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That is how you proactively get in front of other people, in front of more people rather than hoping that if you just keep putting content into social media, one day, Instagram’s going to show your stuff to people.

Anybody who is telling you that you need to post more often is telling you to follow a broken, outdated strategy. I would much rather you show up with quality content less often.

You can’t expect it to always be quick and simple. It’s not going to happen overnight. If it happened overnight, if it were that simple, everyone would have businesses.

I actually think all of the organic podcast growth methods have had a bigger return than the money we have invested in paid ads.

You can make offers to your audience without putting them off and the people who unsubscribe or unfollow because you sold to them, we’re never going to buy from you in the first place.

We’re not trying to make your audience the expert in solving the problem or achieving that transformation. We’re just trying to help them to achieve it.