5 myths about creating a digital product

There are a lot of myths floating around about creating a digital product, and having created and launched a few myself (like  5 online courses, a group program, a membership and an ebook), I wanted to clear the air around a few of these myths. Today, I’m looking at 5 common myths about creating a digital product. 

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5 myths about creating a digital product

 

There are a lot of myths floating around about creating a digital product, and having created and launched a few myself (like  5 online courses, a group program, a membership and an ebook), I thought it was time to address some of the myths that might be holding you back.

If you’re interested in creating an online course, membership or group program but you have no idea where to start, whether your idea is any good, what tech to use or even what to teach, I have a pre-recorded 3-hour workshop that runs you through all of these things. 

In fact, I guarantee that you’ll walk away with complete clarity on your idea, the confidence that your audience needs (and wants!) your digital product and a clear week-by-week structure for how you’ll create it… or I’ll give you your money back.

Okay, onto the myths about creating a digital product.

 

 

1. The more content, the more you can charge for it

 

Nope! The more content in something, the more overwhelming it is for your customers, which means they’re much less likely to get to the finish line.

If you can’t get them to the finish line, then you’re not going to have any happy campers. And we’re not in the business of selling stuff, we’re in the business of making our customers’ lives better. 

Plus, if you don’t have any happy campers, then you don’t have any raving reviews or testimonials – which makes it harder to sell your digital product going forward.

 

 

2. People buy digital products to learn stuff

 

Nope! People don’t want to learn more stuff – they want a specific outcome or result.

So, the goal of your digital product should be to guide them towards a specific outcome, rather than trying to teach them everything you know.

 

 

 

3. The tech is the hardest part OR the tech is expensive to set up

 

Again, no. Using a simple course hosting platform, you can set it all up on there – I recommend Kajabi and I have a 28-day trial for you if you head to stephtaylor.co/kajabi 

As for filming your content? You don’t need to pay thousands for a pro to do it for you – I literally just recorded audio over slides for my first online course. 

 

 

4. You have to make it before you can sell it

 

If you’re not sure whether anyone will pay money for your product, you can always try pre-selling it – where you sell it before you make it, or before you finish making it.

It’s a great way to avoid putting a lot of time into creating a product only to find that nobody wants it.  I’ve used this method in the past and it’s helped me to not create a few products that nobody wanted! 

 

 

5. It has to be 100% perfect the first time you launch it

 

No way – and your audience won’t be expecting it to be perfect the first time around either. I always recommend using your first launch as a way to test, to gauge what your audience wants and needs, and to refine your product from there.

 

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