Blog 

So many people launch their offer the first time, are underwhelmed by the response, and then declare that it’s a failed launch and give up. Sound familiar? In today’s episode, I’m sharing how you can learn so much from any launch that you do, regardless of the outcome. – How launching your offer as a […]

Today’s online world is saturated. It’s swarming with business owners wanting to be seen AND people who are ready to consume content. But how do you get your message in front of the right people at the right time? In today’s episode, I share exactly how to do this—by getting crystal clear on your messaging […]

The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician’s Gap: The gap between where someone is today and where they need to be to buy your offer. In today’s episode, I […]

Today I am coaching Kim Fischer who is the CEO and founder of 13 Emeralds marketing agency where she helps businesses grow and scale by utilising SEO and SEM strategies. Kim’s challenge is with finding the middle ground in her audience—between those who are looking for 1:1 agency services and those who are just there […]

It’s easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But is that what you really want? The thing about huge business growth is that it comes with a whole lot more responsibility. In today’s episode, I’m sharing more about my journey as my business grew and […]

Having a membership as part of your offer suite is a trendy topic right now, and they’re popping up everywhere. Memberships CAN be incredibly successful IF they’re executed well. But mine wasn’t, and so I ended up closing it down after a few months. In today’s episode, I answer a question from a listener who […]