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Even though the economy is tough, people are still spending money. They’re just being a lot more discerning about *where* they spend it—meaning that your messaging and content needs to show them why they need to spend money on your offer, right now. In today’s episode, I’ll help you uncover the key shifts to sell […]

You can spend forever trying to piece together everything you need to launch your program from the free information that’s out there. But you don’t *really* get the actual information to help you launch until you buy. So, you are always just going to be getting told more and more things about the problem that […]

Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. She wanted to create a digital product offer, but thought her audience was too small. She decided to do Launch Magic anyway and her first launch was a success! In today’s episode, I chat with Eliska […]

4 signs your launch audience is the wrong one for your offer—and what to do instead Not everyone who follows you, or subscribes to your email list, will be right for your offer. But launching is all about guiding your audience on a journey to be *ready* to buy from you. So, how do you […]

When I tell people a launch needs to be 90 days, they’re usually shocked — surely you can’t talk about your product for 90 days without really annoying your subscribers and followers?! But, there’s so much more to a launch, well beyond what your product is actually about. In today’s episode, I’m sharing more about […]

There’s all kinds of marketing rules out there in the online world that tell you what you should or shouldn’t be doing when it comes to getting your offers out there. But the thing is—those one-size-fits-all rules don’t take into consideration where you’re at and where you want to go. In today’s episode, I’m sharing […]