Do launches still work in this economy? Here’s what you need to know

Yes. Launches *do* still work, but you do need to adjust your expectations. Things are different in today's online world because the “fads” no longer work. Instead, you need to learn *how* to sell in this economy—otherwise you won't make sales. In today's episode, I'm sharing what you need to know—like the things that *do* sell your offers.

– Why launching is a sales process that you can repeat over and over again.
– How jumping on board with the latest fads doesn't work—especially in today's economy.
– Why focusing on the things that *do* sell, like bridging the Magician's Gap and refining your messaging, will also help your audience to have what they want.
– Why people are more discerning with where they spend their money and when.

In today's episode, we're tackling a pressing question: do launches still work in the current economy? With so much uncertainty and negativity around, it's easy to think launching is futile. However, that's not the case. Launches can still be effective, but it's important to adjust your expectations and approach. Let's dive into what you need to know if you're considering launching or relaunching an offer.

Adjust Your Expectations

The first thing to understand is that while launches do still work, you may not see the same results as you would have a few years ago. This isn't necessarily a bad thing. Launching is a sales process that you can repeat and refine over time. The first launch often feels overwhelming because you're creating everything from scratch—sales pages, emails, content, and messaging. It's a lot of work, and you naturally want a big result to justify it. However, each subsequent launch becomes easier as you refine and improve based on what worked and what didn’t.

Importance of Selling

Regardless of the economy, selling is essential. If you’re not actively selling, your business will struggle to make sales. Launching is just one sales process. You can also sell through calls, emails, or direct messages. The key is to have a strategy that fits the current market conditions. Tactics that worked in the past, like building hype or relying on FOMO (fear of missing out), might not be as effective now. Instead, focus on strategies that genuinely connect with your audience.

Effective Sales Strategies

To successfully launch in this economy, you need to focus on what actually sells your offers. Here are some key strategies:

Bridging the Magician's Gap

The magician's gap is the difference between where your ideal client is now and where they need to be to buy your offer. It's crucial to bridge this gap by educating and preparing your audience. I teach this concept in detail in the first module of Launch Magic, which I offer for free to those on the waitlist. This module is essential for understanding how to position your offer effectively.

Strategic Messaging

Use your messaging to connect the dots between what your ideal client is struggling with and how your offer solves that problem. It's not enough to say your offer will help; you need to show exactly how it will provide what they need and prioritize. For example, if you're a Facebook ads expert, you need to explain how running ads will generate revenue, not just add an expense. People are more discerning with their spending, so you need to prove the value of your offer.

Continuous Improvement

Launching is about the process, not just the end goal. The goal might be to make money and help clients, but the real focus should be on refining your process. By paying attention to what works and what doesn't, you can improve each time. Launching should be a repeatable process, allowing for continual improvement.

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