A simple way to decide which offer to launch next for maximum profit

How can you decide what to launch next without building a business that feels messy and overwhelming? Do you have lots of offers that are getting you nowhere? Or not sure where to start? In today's episode, I am sharing how to choose what offer to focus on (and where to find ideas if you're stuck!).

– Why having too many offers that are “sitting on your shop shelf” can feel messy and overwhelming.
– Why examining your current offer suite is a great place to start for ideas for your next launch.
– How launching an existing offer is a great way to help more people without starting from scratch.
– Finding clarity when you have too many new ideas—or no ideas at all.
– The four easiest ways to find ideas for your next offer and the essential questions to ask yourself before you decide.

 

A simple way to decide what to launch next

 

Why having too many offers that are “sitting on your shop shelf” can feel messy and overwhelming.

Now, I really understand this overwhelm of deciding what on earth to Launch to your audience next, and when I first started creating and launching online courses, I thought that the only way to make money with an online course-based business was to keep launching new things until I had this whole library of courses that people could pick and choose from.

And I thought that you only launched each offer once and that if the first Launch didn't go very well, then it meant that nobody wanted the course and that I should give up on it. So I would Launch these courses and I would put them in my shop, on my website, and then I would wonder why nobody was buying them.

And I kept creating new ones. I kept launching them, and it was exhausting and it was messy, and my business felt just mucky. It didn't feel streamlined. I had so many different things that I was selling that nobody really knew what I did because I did it all, and it was only when I retired from all of my courses and I started again from scratch that I started to move the needle only when I started focusing in on a few offers really intentionally and launching them over and over again.

That was when everything started to shift. 

 

Why examining your current offer suite is a great place to start for ideas for your next launch.

So today I'm going to share a little bit about how you can decide what to Launch next without building a business that feels messy and overwhelming. The easiest place to start, let's start there. The easiest thing to launch next is an existing offer. What offers do you already have that you haven't sold in a while, that you haven't launched to your audience in a while?

You don't always have to Launch new things. Launching new things is a really quick way to build a business that feels messy and that doesn't make the most of the offers that you do have and launching an existing offer. Again, that's a great way to help more people because you are reaching new people and making more sales of it without having to create something new from scratch.

Launching isn't just this magical thing that only happens when you put your offer out into the world that one time, that first time and there's champagne and there's confetti, and it's like, look at what I created. It's out there.

No, launching is just one way of selling your offers and you can Launch each offer over and over again.

 

How launching an existing offer is a great way to help more people without starting from scratch.

So the easiest place to start is to go through what you've already got. And ask yourself, is there something here that that there's still some juice in that not everyone in my audience has bought, I know there are people in my audience who don't know about this offer or who, maybe just need a deadline or a reason to buy this offer right now and then Launch that again.

And if you say no, like I've already launched everything a few times and I think it's time for something new. Then we go into the slightly harder part where you are launching a new offer and, oh, man, I find with business, either I have too many ideas. We have no ideas at all, and today in this episode, I'm going to walk you through how to come up with an idea where you have no ideas at all. But then I'm also going to look at how you can choose an idea for a new offer when you have too many. 

 

Questions to ask if you have no idea

So let's start with, if you have no idea, here are six questions that you can ask if you have no ideas, and I would grab a pen and paper and start brainstorming on these because some of my best offer ideas have come from answering these questions and brainstorming on these questions.

So question number one, what problems can you solve for someone? 

Number two, what frustrations can you ease for someone? 

Number three, how can you improve someone's life? It doesn't have to be a big earth-shattering transformation. How can you make their day just a little bit easier? 

Number four, what are your strengths?

Number five, what comes easily to you that doesn't to other people? This is a big one. 

A lot of the time when you are an expert or you're really good at what you do, you tend to underestimate just how much goes into getting that result that you can help somebody to get, and you think, oh, everyone can do it, it's so easy. But the fact that it comes easily to you just means that you're really good at it. It doesn't mean that it comes easily to everyone else. 

And then the last question is, what is one small thing that you can help someone to achieve? We might get caught up a little bit in thinking that our offers, especially if it's like an online course or a group program, we can get caught up in thinking that they need to be this big 12-week system.

The overall signature system or like the six-month program. It doesn't have to be something that big. It can be something small. It can be a three-hour workshop. What is one small thing you can help someone achieve? 

And a really great bonus question. I know I said six, but here's a seventh one. A great question to ask regularly is what does my audience need right now and what are my strengths right now?

And the answer to this will change regularly. You know, what my audience needed a few years ago when we were in the middle of the pandemic is very different from what my audience needs right now in the middle of a recession. So what does my audience need right now and what are my strengths right now?

And if those questions don't give you enough ideas, then you can also start to look externally. So a great place to look is in your inbox. What questions are people asking you? What are people constantly asking you for? What are they inquiring about? Are you turning people away because you can't help them in one particular area? 

So that's where I would go if I was having a bit of an idea drought. 

 

When you have too many ideas and do not know which one to choose…

Next, let's look at four questions that you can work through to decide which idea to follow now. 

So first question, which is the lowest hanging fruit, which is the offer that you can create the quickest? Maybe it's going to be a group program. Maybe it's going to be a workshop, rather than setting out to create this massive online course, or maybe you already have the content, you just need to put it all together and Launch it.

Or maybe you've taught an in-person workshop and you already have slides and notes for this, and you could just record it and sell it or teach it virtually. 

The next question is what does your audience need first? So make sure that you are considering the entire journey, you're taking your audience on.

The next one is, what will generate the most revenue? So what is going to give you the best return on your time? 

And then lastly, what do you feel most inspired to do? What is your gut telling you?

This is often the best one, but when we're overachievers, we tend to be really in our heads and we tend to overthink every decision. So what feels right for you? Rather than getting so concerned about what is the right decision, what feels right to you?

Okay, so go with your gut on this. And there will be a point when you are creating the offer where you start to feel uninspired. You start to feel worried that nobody's going to buy it, and these feelings are going to feel really real. It's going to feel like this big alert from your brain is like, nobody's going to buy this.

Why am I wasting my time? And you're going to want to give up. That is totally normal. This isn't your gut. This is your brain trying to keep you safe. And it's also you wanting to give up because it's no longer exciting and shiny and it's now feeling real. And it's feeling really hard.

And you'll also plan out a timeline for these offers so you know exactly where to focus your time for maximum results. 

And then lastly, you'll identify the best way to sell each of your new offers. Because while I love live launching, I don't believe that every single offer needs a full 90-day live Launch complete with a webinar and all of that but you still need some kind of sales process and strategy to sell your offers, otherwise they won't sell. 

 

Pin it?