How I use this podcast to spend less time on content creation

Content creation is a tough gig. It's challenging to always be coming up with new content *and* to share this content consistently. But it doesn't have to be so hard. In today's episode, I'm sharing my top tips for streamlining content creation so you can repurpose your content across multiple platforms.

– How identifying your favourite “hero” content medium is the best place to start.
– Why mapping out your skeleton monthly schedule will help to streamline your workflow.
– The strategies I use to help flesh out my content and stay focused on the yearly goals for my business.
– How repurposing content across multiple mediums can save you so much time.

Maximizing Podcast Content: The Key to Over 130 Monthly Pieces

Today, we're diving into an effective process for leveraging podcast episodes to create over 130 pieces of content each month, ensuring your audience receives a constant stream of valuable insights. At the heart of this content creation strategy is the podcast. Podcasts serve as the cornerstone, from which all other content forms are derived. This approach not only streamlines the content creation process but also ensures coherence across all platforms. The key here is not to create content for the sake of content but to ensure each piece carries value, offering different perspectives and insights that resonate with the audience.

Step-by-Step Strategy for Content Multiplication

Step 1: Planning and Scheduling

The first step involves mapping out the content calendar, roughly a month in advance, using a project management tool like ClickUp. This includes creating placeholders for each podcast episode, email, community post, and Instagram story tied to the podcast. This initial skeleton provides a clear framework for the month's content, laying the groundwork for a detailed plan.

Step 2: Content Diversification

With the skeleton in place, the next step is to fill it with topics for the podcast episodes. The aim here is to vary the content—alternating between coaching calls, Q&A sessions, and solo episodes—while aligning with the broader content strategy. This step is crucial for ensuring the content remains fresh and engaging for the audience.

Step 3: Content Creation

The creation phase involves outlining and recording podcast episodes, writing promotional emails, and crafting daily content pieces like the Daily Biz Boosters. This phase is about bringing the planned topics to life, transforming them into actionable content pieces.

Step 4: Repurposing Content

Once the podcast episodes are recorded, the content can then be repurposed into different formats, such as blog posts, video content, social media posts, and email newsletters. This not only maximizes the reach of each piece of content but also caters to different audience preferences.

Step 5: Continuous Improvement

The process is iterative, with constant refinement and adjustments to streamline the content creation and repurposing workflow. This includes finding efficiencies in video content production, improving documentation for content repurposing, and staying ahead with podcast recording to avoid bottlenecks.

 

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