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You will notice I have put “expert” in quotation marks because I personally, still struggle to call myself this, because I feel like there’s always going to be more that I need to learn. But I’ve had other people refer to me as the launching expert. So let’s just roll with it for the purpose […]

I have been talking a bit about personal brands versus business brands because this is particularly relevant for those of us with digital product businesses where we are the person showing up and teaching. Also, for those of you who have podcasts, when you’re the host of your podcast, you’re sort of building a personal […]

We’re talking about personal brands in the next few posts because I know this is something that has been coming up a lot with my students inside Launch Magic and also just in my broader community, generally, where a lot of people have potentially started building out a service-based business under a business brand. But […]

Today, we’re talking about self-doubt. It is so easy to look at the big brands, the thought leaders, the personal brands, the influencers in the online world; and think that it must be easy for them, they don’t deal with self-doubt. And that’s something that as my brand and my online presence grows, I want […]

You’d be forgiven for thinking that the only digital product you can launch is an online course. They have been somewhat of the rage lately, particularly with people like Amy Porterfield doing such a great job with her marketing. And as you may know, she’s the course creation queen. But the thing is there are […]

I am going to be sharing with you a couple of the key things that I’ve noticed that set the really successful launches apart from those that don’t go so well. Now obviously bear in mind I am talking about digital product launches here, but I believe that a lot of these things will apply […]