset coaching. But that was also a scary, scary, scary, terrifying amount of money to spend. But because I invested that money, I showed up and I got the most out of it and it has changed my life.
I help online entrepreneurs just like you launch and relaunch their online courses, memberships, digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry