Lessons in launching and online marketing
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People often think that putting an offer on evergreen is easy. You can just add it to your website and let it be—hoping a few people will buy it each month. Well, it doesn’t quite work that way. In today’s episode, I’m sharing the common misconceptions about evergreen offers and what you need to know. […]
Things are constantly changing in the online business world, especially with the rise of AI. So, in today’s episode, I’m having another Biz Bestie Chat with Anita Siek who’s the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don’t do “normal”. This is our third episode over the […]
Live launching is a limited-time sales campaign for one offer that’s strategically designed to bridge the Magician’s Gap. Live launching is *not* about creating hype and FOMO and using these to get people to buy. In today’s episode, I’m sharing why live launching is so effective when it comes to selling your offers. – Why […]
One of *the* most important parts of a launch is the debrief afterwards. So, in today’s episode, I’m joined by my biz bestie Anita Siek who’s the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don’t do “normal”. We’re openly sharing what worked and what didn’t with our […]
Launch debrief: What worked (and didn’t) and what we’re doing differently this year (ft. Anita Siek)
Launching an offer for the first time can feel daunting and overwhelming. But the great thing about live launching is that it’s a rinse-and-repeat process that you can make bigger and better each time you launch. So that first launch is more like an experiment, learning what works and what doesn’t. In today’s episode, I’m […]
My last episode with Liz Wilcox was the *most downloaded* episode of 2023! Liz is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her “simple is my superpower” ethos. In today’s episode, we […]
I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business.
Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry
Hi, I'm Steph
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