5 ways to generate cash on demand in your business

Most online businesses go through periods of low cash flow. So knowing how to generate cash on demand is a super useful skill to help you get back on track. In today's episode, I'm sharing 5 ways you can boost your cashflow when you're needing a quick cash injection.

– How creating a quick cash injection means you can generate more cash flow whenever you need to.
– The benefits of using a “time limited campaign” to boost your cashflow.
– Why using cash injections is a great way to take imperfect action and experiment with an offer and test what works best—and learn what your audience *actually* wants.
– How being creative with *how* you deliver your offer can give you more options for more offers.

Today, I'm excited to share five dynamic offers that you can sell in your business when you need a cash injection. But first, let's clarify what a cash injection is. Essentially, it's a limited-time campaign designed to boost your business's cash flow quickly, similar to a mini-launch. This approach can be used for existing offers or new ones, but the key is that it shouldn't take months to create. Let's dive into some practical ways to generate cash on demand.

What is a Cash Injection?

A cash injection is a strategic, short-term campaign aimed at generating immediate revenue for your business. Think of it as a mini-launch that requires quick, imperfect action rather than a long, drawn-out process. This means you might not have a polished sales page or pre-recorded lessons. Instead, you could use simple tools like a Google doc or a straightforward email to your list and teach live via Zoom.

Why Implement Cash Injections?

Regardless of your business's age or stage, there will be times when cash flow is tight, or you need extra funds for investments like courses, coaches, or software. Knowing how to run a cash injection campaign allows you to create cash flow on demand, enabling you to reinvest in your business and accelerate growth.

1. 30-Minute Consultations

One effective offer is a focused 30-minute consultation with a specific outcome. For example, a “Clarify Your Offer Suite” call where clients leave with a clear understanding of their offers. The key is to sell the result, not the time spent. Clients aren't buying 30 minutes of your time; they're buying the clarity and direction they'll gain from the session.

2. Four-Week Accountability Programmes

An accountability programme is ideal for clients who know what they need to do but struggle with follow-through. This could be a four-week group programme with weekly Zoom check-ins or daily accountability via WhatsApp. The focus is on ensuring clients implement what they already know, with you providing the necessary support and accountability.

3. One-Off Planning Sessions

Offer a one-time planning session to help clients map out specific areas of their business. For instance, a session to plan out podcast episodes for the next 12 weeks. This involves guiding clients through each step live during the session, ensuring they complete the planning process then and there.

4. Sprint Sessions for Specific Outcomes

Sprint sessions are short, focused group activities aimed at achieving a specific goal, like reaching inbox zero. Participants join a live Zoom call for a set time, working on their tasks with the accountability of the group. These sessions make mundane tasks more engaging and ensure they get done.

5. Deliver Existing Offers in a New Format

Repurpose existing offers by delivering them in a different format. For example, instead of a self-paced course, offer it as a four-week one-on-one programme with weekly calls and WhatsApp support. This higher-touch approach can justify a higher price and provide more immediate results for clients.

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