Blog 

You don’t have to be on social media if you don’t want to be. I know, wild, right? That I would even suggest this on a blog that actually started out with me pretty much talking exclusively about social media and how to market your business using Instagram and Facebook and Pinterest and the social […]

Now there are only two ways to reach more people. That sounds kind of limiting, doesn’t it? But the two ways that you can reach more people with your business, firstly, is with paid advertising and, secondly, is with content marketing.

I’m sure we can all relate to feeling personally victimized by any of the social media algorithms and sometimes all of them, at some point in our business. The thing about the algorithm is, there’s a very specific way that it works.

Last year (2021) I deleted 15,000 subscribers off my email list. I watched my email list go from close to 80,000, back down to 60,000. And since then I’ve gone through a couple more deletes where I’ve removed anywhere between 1,000 and 2,000 contacts at a time. And each time it hurts so much, but […]

We’ve all been there, where we’ve created something and people will look at it. They’ll read the sales page. They might click through on the emails, but they don’t buy it. And if you haven’t been there, it’s a very real fear that this might happen when you launch that you might launch and people […]

How I transitioned from one on one client work to pretty much a solely digital product-based business. Now, it’s funny because everyone has this big expectation that what will happen on your transition from client work through to a digital product-based business is that you’ll have this one big launch, make enough money to fire […]