Launching often looks like a celebration based on the Instagram hype, the “doors open!” countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it’s about the lead-up. In this episode, I explain the big shift that will set you up for launch success. In this episode, we chat […]

Clare Wood is a money mentor, author and qualified CPA who is passionate about teaching business owners all about profit and the concepts of money magic. In this episode, Clare and I chat about the importance of profit—not just sales—in your business and her 6 Profit Pillars. In today’s episode, we chat about: – Why […]

Launching can be an exciting time in any online business. However there are some avoidable mistakes that I see often and today I share with you my thoughts on 7 of the most common ones. In this episode we chat about: – Why creating it before you’ve launched it can be a costly mistake. – […]

Today I’m answering a question from a listener who is wondering if lower-cost offers are a better approach in 2024 given the skyrocketing cost of living. In this episode I share my views on this topic. – Why payment plans are more appealing in this tough economic climate – but a tripping hazard to beware […]

Today I am coaching Tristen Jarvis who is a Holistic Clinical Nutritionist specialising in Women’s Health. Tristen is currently struggling with converting her audience to buyers. Even with an Instagram audience and an email list, she is experiencing the common problem of moving her audience into paying clients. In this episode we chat about: – […]

Amy Porterfield is an ex corporate girl turned online marketing expert and CEO of a multi-million dollar business. One of my greatest mentors, Amy has recently written a book, Two Weeks Notice, around taking a side hustle to a full-time online business success. Today we deep dive into Amy’s journey to freedom and the lessons […]

I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business.
Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry
meet your blogger
Heads up … Creating your winning digital product needn’t be a series of unfortunate events. Skip the stress and scoop up your FREE step-by-step framework for creating your next digital product.
Wait, before you go, don’t forget to scoop up …