Ask Steph: How can I create a valuable freebie that doesn’t give away too much?

When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at.

– Why giving away value does *not* equal sales and conversions and what you can focus on instead.
– The questions you can ask yourself (and your audience) about what they need to be ready to buy your offer.
– How anticipating hesitations and objections and purposefully addressing them can help to shift your audience's mindsets about the problem, solution and transformation.

In today’s digital age, standing out online is a real challenge, especially with the constant buzz on platforms like Instagram and LinkedIn. But don't worry, I've got your back! Let's dive into the common mistakes you might be making and how you can captivate your audience effectively.

Understanding Your Audience is Key

The first big mistake is not being clear about who you are talking to. It's crucial to tailor your content to a specific audience. Generic messages are less likely to capture attention. For example, an ad targeting “people in your suburb” is far more effective than one shouting “attention everybody.” So, think about who your ideal client is and speak directly to them. This approach will make your content resonate more deeply and stand out in a crowded marketplace.

Meet Your Ideal Client Where They Are

Another common error is not aligning your message with the current needs and awareness of your potential clients. It's essential to understand where they currently stand concerning the problems your offers solve. If they aren't aware they have a problem or doubt a solution is possible, they will scroll past your content. Engage them by using their language and addressing their current experience.

Avoid Expert Jargon

When you're an expert in your field, it's easy to forget that your audience might not share your level of understanding. Avoid using expert language that goes over their heads. Instead, explain issues and solutions in terms they can grasp and relate to. This will help them understand the value you offer and why they need your help.

Showcase Your Unique Strengths

If you blend in with everyone else in your industry, you won’t stand out. Identify and highlight what makes you different. Whether it's a unique experience, a distinctive belief, or a novel approach, make sure it’s evident why someone should choose you over others.

Clarify Your Messaging

Your ability to communicate effectively about what you do can significantly impact your visibility online. Clear and compelling messaging that answers critical questions like who you serve, what problems you solve, and the transformations you provide can make all the difference. This clarity will help your audience understand why they should pay attention to you and trust your solutions.

Consistency is Crucial

Building a consistent content schedule is key to growing your audience. Even if you don't feel like it, showing up consistently over time helps maintain engagement and strengthens your online presence.

Be Remarkable

To really stand out, your content must be remarkable. Create impactful, memorable content that speaks directly to the needs and wants of your audience. Avoid just repeating what everyone else is doing; instead, offer unique insights and solutions.

Step Beyond the Algorithm

Finally, relying solely on social media algorithms for audience growth is a mistake. Organic growth also involves reaching out in real-world settings like speaking engagements or collaborative projects. These activities can bring new followers into your circle, where you can nurture them through your content.

Creating a freebie that offers genuine value without giving away too much is all about striking the right balance. Focus on understanding your audience deeply, communicating clearly, and offering solutions that address their current challenges without overwhelming them.

By avoiding these common mistakes and applying these strategies, you'll not only stand out online but also create a freebie that attracts and retains your ideal client's attention.

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