How we’ve been leveraging AI to save time and improve our offers

Using AI tools in your business (like Chat-GPT) can really help you to save time and deliver more value. But to do so, you need to understand them and how best to use them to avoid receiving generic output that anyone can Google. In today's episode, I'm sharing 6 different ways that I use AI in my business to save time and improve my offers.

– The types of course bonuses that you can ask AI to create that can deliver value and save time (for you and your students/clients).
– How using AI can help you to get all of your SOPs (standard operating procedures) in check for you and your team.
– The specific questions you can ask Chat-GPT to create content topics and brainstorm titles for you—while avoiding those uninspiring, generic responses.

 

6 ways my team and I use AI in my business

Today we're talking about AI. More specifically how we as a team have been leveraging it in this business to save time and deliver more value in our offers to our clients and students. I know that there's a lot of talk about AI and some people think, oh, it's the AI trend.

But honestly, it's something that is here to stay. And as a business owner, and especially in the online space, it is something that you can either bury your head in the sand about and refuse to learn about and then potentially put your business at risk by being behind the curve when you need to be ahead of the curve, or it's something that you can embrace and accept that the way that we do things is going to change and start to learn as much as you can about it. And learning about it includes starting to use it. That's the best way to learn something, is to start to use and apply it.

During this blog post, I interviewed a friend of mine, who is a computer software engineer. He's an AI nerd and we talked about all of the things that you need to know about AI as a business owner.

But today, I'm sharing a couple of ways that we've been leveraging AI so that maybe it'll inspire you. Some ways that you can start to use AI in your business to save time or maybe deliver more value to your clients and students.

 

1. Create an AI tool to use as a bonus offer inside your course/product.

So the first way, my favourite way that we've been using it is as bonuses and additions to courses and programs that we sell. I haven't really seen many people do this yet, probably because there is a bit of a steep learning curve, in order to create AI tools. But I've essentially created bonus AI tools for my students to use to save them time or to make it easier for them to do particular tasks. I've trained the tools and I've set them up so that the students only have to answer a few questions and then the tools spit out the response.
For example, inside Launch Magic, they have a bonus lead magnet idea generator, or people who signed up in time to get that bonus got the bonus lead magnet idea generator, which essentially they put in some answers to the questions and it spits out some ideas for their free lead magnet, their freebie that somebody will opt in for and give them their email address in return for.  I also have ones like an Offer Name Generator, and Content Ideas Generators. And these things make life a little bit easier for my students. They ask them questions like, who is your ideal client? What does the offer deliver, et cetera, et cetera.
And then the more detail that my student gives it, the better the output is going to be. And this is the case with most AI tools in general, the more detail you give in the input, the better the output is going to be. The better quality, the output. So a lot of the time, if you are starting to dabble in using AI tools, and you're getting really average outputs, it's not giving you anything really useful.
It's probably because you're not giving it a good enough input. The quality of the input isn't enough to give you the kind of output that you are looking for. Now, these bonuses, these course bonus AI tools, they're not just there as shiny objects designed to capture somebody's interest because it's like, Ooh, it's AI.
That's not what I designed them for. I designed them there as time savers. They are the things that are stopping somebody from spending weeks deliberating on the name of their online course and brainstorming it because they've got something that's going to help them to generate the name for their offer or it's going to save them time in coming up with ideas for their content.

 

2. Creating SOPs for the business (standard operating procedures).

The next way that we as a team have been using AI is for creating SOPs or standard operating procedures. Also known as processes. They're like the step by step instructions to do a task. The recipe to complete a particular task in the business. It is usually a task that happens over and over again. Whether that's once a day, once a week, once a month, once a quarter.
Whatever the frequency of that task is, it's something that happens enough times that it's worth documenting the step by step instructions so that somebody else can complete the task if needed. So what we do is we will record a video of ourselves completing the task and we'll talk through each step so that it's captured in the audio and then we transcribe that audio, paste the audio into an SOP generator and ask it to turn that into an SOP.
You can do it in ChatGPT as well, you just need to know how to prompt it. I created a tool for my Freedom FastTrack students, which is an SOP generator, essentially. So they paste the transcript in, and it turns that into a set of step by step instructions. We then save those instructions within the task template in ClickUp, which is our project management tool.
You could do it in Asana, Trello, wherever you keep track of your tasks. But for any task that is recurring, we have a template for that task and we have within that template the instructions saved so that whoever that task is assigned to in ClickUp, they can open the task and they can straight away see, oh, these are the instructions rather than somebody who is delegating that task, having to explain to them, this is how you do it.
It saves a lot of time and I know it can be really hard to find the time or the motivation to document all of your processes in your business. But it's really important because if you want to start delegating things, then if you've got those processes documented, it's going to be much easier to get it off your plate and give it to somebody else because they just follow the instructions.
So this means that the next time you're doing the task, you just record yourself doing the task and turn that into an operating procedure.

