Lessons in launching and online marketing

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This another of the most popular episodes of 2023! One of the biggest myths in the online business world today is that if you want to increase your revenue then you need to grow your audience. Yes, it’s one option, but there are other ways you can increase your sales, even if your audience stays […]

Best of 2023: Try these 2 straightforward ways to make more sales—without needing to reach more people or grow your audience

4 mindset habits to adopt before your next launch for a bigger profit
January 1, 2024

Here’s another favourite episode! The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician’s Gap: The gap between where someone is today and where they need to be to buy your offer. […]

Best of 2023: 3 content swaps that’ll make you more sales in a launch

Best of 2023: 3 content swaps that’ll make you more sales in a launch
December 29, 2023

Here’s another of your favourite 2023 episodes! When it comes to creating and selling your online course, deciding what tech to use can hurt your brain! There’s so many different platforms and processes to choose from that it can quickly get in the way and stop you in your tracks. So, in today’s episode, I’m […]

Best of 2023: 6 essential tools for creating and selling digital courses online

6 essentials for attracting clients that value your offers
December 27, 2023

I’m not surprised that this episode was one of the most downloaded of 2023—because this is a question that many online business owners ask. In this episode, I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the launch of her course, Maddi is struggling […]

Best of 2023: Coaching call: How do I get my audience to see the value in what I sell?

Best of 2023: Coaching call: How do I get my audience to see the value in what I sell?
December 25, 2023

This episode was one of the top 5 for 2023! Being busy and productive are not the same thing, and they don’t always translate into growth. In today’s episode, we explore 8 things that you might be busily doing in your business that don’t actually move the needle or make you more productive. – The […]

Best of 2023: Don’t waste your time and energy on these 8 things

(Masterclass) How to tweak your launch strategy to make more sales in a tough economy
December 22, 2023

Here’s another one of your favourite episodes from 2023! The key to pricing your offer is NOT about how much content you provide, or what other people are charging or what you THINK people will pay. Instead, you need to be super clear on what outcome you’re delivering in each offer. In today’s episode, I […]

Best of 2023: 5 essential questions to help you price your next offer (or update the price of your existing ones!)

5 ways to generate cash on demand in your business
December 20, 2023

I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business. 

Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry

Hi, I'm Steph

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