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Let’s talk about how I launched a brand new course without having even recorded the very first lesson. Now, if that has you thinking, “Oh, that feels really uncomfortable.” Or maybe thinking like, “How the heck? What is going on?” I’m going to break it down for you in today’s post.

I have had one hell of a quarter. It feels like it’s been just thing after thing after thing, and it’s been really interesting because I’ve learned so much from it. And even though it hasn’t necessarily been my favourite quarter, I am really excited to share with you some of the things that I […]

You don’t have to be on social media if you don’t want to be. I know, wild, right? That I would even suggest this on a blog that actually started out with me pretty much talking exclusively about social media and how to market your business using Instagram and Facebook and Pinterest and the social […]

Now there are only two ways to reach more people. That sounds kind of limiting, doesn’t it? But the two ways that you can reach more people with your business, firstly, is with paid advertising and, secondly, is with content marketing.

I’m sure we can all relate to feeling personally victimized by any of the social media algorithms and sometimes all of them, at some point in our business. The thing about the algorithm is, there’s a very specific way that it works.

Last year (2021) I deleted 15,000 subscribers off my email list. I watched my email list go from close to 80,000, back down to 60,000. And since then I’ve gone through a couple more deletes where I’ve removed anywhere between 1,000 and 2,000 contacts at a time. And each time it hurts so much, but […]