Blog 

Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. She wanted to create a digital product offer, but thought her audience was too small. She decided to do Launch Magic anyway and her first launch was a success! In today’s episode, I chat with Eliska […]

4 signs your launch audience is the wrong one for your offer—and what to do instead Not everyone who follows you, or subscribes to your email list, will be right for your offer. But launching is all about guiding your audience on a journey to be *ready* to buy from you. So, how do you […]

When I tell people a launch needs to be 90 days, they’re usually shocked — surely you can’t talk about your product for 90 days without really annoying your subscribers and followers?! But, there’s so much more to a launch, well beyond what your product is actually about. In today’s episode, I’m sharing more about […]

There’s all kinds of marketing rules out there in the online world that tell you what you should or shouldn’t be doing when it comes to getting your offers out there. But the thing is—those one-size-fits-all rules don’t take into consideration where you’re at and where you want to go. In today’s episode, I’m sharing […]

Yes. Launches *do* still work, but you do need to adjust your expectations. Things are different in today’s online world because the “fads” no longer work. Instead, you need to learn *how* to sell in this economy—otherwise you won’t make sales. In today’s episode, I’m sharing what you need to know—like the things that *do* […]

People often ask me what they should share in their launch content—it’s one of the most common questions I hear: “What content should I share in my launch so I’m not giving it all away for free?” or “what’s the difference between free and paid content?”. In today’s episode, I’m sharing how to navigate the […]