Part 2: More do’s and don’ts for creating freedom in your online business

Having a business that gives you freedom means different things to different people—so what does it mean to you? In today's episode, I'm sharing part 2 of how you can create more freedom in your biz with a helpful list of “do's” and “don'ts”.

– The importance of asking yourself where you're not taking action when you need to be.
– Why regularly re-thinking your pricing is important as you learn and grow.
– How showing up for your own learning and growth will attract clients who are committed to doing the same.
– Why making time for the boring things (including building out your sales processes!) is just as important as making time for the fun things.

 

 
Some more do's and don'ts for building an online business that gives you freedom. This is part two of what I looked at back in episode 727.

 

Do ask yourself, where am I not taking action that I should be in my business?

This might be as simple as completing the online courses that you bought this year and said that you wanted to do, but then you've maybe put off doing them or put off implementing them because they require you to take some kind of scary action.  

It took a lot of imperfect action to get there and the thing about taking imperfect action is that it's easy to do the easy things, but the easy things will just keep your business where it is. If you keep doing what you have always done, you will just get what you have always got.

You have to start leaning into the things that feel a little bit more challenging and if you think that you don't have enough time to do the things you want to do, ask yourself, where might I be wasting my time? Where am I not making time for the things that I say are important to me but don't do them?

The reason that you don't have enough time to do all of the things that you want to do in your business is probably because you are doing the wrong things. 

 

Do regularly rethink your pricing.

And please don't feel bad for putting your prices up. As you learn and grow, the amount of value you can deliver to your clients and students increases as well and you might find that the kind of work, the kind of client you work with evolves over time and maybe you want to work with clients who value investing more and are more serious about taking action. I've found that when I charge more for my offers, I tend to attract the people who value taking action more. 

Especially in my strategy intensives, where I am doing the strategy and I give them the strategy and then they need to implement it. This is the only way somebody can work with me one-on-one at the moment. But with a one-on-one strategy intensive, I give them that strategy and then they need to take action on it. And when it was lower priced, when I first started offering it, before I had any testimonials, while I was still figuring out my process for it, the people who I was attracting into that would get the strategy and they'd never implement it. As I've gradually put the price up, I've noticed I am attracting more and more serious people who want to take that action.

 

Do show up as the client you wish to attract. 

In other words, if you are not investing in yourself, if you are not paying the payments on your payment plans for the things that you've bought, if you are not showing up to live calls for the things that you have invested in, you're going to attract clients and students who do the same.

if you are reluctant to invest in yourself, you are going to attract people in your audience who are reluctant to invest in themselves. If you are defaulting on your payment plans, how can you expect your clients and your students to pay their payment plans in full? You will attract what you put out there.

 

Do allow time and energy for the boring things in your business.

And don't think that business has to be fun and exciting at all times because it won't be. And the boring, unsexy things, can be what grows your business. 

For me, learning how to be comfortable in that discomfort has been such a valuable thing. Your business is still going to be work. It might not be a job, but it is still work and it's not going to be there to entertain you. It doesn't mean that it can't be fun most of the time because it absolutely can be really fun. You can have a lot of fun in your business, but it shouldn't be your main form of entertainment. 

 

Do build out sales processes in your business.

Don't hope that sales will just magically appear because without a sales process. Contrary to popular belief, selling your offer isn't just a matter of sharing a post about it, it reaches a lot of people, and then people buy it, that's not a sales process. When somebody is buying from you, they're going through a decision-making process. They are deciding, is this the right offer for me? Will this work for me? Is this investment worth buying? 

And through that process, they're going to have objections come up. Objections are those reasons or justifications why it won't work for them. Time, not enough money. Those come up all the time. 

So a sales process is a journey within your business that helps someone to make the right decision for them. We're not pressuring them to buy at all costs, but we want them to be able to confidently decide, yes, this is for me, or no, this is not for me.

 

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