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Now, a launch strategist not hitting her launch goal. Right? That sounds a little bit strange. But it happens to everybody. This is the thing. The difference is that when I miss my launch goal, I dive straight into the numbers and I dive straight into reviewing my last launch, so that I can see […]

A couple of days ago, I closed doors to Launch Magic for the second time. This year I launched it twice per year, and this was now the third time that I’ve launched it. And every time that I launch it, I try new things and I learn a lot from each launch. >> Click […]

Every time I launch, I look at it as an opportunity to try something new, to do something different, to test, to tweak, to experiment and to see how I can turn my launch into something that is super profitable, super impactful and that is just a lot of fun. Because I am a big […]

As anyone who has launched will tell you, or most people who have launched will tell you launching can be exhausting, right? Even if you are super organized, you have everything scheduled ahead of time, you’ve launched many times before, the energy that it takes showing up live and showing up for your audience and […]

Why do you need a strategy to launch? Why is it so important to have that strategy? Why can’t you just have a launch plan and take action, or just go out there and blindly take action and figure it out? You can do that, absolutely, and you’ll get the launch. The planning and the […]

There’s a big myth that I notice a lot of people buying into and that is that you have to have created your product before you can launch it. I want to flip that and say, actually, I’d prefer that you don’t create your product until after you launch it if you haven’t already launched […]