Lessons in launching and online marketing

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I’m an introvert and I also used to be very, very afraid of putting myself out there. I loved hiding behind the anonymity that an online business gave me. But what I realized was that using the introvert excuse as a way to keep hiding was really holding my business back. Now, being an introvert […]

What to do if you’re not confident enough to launch

What to do if you're not confident enough to launch
November 12, 2021

In the last few posts I’ve talked about the benefits of live launching and one of the big benefits, of course, was that you can use it to validate your product idea before you’ve created it. So I love a live launch for that reason, because if I’m testing a new product that I haven’t […]

Why you shouldn’t start with an evergreen digital product

Why you shouldn't start with an evergreen digital product
November 10, 2021

In my previous post, I talked a little bit about why you can’t afford to skip the live launch, and in today’s post, I’m sharing how live launching can remove the risk of nobody buying. Because I know it’s a very real fear that you’re going to launch, you’re going to create this product, and […]

How live launching removes the risk of nobody buying

There's no such thing as a failed launch.
November 5, 2021

Today, I’m talking about why you can’t afford to skip the live launch when you are launching your digital product. First things first, what do I mean by a live launch?

Skipping a live launch is not a good idea

5 reasons live launch
November 3, 2021

I have heard from my audience, “Well, Steph, I want doors open all the time. I can’t just launch it. I can’t do a proper launch because I want it to be a product that people can buy all the time.”

How do I launch if I want product cart to be open all the time?

What to do in the 90 days before your launch—without annoying your followers and subscribers
November 2, 2021

Today I’m looking at something that is a super common myth, or I guess a super common mistake that so many people make when they are launching. I hear this one a lot, people will say to me, “Steph, I launched and nobody bought my product. Nobody wants it.” And then they tell me about […]

PSA: A launch isn’t just putting your product out there

October 29, 2021

I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business. 

Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry

Hi, I'm Steph

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