Best of 2023: 3 content swaps that’ll make you more sales in a launch

Here's another favourite episode! The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.

– Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be as excited as you are!).
– How educating your audience on what they need to know about their problem (or the solution your offer delivers) is actually preparing them to buy from you.
– The types of content that WON'T help you sell more (hint: this includes talking non-stop about your offer and counting down the days).
– The benefits of creating a strategically-aligned lead magnet to attract the RIGHT people to your offer.
– Why addressing common questions or hesitations in your content will help your audience move closer to buying your offer.