Best of 2023: Try these 2 straightforward ways to make more sales—without needing to reach more people or grow your audience

This another of the most popular episodes of 2023! One of the biggest myths in the online business world today is that if you want to increase your revenue then you need to grow your audience. Yes, it's one option, but there are other ways you can increase your sales, even if your audience stays the same size. Today I share two simple and straightforward ways to do this, and it all comes down to basic maths (and a little strategy).

In today's episode, we chat about:
– The two, easier ways to grow your income without growing your audience.
– How creating the right offers, with the right messaging, for the right people will help your conversions.
– Why building hype around your offers does not work—and what you can do instead.
– How solving different problems with different offers can help to increase the lifetime value of your clients.
– How to use your “non-buyer surveys” to understand your audience better.