4 rules to break in your next launch for more profit

There's all kinds of marketing rules out there in the online world that tell you what you should or shouldn't be doing when it comes to getting your offers out there. But the thing is—those one-size-fits-all rules don't take into consideration where you're at and where you want to go. In today's episode, I'm sharing 4 of these rules you can break in your next launch to make more profit.

– Why chasing your goals every moment of every day may not be the best choice for you and your business (and what you can do instead).
– The importance of doing what's right for you—consistently.
– Why outdated marketing fads like building hype and excitement just don't work anymore (did they ever really work in the first place?).
– Why launching is about helping people make a decision—not flooding them with value to convince them to buy.

Launching a product can be an overwhelming process filled with so-called “rules” that may not always serve you or your business well. Today, let's break down some of these rules and find a better way to achieve a profitable launch without burning out. Here are four rules you should consider breaking in your next launch.

1. Set Big, Scary Goals and Do Everything to Reach Them

Big goals can be inspiring, but they aren't for everyone. Setting realistic, slightly stretchy goals that are based on your actual business metrics can be far more effective. Focus on:

• Your audience size
• Your current reach
• Your business numbers

By grounding your goals in reality, you prevent burnout and perfectionism. Remember, achieving 75% effort is better than not launching at all. Each launch is an opportunity to learn and improve, not a one-time, make-or-break event.

2. Show Up Everywhere and Do All the Things

The advice to be omnipresent—showing up everywhere and doing all things—can be exhausting and unsustainable. Instead, pick a few platforms and activities that you genuinely enjoy and can commit to consistently. This approach will:

• Prevent burnout before your launch even begins
• Ensure you have energy to sell when doors open
• Allow you to deliver your offer effectively post-launch

Choose quality and consistency over quantity. You'll achieve better results by focusing your energy on a few key areas rather than spreading yourself too thin.

3. Get People Excited About Your Launch Before Doors Open

Excitement alone doesn't sell. Instead, aim to bridge the gap between where your ideal client is now and where they need to be to buy your offer. This involves:

• Providing valuable content and messaging leading up to your launch
• Addressing your audience’s needs and questions in advance
• Ensuring they are ready to make a purchase decision when doors open

By strategically using your pre-launch period to educate and prepare your audience, you'll create a more informed and eager customer base ready to buy.

4. Emphasize the Value of Your Offer

Simply showing the value of your offer isn't enough, especially in a tight economy. Instead, help your potential customers connect the dots between your offer and their specific needs. This means:

• Demonstrating how your offer solves a priority problem for them
• Clarifying how your offer fits their unique situation
• Addressing any specific concerns they might have

Your job is to help them make an informed and confident decision, not to sell at all costs. If your offer isn't the right fit, be honest and guide them to a better solution. This builds trust and ensures you’re serving the right customers.

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