Lessons in launching and online marketing

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Kirsty Fanton is a launch copywriter and copy coach who’s great at making sense of human tendencies and selling through words. In 2018 Kirsty returned to her love of teaching and launched her Brain Camp course. With a psychotherapist background, Kirsty understands the benefit of gathering insights from potential customers in order to connect with […]

How to use customer research to write high-converting launch copy with Kirsty Fanton

June 8, 2022

Today I’m talking about why you keep pushing your launches back and how to stop procrastinating them, how to stop pushing them back so that you can finally launch.

Why you keep pushing your launch back, and how to stop doing that

How to stop procrastinating your launch
May 24, 2022

Typically, what I’ve noticed happens with entrepreneurs is that we either are in the space where we have way too many ideas, or we end up in a space where we have no ideas at all. It’s like an idea drought.

Not sure what to launch next? Here is how you can decide

How to decide what to launch next
May 20, 2022

Today’s blog was actually inspired by a friend and a copywriter I’ve worked with on my own business before she went on maternity leave and broke my heart. Kirsty Fanton. She is an awesome human and she’s always posting really thought-provoking content on social media and on her podcast. I saw a post that she […]

This is how templates are hurting your launches

templates hurt your launch
May 18, 2022

Let’s talk about how I launched a brand new course without having even recorded the very first lesson. Now, if that has you thinking, “Oh, that feels really uncomfortable.” Or maybe thinking like, “How the heck? What is going on?” I’m going to break it down for you in today’s post.

How to launch a course before even recording the first lesson

How to launch a course before even recording the first lesson
April 13, 2022

I have had one hell of a quarter. It feels like it’s been just thing after thing after thing, and it’s been really interesting because I’ve learned so much from it. And even though it hasn’t necessarily been my favourite quarter, I am really excited to share with you some of the things that I […]

3 big mistakes I made in my business in Q1 of 2022

April 10, 2022

I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business. 

Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry

Hi, I'm Steph

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