 

3. Brainstorming for content ideas and topics.

So every couple of months, a couple of us in my team jump on a zoom call and we have a content brainstorming call. And for the homework for that call is for each of us to turn up with 10 potential content topics for the podcast. We've got three of us, so it's about 30 potential podcast content topics. But sometimes it's really hard to come up with content topic ideas, especially when you have done 775 episodes. Man, it feels like I've talked about pretty much everything I could have talked about, right?
So sometimes ChatGPT can help to come up with different topics that I might not have thought of. And I don't just ask, hey, ChatGPT, give me some topics I can share on my podcast about online business. No, because it's going to give me the most generic responses. So instead, what I do is, one of the things I do is I upload responses from my audience survey.
So I survey my email list twice a year, and I would upload some of those responses into ChatGPT and ask it, Hey, what topics could I create based on this audience research? Another thing I've done is I've uploaded lists of my best performing past podcast episodes. And I've asked chat GPT, what are some similar topics I could create episodes around?
Or I will upload a list of past episodes and ask what content gaps have I missed? And then for each episode topic that it gives me, I can zoom in and I can zoom out for more ideas. So for example, let's say I have an episode on five ways to grow your podcast. For me to zoom in on that would be an entire episode dedicated to just one way of growing your podcast.
So let's say that one of the five ways that I shared in the five ways to grow your podcast is to do interviews on other people's podcasts. So then I might do an entire episode on how to get interviews on somebody's podcast, right? Or I might zoom out from the five ways to grow your podcast. And it might be an episode on how to find the time to grow your podcast.
So notice how we can take one topic and come up with multiple different ideas from that one base topic.

 

4. Generate metaphors to use in my content.

I don't know if my team use it for this, but I use it to generate metaphors to use in content. It is much easier to explain complex concepts using metaphors and analogies than it is by just giving a wall of information to somebody.
But they're not that easy to come up with all the time unless you're super creative. So I will often ask chat GPT for ideas. For example, I asked it when I was outlining this episode, can you give me a metaphor for how ChatGPT helps come up with metaphors? And its response was, just like a skilled chef who knows exactly which ingredients to create the perfect dish, ChatGPT helps blend words together to craft vivid and expressive comparisons that resonate with your audience. So think of ChatGPT as your metaphorical sous chef, always there to add an extra dash of flavour to your writing. So now I know, okay, ChatGPT is like the sous chef. I'm the chef creating the content and ChatGPT is the sous chef that's helping me to come up with metaphors and analogies to illustrate my points.

 

5. AI helps to brainstorm YouTube titles.

Now, some of these podcast episodes, when I do the video for them, they go to YouTube as well. And I find it really easy to write podcast titles because I've been doing them for a long time now, like, I don't know, five years, six years nearly.
But with YouTube titles, I haven't been doing them as long. And they need to be a bit shorter, a bit more snappy, a bit more compelling. So I will often give ChatGPT the podcast title and I will ask it to turn it into a YouTube title. And if I don't like what it gives me, I will ask it to refine it and I will tell it specifically what I want refined.
So for example, can you make it shorter? Can you make it less click baity? Can you make it more relevant to this particular aspect of the topic? I will give it specifics to end up with a title that I actually really like at the end.

 

6. Create a rough structure for a podcast episode.

Now, I do not get chat GPT to outline my episodes for me, because it is not an online business strategist. It does not have the experience and the expertise that I do, and I also don't want these episodes to be generic content that you could just google, right? And that's what ChatGPT would give me.
But sometimes when I am outlining an episode, I need a little bit of a hand with what to include. If my brain's feeling a little bit fried, sometimes I struggle with where to start? What do I want to include in this episode? Which little rabbit holes do I want to go down, versus which ones do I not want to go down?
So I will ask chat GPT to help me structure the episode, or I will tell it what I'm creating an episode about, and I'll ask it what key points to include or what key questions I should answer. And that way it means that I can ensure I'm not missing any main points in the episode. There's nothing that I've overlooked.
There's no blind spots that I should have answered a particular question in an episode. And I haven't. So there we go. Those are the ways that. I and my team have been using AI, mostly we've been using it through ChatGPT. So for the things like creating SOPs, for content brainstorming, all of that, it's through ChatGPT.
But we've been using other tools for creating our own AI tools as course bonuses. And I'm also potentially going to be creating others that are available. So stay tuned for that. Uh, because I think it's such a wild world of potential and there's so much cool stuff that we're going to be able to do with it.
It's going to make your life as a business owner much quicker, much easier, which means you're going to have more time to focus on the things that you really need to focus on. So yes, I will keep you updated with things as, as I learn them. As my team and I start to implement them, I will share more of that kind of stuff in these episodes.

 

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