5 ways my students are using AI to save time and make more sales

AI can be a great tool to use in any business—but, it's there to *enhance,* not replace, human creativity and expertise. This is the theme in today's episode, where I'm sharing 5 practical, actionable ways to use AI in your business.

– Why using AI to personalise your sales email templates can save you tonnes of time *and* improve consistency.
– How refining your messaging and copy becomes much easier when using AI as a starting point.
– The benefits of using AI to adapt email templates for your brand's tone of voice.
– Using AI to brainstorm and outline content topics that bridge the gap for your audience, while overcoming content creator's block.

In today's fast-paced business world, saving time and maximising sales are top priorities for entrepreneurs. Many of my students have discovered that AI can be a powerful tool to help them achieve these goals. With the latest advancements in AI technology, like the new release of Claude's latest model, we have even more opportunities to streamline our workflows and boost our bottom line.

In this blog post, I'll share five practical ways my students are using AI to save time and increase sales in their businesses. These tips can inspire you, whether you're a seasoned entrepreneur or just starting out.

1. Personalising Sales Email Templates

One of the most significant time-savers my conversion campaign students have found is using AI to personalise their sales email templates. Each month, they receive a series of email templates and a workbook that they need to fill out. Here's how they streamline the process:

1. Fill Out the Workbook: Students complete the workbook with details about their offer, audience, and key campaign points.
2. Upload to AI: They upload the completed workbook and email templates to an AI tool like Claude or ChatGPT. These templates are still empty, “fill-in-the-blank” style.
3. Prompt the AI: They instruct the AI to fill in the templates based on the workbook answers. This saves them from manually reading and filling in each blank.

By using AI, they save time on writing emails from scratch, maintain consistency across campaigns, and accelerate the process of getting campaigns launched. However, it's crucial to review AI-generated content to ensure accuracy and creativity before sending it out.

2. Refining Launch Messaging and Copy

AI is also a valuable tool for refining messaging and copy, particularly for my Launch Magic students. These students use AI to enhance their marketing materials in several ways:

• Upload Workbooks: After completing coursework on offer messaging, they upload their workbooks to an AI tool.
• Refinement: They ask AI to refine and sharpen their messaging. This step helps them see beyond their personal biases and better understand their ideal clients' perspectives.
• Feedback and Questions: They encourage AI to ask follow-up questions to clarify messaging further. By responding to these questions, students ensure their marketing is on point.

Additionally, students can upload transcripts from client calls to extract common phrases and pain points, allowing AI to create even more targeted messaging. While AI offers advanced suggestions, always rely on your judgement and knowledge of your clients to guide final decisions.

3. Adapting Email Templates to Brand Voice

Maintaining a consistent brand voice is essential for any business. AI can help adapt generic email templates to match a specific tone of voice. Here's how my students achieve this:

• Upload Templates: They upload provided templates alongside two or three previous emails written in their brand voice.
• Rewrite with AI: They prompt AI to rewrite the templates in their unique tone, ensuring consistent communication.

This approach saves time and ensures the final output aligns with the brand's identity. It might take some iterations to get the tone just right, so don't hesitate to give AI feedback and specific instructions.

4. Planning Content Topics for Launches

AI is a fantastic tool for brainstorming content topics, particularly in the lead-up to a launch. My Launch Magic students use AI to streamline this process:

• Identify the Magician's Gap: After uncovering the gap between where ideal clients are and where they need to be, students upload their workbooks to AI.
• Generate Content Topics: They ask AI to create content topics that bridge that gap, ensuring alignment with their launch goals.
• Outline Creation: AI can even provide rough outlines for each topic, further speeding up the content planning process.

While AI-generated topics provide a solid starting point, the human touch is essential in selecting and refining these ideas. Consider your audience's unique needs and preferences to create impactful content.

5. Converting Email Content to Social Media Posts

Repurposing content across platforms is a smart way to maximise reach. Here's how my students use AI to turn email content into social media posts:

• Upload Email Templates: They upload completed email templates to AI.
• Convert for Social Media: They instruct AI to tailor content for specific platforms like LinkedIn or Instagram.

This method saves time and ensures a consistent message across channels. Be sure to specify any platform-specific requirements, like tone or character limits, to achieve the best results.

Final Thoughts

I hope these practical examples inspire you to explore AI's potential in your business. Whether you're personalising email templates, refining messaging, or planning content, AI can enhance your expertise and save you valuable time.

Remember, AI is a tool that complements your creativity and knowledge. It's not meant to replace your unique insights but to enhance them. By using AI thoughtfully and strategically, you can take your business to the next level and achieve even greater success.

Bonus Tip: Using AI for Podcast Planning

As a little bonus, here's a quick tip on how I used AI for this podcast episode. I had a brain dump of ideas and needed a coherent outline. AI helped me organise my thoughts and ensured I didn't miss any key points. It turned my scattered ideas into a structured plan, saving me significant time in episode preparation.

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