Lessons in launching and online marketing

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One thing that has *really* helped me in my business this year is reminding myself that I *cannot* control everything. I can only focus on what’s within my control—everything else is wasted energy. In today’s episode, I’m sharing the main lessons that I’ve had to learn the hard way this year, in the hope that […]

7 lessons I learned the hard way in 2024 (so you don’t have to)

7 lessons I learned the hard way in 2023 (so you don't have to)
December 13, 2023

When starting a podcast, it’s super important to be clear on your topic and your audience, rather than trying to emulate what other podcasters are doing. In today’s episode, I’m sharing 7 common mistakes that are easy to make and what you can do to avoid them. – Why looking for the latest trends means […]

Starting a podcast in 2024? Here are 7 common mistakes to avoid

The 4-part formula for audience growth (before you spend a cent on ads!)
December 11, 2023

Podcasting can be an incredibly powerful tool for business growth, but it does require strategy and intention. In today’s episode, I’m sharing 10 ways that you can use a podcast to grow your business in 2024. – Why understanding podcasting as an audience growth tool is essential. – How considering your podcast as a new […]

10 ways to use a podcast to grow your business in 2024

10 ways to use a podcast to grow your business in 2024
December 8, 2023

With millions of podcasts out there in the world, the idea of starting your own can be confusing and overwhelming. In today’s episode, I’m sharing how I launched this podcast on my own and the 5 things I really wish I’d known before I’d started. – Where my podcasting journey began and how I got […]

How I launched this podcast on my own (and 5 things I wish I’d known before I started)

My launch might fail
December 6, 2023

Over the years, I’ve learned what’s helpful for my business and what’s not. I now know that overthinking and over-planning will not create a better offer and that some decisions are much more (or less) important than others. In today’s episode, I’m sharing 5 of the things that I no longer do in my business […]

5 things I never do in my business as an online business strategist

5 things I never do in my business as an online business strategist
December 4, 2023

There’s so much confusion around these three concepts: target audience, ideal client and niche. Sometimes, these are even used interchangeably—but they’re really soooo different! In today’s episode, I’m sharing some really clear definitions about each of these three terms and how you can better identify these in your business. – Why niching is not so […]

Do you really need to niche? (Target audience vs. Ideal client vs. Niche)

Do you really need to niche? (Target audience vs. Ideal client vs. Niche)
December 1, 2023

I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business. 

Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry

Hi, I'm Steph

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