7 lessons I learned from the launch of my new membership

I recently launched my new membership “Conversion Campaigns” for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I'd never used before was definitely a steep learning curve! In today's episode, I'm sharing 7 of the lessons I've learned over the last few weeks (months!) of this particular launch.

– Why keeping things simple is so important at the beginning to actually get your offer off the ground and out into the world.
– How aiming for perfection is wasting your time and your energy (and so is waiting until you're feeling “ready”).
– Why trying to figure it all out before you start just doesn't work—you just need to…start.
– Why reminding yourself that you can't plan for everything will help you navigate those unexpected challenges that pop up during a launch.

7 Key Takeaways from Launching a New Membership Program

Launching a new membership can be a rollercoaster of emotions and challenges. Here are seven valuable lessons I learned from my recent experience that might help you in your future projects.

1. Start Simple

The allure of launching the perfect product often leads to procrastination. My experience reminded me that simplicity is key. Just like when I started other projects, keeping the initial launch straightforward allowed me to finally bring the membership to life without being bogged down by the desire for perfection.

2. It’s Never Perfect

Perfection is an illusion, especially in the early stages of launching a new venture. I felt unready and anxious about missing something important right up until the doors opened. Yet, once launched, the imperfections that seemed so critical were mostly unnoticed by others. This reinforces the idea that you should go ahead even if things aren't perfect.

3. Deadlines Drive Action

Procrastination was a major hurdle, postponed further by my aim for perfection. Setting a concrete deadline was crucial; it compelled me to move forward and commit to a launch date. Having a fixed timeline helped overcome the inertia of waiting for the ‘right moment', which might never come.

4. Learn by Doing

The best way to handle the overwhelming details of new technology and platforms is by diving in. For this launch, I had to navigate a new platform, which initially seemed daunting. However, the act of doing, rather than overthinking, facilitated learning and adjustment much quicker than anticipated.

5. Incentives Encourage Commitment

Offering a bonus for a longer commitment period encouraged more people to opt for a quarterly payment rather than monthly. This unexpected result showed that providing tangible added value can significantly influence customer choices, a tactic I will certainly reuse.

6. Expect the Unexpected

No matter how well you plan, unforeseen challenges will arise. In this launch, a minor pricing discrepancy in automated messages created some confusion. Such issues are inevitable, but they also teach resilience and the need for meticulous review.

7. Clarity is Crucial

The post-launch feedback revealed that if I can't articulate my offer clearly, potential customers won’t grasp its value. Understanding this, I now recognize the importance of clearly connecting how the features of the membership can directly benefit potential members, addressing their specific needs and concerns.

Moving Forward

These insights not only refined my approach to product launches but also highlighted the importance of flexibility, clarity, and simplicity in business strategies. I’ll continue to share updates and new lessons as the membership evolves.

Remember, the journey of launching a product is filled with learning opportunities that can pave the way for greater successes. Stay tuned for more updates and insights as I navigate the ever-evolving landscape of digital marketing and membership programs.

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